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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
US Federal Reserve Chair Jerome Powell departs a press conference at the Federal Reserve Board Building in Washington, DC, on April 29, 2026.
EconomyFed whisperer splits on Powell: A+ as steward, but ‘I don’t think you could give him high marks on the economy’
By Eva RoytburgMay 3, 2026
Julia Hartz, the cofounder and CEO of Eventbrite
SuccessEventbrite CEO sold her company for $500 million—without a job for the first time since 15, she’s playing chess with a robot and eyeing internships
By Emma BurleighMay 3, 2026
Zoom is giving away $150K to ‘solopreneurs’ with no strings attached—as 33 million workers ditch corporate to become their own boss
SuccessZoom is giving away $150K to ‘solopreneurs’ with no strings attached—as 33 million workers ditch corporate to become their own boss
By Orianna Rosa RoyleMay 3, 2026
Trump vows to reduce U.S. troops in Germany ‘a lot further’ than 5,000 as defense official says armed services were blindsided by move
EuropeTrump vows to reduce U.S. troops in Germany ‘a lot further’ than 5,000 as defense official says armed services were blindsided by move
By Kirsten Grieshaber, Emma Burrows, Aamer Madhani and The Associated PressMay 2, 2026
 Trump says he is reviewing a new Iranian proposal to end the war but ‘can’t imagine that it would be acceptable’
Politics Trump says he is reviewing a new Iranian proposal to end the war but ‘can’t imagine that it would be acceptable’
By Aamer Madhani, Sarah El Deeb, Cara Anna and The Associated PressMay 2, 2026
Can the ‘blue economy’ deliver on its promise? Investors are starting see the ocean as an asset worth protecting
CommentaryCan the ‘blue economy’ deliver on its promise? Investors are starting see the ocean as an asset worth protecting
By Natalie Sum Yue ChungMay 2, 2026
Iran juggles oil cuts and storage strain to resist U.S. blockade
EnergyIran juggles oil cuts and storage strain to resist U.S. blockade
By Anthony Di Paola, Ben Bartenstein, Patrick Sykes, Weilun Soon, Charles Gorrivan and BloombergMay 2, 2026
Disney’s new CEO is exploring a ‘super app’ for theme park tickets, movies and more
Big TechDisney’s new CEO is exploring a ‘super app’ for theme park tickets, movies and more
By Thomas Buckley, Lucas Shaw and BloombergMay 2, 2026
More MPWPage 92 of 100
60th Annual GRAMMY Awards - Show
Arts & EntertainmentLorde Pinned a Feminist Message to Her Grammys Dress. Here’s What It Said
By Natasha BachJanuary 29, 2018
  • Is Blockchain the Answer to Sexual Consent?
    MPWIs Blockchain the Answer to Sexual Consent?
    By Valentina ZaryaJanuary 16, 2018
Kesha singes "Praying" at Grammys Sunday night
MPWSony Music Deletes Tweet Supporting Kesha’s Grammy Performance After Internet Blowback
By Natasha BachJanuary 29, 2018
Senators Debate Health Care Bill On Capitol Hill
MPWWhat You Need to Know About Cecile Richards, Planned Parenthood’s Departing CEO
By Grace DonnellyJanuary 26, 2018
President and COO of Nasdaq, Adena Friedman visits FOX Business Network in New York City.
MPWNasdaq’s CEO Looks to Keep Up Record-Breaking Momentum
By Susie GharibJanuary 26, 2018
Larry Nasser, Red Cross, Jessica Chastain: Broadsheet for Jan. 26
MPWLarry Nasser, Red Cross, Jessica Chastain: Broadsheet for Jan. 26
By Valentina ZaryaJanuary 26, 2018
US-ENTERTAINMENT-GOLDEN-GLOBES-ARRIVALS
Arts & EntertainmentJessica Chastain and Octavia Spencer Joined Forces to Get Equal Pay on Their New Movie
By Tom Huddleston Jr.January 25, 2018
  • #MeToo Rally Held Outside Of Trump Tower In Manhattan
    Arts & EntertainmentPBS ‘Me Too’ TV Series Will Explore the Anti-Sexual Harassment Movement
    By Tom Huddleston Jr.January 16, 2018
Cecile Richards, Larry Nassar, Presidents Club: Broadsheet for Jan. 25
MPWCecile Richards, Larry Nassar, Presidents Club: Broadsheet for Jan. 25
By Kristen BellstromJanuary 25, 2018
Tammy Duckworth, Weinstein Co. Sale, Monster Energy: Broadsheet for Jan. 24
MPWTammy Duckworth, Weinstein Co. Sale, Monster Energy: Broadsheet for Jan. 24
By Valentina ZaryaJanuary 24, 2018
How America Ranks When It Comes to Women in Politics
MPWHow America Ranks When It Comes to Women in Politics
By Nicolas Rapp and Anne VanderMeyJanuary 24, 2018
Melinda Gates on Stopping Harassment in Tech: ‘We Need LPs to Step Up’
MPWMelinda Gates on Stopping Harassment in Tech: ‘We Need LPs to Step Up’
By Michal Lev-RamJanuary 24, 2018
Tammy Duckworth Pregnant
LeadershipSen. Tammy Duckworth Is About To Make History
By Kirsten KorosecJanuary 23, 2018
  • Martin Luther King, Condoleezza Rice, Simone Biles: Broadsheet for Jan. 16
    MPWMartin Luther King, Condoleezza Rice, Simone Biles: Broadsheet for Jan. 16
    By Valentina ZaryaJanuary 16, 2018
Melinda Gates, USA Gymnastics and Kevin Spacey: Broadsheet for Jan. 23
MPWMelinda Gates, USA Gymnastics and Kevin Spacey: Broadsheet for Jan. 23
By Kristen BellstromJanuary 23, 2018
Aspect Ventures cofounders Theresia Gouw (left) and Jennifer Fonstad run the rare gender-balanced VC firm.
