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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
blake
CommentaryI spent a decade selling homes to the ultra-wealthy. What I saw explains the housing market’s nepo problem
By Blake O'ShaughnessyMay 3, 2026
happiness
EconomyAmerica got rich and got sad. A top economist says 2020 broke something that hasn’t healed
By Nick LichtenbergMay 3, 2026
Donald Trump
EconomyThe US is in a league of its own when it comes to its debt burden, as rating agencies bemoan ‘long-running deterioration’ in fiscal governance
By Tristan BoveMay 3, 2026
Two female college roommates study together in the dorm
SuccessTrump wants to cut federal loans from college programs that don’t pay off. College cosmetology, fine arts, and music programs are at risk
By Preston ForeMay 3, 2026
president donald trump
PoliticsA $20B battleship the U.S. abandoned after WWII is back in Trump’s $1.5T defense budget. Experts say modern missiles will easily destroy it
By Jake AngeloMay 3, 2026
US Federal Reserve Chair Jerome Powell departs a press conference at the Federal Reserve Board Building in Washington, DC, on April 29, 2026.
EconomyFed whisperer splits on Powell: A+ as steward, but ‘I don’t think you could give him high marks on the economy’
By Eva RoytburgMay 3, 2026
Julia Hartz, the cofounder and CEO of Eventbrite
SuccessEventbrite CEO sold her company for $500 million—without a job for the first time since 15, she’s playing chess with a robot and eyeing internships
By Emma BurleighMay 3, 2026
Zoom is giving away $150K to ‘solopreneurs’ with no strings attached—as 33 million workers ditch corporate to become their own boss
SuccessZoom is giving away $150K to ‘solopreneurs’ with no strings attached—as 33 million workers ditch corporate to become their own boss
By Orianna Rosa RoyleMay 3, 2026
More MPWPage 90 of 100
Naked-green-machine
RetailPepsiCo’s Naked Brand Is Getting in on the Snacking Craze
By Beth KowittFebruary 21, 2018
  • ‘Most Powerful Woman in Startups’ Ann Miura-Ko Thinks Lyft Can Overtake Uber
    Tech‘Most Powerful Woman in Startups’ Ann Miura-Ko Thinks Lyft Can Overtake Uber
    By Polina MarinovaFebruary 7, 2018
Guess, Women of Crypto, Medicine’s #MeToo: Broadsheet Feb. 21
MPWGuess, Women of Crypto, Medicine’s #MeToo: Broadsheet Feb. 21
By Kristen BellstromFebruary 21, 2018
Bitcoin to be accepted by Dallas Mavericks, says Mark Cuban
MPWMark Cuban: Mavericks Employee Misconduct Claims Are ‘All New’ To Me
By Natasha BachFebruary 21, 2018
Mattel - 2016 New York Toy Fair
MPWDolls Who Code: Barbie-Branded Coding Lessons Start This Summer
By Michal Lev-RamFebruary 20, 2018
Black Panther, Oprah Winfrey, BAFTAs: Broadsheet Feb. 20
MPWBlack Panther, Oprah Winfrey, BAFTAs: Broadsheet Feb. 20
By Valentina ZaryaFebruary 20, 2018
Opening Day Of Mobile World Congress 2015
TechGoogle’s Firing of Anti-Diversity Memo Author Was Legal, Labor Regulators Conclude
By David Z. MorrisFebruary 18, 2018
  • #MentorHer, Uber Pay Gap, Benioff and Weiss: Broadsheet Feb. 7
    MPW#MentorHer, Uber Pay Gap, Benioff and Weiss: Broadsheet Feb. 7
    By Kristen BellstromFebruary 7, 2018
Mikaela Shiffrin, Google Maps, Rebekah Mercer: Broadsheet Feb. 16
MPWMikaela Shiffrin, Google Maps, Rebekah Mercer: Broadsheet Feb. 16
By Valentina ZaryaFebruary 16, 2018
HR Is Not Your Friend. Here’s Why
TechHR Is Not Your Friend. Here’s Why
By Claire Zillman and Erika FryFebruary 16, 2018
Gynecological chair in gynecological room.
MPWHow Google Maps Could Be Making It Harder for Women to Find Abortion Clinics
By Grace DonnellyFebruary 15, 2018
Rent the Runway CEO Jennifer Hyman at the 2014 Fortune Brainstorm Tech conference in Aspen, Colo.
MPWFounders of theSkimm, Rent the Runway, and Other Badass Women Share Their Top 5 Tips for Aspiring Entrepreneurs
By Valentina ZaryaFebruary 15, 2018
Shaun White, Rob Porter, Tammy Duckworth: Broadsheet Feb. 15
MPWShaun White, Rob Porter, Tammy Duckworth: Broadsheet Feb. 15
By Kristen BellstromFebruary 15, 2018
  • Customers leave a Tesco supermarket in w
    MPWA British Retailer Is Facing a $5.6 Billion Equal Pay Claim—U.K.’s Largest Ever
    By Natasha BachFebruary 7, 2018
Elizabeth Warren Pocahontas Donald Trump Native American.
