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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
Trump vows to reduce U.S. troops in Germany ‘a lot further’ than 5,000 as defense official says armed services were blindsided by move
EuropeTrump vows to reduce U.S. troops in Germany ‘a lot further’ than 5,000 as defense official says armed services were blindsided by move
By Kirsten Grieshaber, Emma Burrows, Aamer Madhani and The Associated PressMay 2, 2026
 Trump says he is reviewing a new Iranian proposal to end the war but ‘can’t imagine that it would be acceptable’
Politics Trump says he is reviewing a new Iranian proposal to end the war but ‘can’t imagine that it would be acceptable’
By Aamer Madhani, Sarah El Deeb, Cara Anna and The Associated PressMay 2, 2026
Can the ‘blue economy’ deliver on its promise? Investors are starting see the ocean as an asset worth protecting
CommentaryCan the ‘blue economy’ deliver on its promise? Investors are starting see the ocean as an asset worth protecting
By Natalie Sum Yue ChungMay 2, 2026
Iran juggles oil cuts and storage strain to resist U.S. blockade
EnergyIran juggles oil cuts and storage strain to resist U.S. blockade
By Anthony Di Paola, Ben Bartenstein, Patrick Sykes, Weilun Soon, Charles Gorrivan and BloombergMay 2, 2026
Disney’s new CEO is exploring a ‘super app’ for theme park tickets, movies and more
Big TechDisney’s new CEO is exploring a ‘super app’ for theme park tickets, movies and more
By Thomas Buckley, Lucas Shaw and BloombergMay 2, 2026
Apple raises Mac Mini’s starting price to $799 after AI frenzy drains supply
AIApple raises Mac Mini’s starting price to $799 after AI frenzy drains supply
By Chris Welch, Mark Gurman and BloombergMay 2, 2026
Unionized workers form alliance with rich tech giants on AI data centers, pushing back on local opposition and redrawing political lines
AIUnionized workers form alliance with rich tech giants on AI data centers, pushing back on local opposition and redrawing political lines
By Marc Levy and The Associated PressMay 2, 2026
San Diego Padres to sell team to investor group led by Kwanza Jones and José E. Feliciano, who will become the second Latino owner in baseball
BankingSan Diego Padres to sell team to investor group led by Kwanza Jones and José E. Feliciano, who will become the second Latino owner in baseball
By Greg Beacham and The Associated PressMay 2, 2026
More MPWPage 93 of 100
Is Blockchain the Answer to Sexual Consent?
MPWIs Blockchain the Answer to Sexual Consent?
By Valentina ZaryaJanuary 16, 2018
  • times-up-initiative
    MPWTime’s Up: What Makes Hollywood’s New Anti-Harassment Initiative So Revolutionary
    By Claire ZillmanJanuary 2, 2018
#MeToo Rally Held Outside Of Trump Tower In Manhattan
Arts & EntertainmentPBS ‘Me Too’ TV Series Will Explore the Anti-Sexual Harassment Movement
By Tom Huddleston Jr.January 16, 2018
Martin Luther King, Condoleezza Rice, Simone Biles: Broadsheet for Jan. 16
MPWMartin Luther King, Condoleezza Rice, Simone Biles: Broadsheet for Jan. 16
By Valentina ZaryaJanuary 16, 2018
Condoleezza Rice Gives Talk, Promotes Book In Washington DC
MPWCondoleezza Rice Warns That the #MeToo Movement Could Backfire
By Natasha BachJanuary 15, 2018
69th Annual Primetime Emmy Awards - Press Room
MPW‘I Took Her Words To Heart:’ Aziz Ansari Responds to Allegations of Sexual Misconduct
By Natasha BachJanuary 15, 2018
Day 3 Celebrity Sightings - The 70th Annual Cannes Film Festival
MPWLike It or Not, Lists of ‘Shitty Men’ Are Going to Keep Circulating
By Valentina ZaryaJanuary 12, 2018
  • Variety's Purpose: The Family Entertainment And Faith-Based Summit In Association With Rogers And Cowan
    MPWGretchen Carlson Tapped to Run Miss America Organization
    By Chris MorrisJanuary 2, 2018
James Franco, Steve Jurvetson, Melania Trump: Broadsheet for Jan. 12
MPWJames Franco, Steve Jurvetson, Melania Trump: Broadsheet for Jan. 12
By Valentina ZaryaJanuary 12, 2018
Frozen Embryos Aren’t Always Necessary for IVF, New Studies Show
HealthFrozen Embryos Aren’t Always Necessary for IVF, New Studies Show
By Emma HinchliffeJanuary 11, 2018
The BAFTA Los Angeles Tea Party - Arrivals
MPWJames Franco Accused of Sexually-Exploitative Behavior By Five Women
By Claire ZillmanJanuary 11, 2018
Catherine Deneuve, Michelle Williams, Serena Williams: Broadsheet for Jan. 11
MPWCatherine Deneuve, Michelle Williams, Serena Williams: Broadsheet for Jan. 11
By Kristen BellstromJanuary 11, 2018
KeyCorp CEO: Say Yes to Both Challenges and Opportunities
MPWKeyCorp CEO: Say Yes to Both Challenges and Opportunities
By Susie GharibJanuary 10, 2018
  • Time’s Up, Hoda Kotb leads Today, Gretchen Carlson: Broadsheet for January 2nd
    MPWTime’s Up, Hoda Kotb leads Today, Gretchen Carlson: Broadsheet for January 2nd
    By Kristen BellstromJanuary 2, 2018
Female U.S. Reps Call For Investigation Into Trump's Sexual Misconduct
MPWFemale Democrats Will Wear Black to Trump’s First State of the Union
By Claire ZillmanJanuary 10, 2018
attends the premiere of Sony Pictures Entertainment's "All The Money In The World" at Samuel Goldwyn Theater on December 18, 2017 in Beverly Hills, California.