MPWHow Investors Like Melinda Gates Are Helping These VCs Tackle Tech’s Bro Problem
By Michal Lev-RamJanuary 23, 2018
Ivanka Trump, the daughter and assistant to President Donald Trump, delivers a speech at World Assembly for Women in Tokyo
MPWIvanka Trump’s Memorable First Year in the White House
By Alana AbramsonJanuary 22, 2018
US-POLITICS-TRUMP-INAUGURATION-PROTEST
MPWHere’s How Many People Participated in Women’s Marches This Year
By Chris MorrisJanuary 22, 2018
24th Annual Screen Actors Guild Awards - Red Carpet
Arts & EntertainmentAlison Brie Responds to Sexual Harassment Allegations Against Brother-in-Law James Franco
By Tom Huddleston Jr.January 22, 2018
7 female co-chairs of davos
MPWDavos, Women’s March, SAG Awards: Broadsheet Jan. 22
By Kristen BellstromJanuary 22, 2018
‘Wonder Woman 2’ Just Became the First Movie to Adopt New Anti-Sexual Harassment Guidelines
MPW‘Wonder Woman 2’ Just Became the First Movie to Adopt New Anti-Sexual Harassment Guidelines
By Natasha BachJanuary 22, 2018
7 female co-chairs of davos
MPWDavos 2018: The World Economic Forum Tries to Meet the #MeToo Moment
By Claire ZillmanJanuary 22, 2018
Supreme Court Justice Ruth Bader Ginsburg
MPW‘It’s About Time’: Ruth Bader Ginsburg Talks #MeToo at the Sundance Film Festival
By Natasha BachJanuary 22, 2018
Jacinda Ardern, Amazon, Women’s March: Broadsheet Jan. 19
MPWJacinda Ardern, Amazon, Women’s March: Broadsheet Jan. 19
By Valentina ZaryaJanuary 19, 2018
‘You Better Werk’: Nancy Pelosi Is the Latest Guest Judge on ‘RuPaul’s Drag Race’
MPW‘You Better Werk’: Nancy Pelosi Is the Latest Guest Judge on ‘RuPaul’s Drag Race’
By Natasha BachJanuary 19, 2018
‘It’s What Ladies Do’—New Zealand Prime Minister Jacinda Ardern Downplays Working While Pregnant
MPW‘It’s What Ladies Do’—New Zealand Prime Minister Jacinda Ardern Downplays Working While Pregnant
By David MeyerJanuary 19, 2018
at booth during CES 2018 at the Las Vegas Convention Center on January 11, 2018 in Las Vegas, Nevada. CES, the world's largest annual consumer technology trade show, runs through January 12 and features about 3,900 exhibitors showing off their latest products and services to more than 170,000 attendees.
MPWAmazon Joins Growing List of Employers That Won’t Ask About Your Salary History
By Valentina ZaryaJanuary 18, 2018
Young Family With Newborn Baby In Their Kitchen
MPWU.S. Women Are Delaying Motherhood, But They’re More Likely to Have Children Than a Decade Ago
By Claire ZillmanJanuary 18, 2018
75th Annual Golden Globe Awards - Press Room
Arts & EntertainmentYou Can Help Raise Money for Time’s Up by Bidding on These Golden Globes Dresses
By Jamie DucharmeJanuary 18, 2018
Dylan Farrow, Ellen Pompeo, Ann Curry: Broadsheet Jan. 18
MPWDylan Farrow, Ellen Pompeo, Ann Curry: Broadsheet Jan. 18
By Kristen BellstromJanuary 18, 2018
2015 Summer TCA Tour - Day 8
MPWWant a Raise? Ellen Pompeo, TV’s $20 Million Woman, Has Some Advice for You
By Natasha BachJanuary 18, 2018
of 'We'll Meet Again' speaks onstage during the PBS portion of the 2017 Summer Television Critics Association Press Tour at The Beverly Hilton Hotel on July 30, 2017 in Beverly Hills, California.
Arts & EntertainmentAnn Curry Says She ‘Was Not Surprised’ by the Matt Lauer Allegations
By Tom Huddleston Jr.January 17, 2018
Blockchain Consent App, Aziz Ansari, Women’s March: Broadsheet for Jan. 17
MPWBlockchain Consent App, Aziz Ansari, Women’s March: Broadsheet for Jan. 17
By Valentina ZaryaJanuary 17, 2018
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Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lotteryplaceholder alt text
By Fatima Hussein and The Associated PressMay 1, 2026
Economy
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streamsplaceholder alt text
By Jacqueline MunisMay 2, 2026
Commentary
Stop donating to Harvard and the Ivy League. There's a better option that MacKenzie Scott already figured outplaceholder alt text
By Ed Smith-LewisMay 2, 2026
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