MPWElizabeth Warren Hits Back at Trump’s ‘Pocahontas’ Name-Calling in Speech to Native Americans
By Lucinda ShenFebruary 14, 2018
This Venture Capitalist Thinks E-Commerce Startups Shouldn’t Fear Amazon
TechThis Venture Capitalist Thinks E-Commerce Startups Shouldn’t Fear Amazon
By Polina MarinovaFebruary 14, 2018
Bill and Melinda Gates, Louise Linton, Chloe Kim: Broadsheet Feb. 14th
MPWBill and Melinda Gates, Louise Linton, Chloe Kim: Broadsheet Feb. 14th
By Valentina ZaryaFebruary 14, 2018
2016 Democratic National Convention - Day 1
MPWKirsten Gillibrand Will No Longer Accept Money From Corporate PACs
By Alana AbramsonFebruary 13, 2018
Big Brother: Celebrity Edition
LeadershipOmarosa Manigault Describes Vice President Mike Pence as ‘Scary’ on ‘Celebrity Big Brother’
By Tom Huddleston Jr.February 13, 2018
Team USA Media Summit
MPWHow Olympic Gold Medalist Chloe Kim Became an Instant Social Media Star
By Chris MorrisFebruary 13, 2018
Steven Cohen, Ruth Bader Ginsburg: Broadsheet Feb. 13th
MPWSteven Cohen, Ruth Bader Ginsburg: Broadsheet Feb. 13th
By Kristen BellstromFebruary 13, 2018
Point 72 hedge fund manager Steven Cohen at the 2012 World Economic Forum in Davos, Switzerland.
MPWSteven Cohen’s Hedge Fund ‘Emphatically Denies’ Sex Discrimination Claims in Employee Lawsuit
By BloombergFebruary 13, 2018
Bill Gates, Melinda Gates
Leadership‘Treat Women With More Respect:’ Bill and Melinda Gates Call Out Trump in Their Annual Letter
By Natasha BachFebruary 13, 2018
Weinstein Company, President Trump #MeToo, Olympics: Broadsheet Feb. 12
MPWWeinstein Company, President Trump #MeToo, Olympics: Broadsheet Feb. 12
By Kristen BellstromFebruary 12, 2018
Big Brothers Big Sisters Of Greater Los Angeles' 2017 Big Bash Live With Travis And Kelly - Arrivals
Arts & EntertainmentAmazon Studios Taps NBC Entertainment’s Jennifer Salke to Succeed Roy Price
By Tom Huddleston Jr.February 9, 2018
"All-Star Celebrity Apprentice" Red Carpet Event
Arts & EntertainmentOmarosa Says on ‘Big Brother’ She Wouldn’t Vote for Trump Again ‘in a Million Years’
By Tom Huddleston Jr.February 9, 2018
Winter Olympics, Rob Porter, Nancy Pelosi: Broadsheet Feb. 9
MPWWinter Olympics, Rob Porter, Nancy Pelosi: Broadsheet Feb. 9
By Valentina ZaryaFebruary 9, 2018
Premiere of Paramount Picture's "Hot Rod" - Arrivals
Arts & Entertainment‘Collateral Damage’: Family Blames Suicide of Former Rose McGowan Manager on Weinstein Scandal
By Natasha BachFebruary 9, 2018
California Legislators Sign Proclamation In Sacramento, California Recognizing 100 Years Of The Gold Award, The Highest Rank In Girl Scouting
MPWOne of California’s Most Vocal #MeToo Advocates Has Been Accused of Sexual Harassment
By Natasha BachFebruary 9, 2018
Previews - Pyeongchang 2018 Winter Olympics
Arts & EntertainmentFrom Women’s Hockey to the First African Bobsledding Team: Five Stories to Watch During the PyeongChang Winter Olympics
By Rachel KingFebruary 8, 2018
Alexis Ohanian, Steve Wynn, Tesco: Broadsheet Feb. 8
MPWAlexis Ohanian, Steve Wynn, Tesco: Broadsheet Feb. 8
By Valentina ZaryaFebruary 8, 2018
Serena Williams’ Birth Complications Changed Alexis Ohanian’s Perspective on Paternity Leave
MPWSerena Williams’ Birth Complications Changed Alexis Ohanian’s Perspective on Paternity Leave
By Valentina ZaryaFebruary 8, 2018
Nasdaq CEO Adena Friedman Talks Confidence, Leadership, and Taekwondo
MPWNasdaq CEO Adena Friedman Talks Confidence, Leadership, and Taekwondo
By Susie GharibFebruary 7, 2018
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Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lotteryplaceholder alt text
By Fatima Hussein and The Associated PressMay 1, 2026
Economy
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By Jacqueline MunisMay 2, 2026
Commentary
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