Arts & EntertainmentMichelle Williams Was Paid Less Than 1% of What Mark Wahlburg Was Paid for the ‘All the Money in the World’ Reshoots
By Chris MorrisJanuary 10, 2018
GDP Sexism, BAFTA Awards, #MeToo in China: The Broadsheet for Jan. 10th
MPWGDP Sexism, BAFTA Awards, #MeToo in China: The Broadsheet for Jan. 10th
By Valentina ZaryaJanuary 10, 2018
kamala-harris-and-cory-booker
MPWKamala Harris and Cory Booker Become First Black Members of the Senate Judiciary Committee this Century
By Claire ZillmanJanuary 9, 2018
Oprah 2020, James Damore Sues Google: The Broadsheet Jan. 9th
MPWOprah 2020, James Damore Sues Google: The Broadsheet Jan. 9th
By Kristen BellstromJanuary 9, 2018
75th ANNUAL GOLDEN GLOBE AWARDS -- Pictured: (l-r) in the press room at the 75th Annual Golden Globe Awards held at the Beverly Hilton Hotel on January 7, 2018.
MPWDemocrats Need to Take Black Women More Seriously. Oprah Could Be the Answer
By Claire ZillmanJanuary 8, 2018
Warner Bros. Pictures And InStyle Host 19th Annual Post-Golden Globes Party - Arrivals
Arts & EntertainmentWill Hollywood Forget #MeToo As Quickly As #OscarsSoWhite?
By Valentina ZaryaJanuary 8, 2018
For This CEO, the Next Generation’s Success Is Just as Important as Her Own
MPWFor This CEO, the Next Generation’s Success Is Just as Important as Her Own
By Susie GharibJanuary 8, 2018
Warner Bros. Pictures And InStyle Host 19th Annual Post-Golden Globes Party - Arrivals
MPW3 Legitimately Subversive Moments From the 2018 Golden Globes
By Kristen BellstromJanuary 8, 2018
75th Annual Golden Globe Awards - Show
MPWDid Oprah Winfrey Launch a Presidential Campaign During the Golden Globes?
By Chris MorrisJanuary 8, 2018
Golden Globes, BBC Pay Gap, Ivanka Trump: Broadsheet Jan. 8th
MPWGolden Globes, BBC Pay Gap, Ivanka Trump: Broadsheet Jan. 8th
By Valentina ZaryaJanuary 8, 2018
<> on March 3, 2009 in Chicago, Illinois.
RetailNeiman Marcus Taps Ralph Lauren Exec To Get Back on Track
By Phil WahbaJanuary 5, 2018
Male-Heavy CES, Golden Globes, Rebekah Mercer: Broadsheet Dec. 5th
MPWMale-Heavy CES, Golden Globes, Rebekah Mercer: Broadsheet Dec. 5th
By Kristen BellstromJanuary 5, 2018
Ivanka Trump Wants to Be the First Woman President, Claims New Book
MPWIvanka Trump Wants to Be the First Woman President, Claims New Book
By Kristen BellstromJanuary 4, 2018
Hoda Kotb Salary, Hillary Clinton Fire, Women of the Senate: The Broadsheet Jan. 4
MPWHoda Kotb Salary, Hillary Clinton Fire, Women of the Senate: The Broadsheet Jan. 4
By Kristen BellstromJanuary 4, 2018
Hershey’s CEO on Professional Growth and Women in Business
MPWHershey’s CEO on Professional Growth and Women in Business
By Susie GharibJanuary 3, 2018
Vice Suspends Two, Brotopia, Iceland Equal Pay: Broadsheet for January 3rd
MPWVice Suspends Two, Brotopia, Iceland Equal Pay: Broadsheet for January 3rd
By Kristen BellstromJanuary 3, 2018
tina-smith-al-franken
MPWThe Number of Women in the Senate Will Hit an All-Time High of 22
By Alana AbramsonJanuary 2, 2018
brotopia-emily-chang-penguin
MPWThe Disturbing Details of Silicon Valley’s Underground Sex Party Scene
By Kirsten KorosecJanuary 2, 2018
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Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lotteryplaceholder alt text
By Fatima Hussein and The Associated PressMay 1, 2026
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Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streamsplaceholder alt text
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