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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
US Federal Reserve Chair Jerome Powell departs a press conference at the Federal Reserve Board Building in Washington, DC, on April 29, 2026.
EconomyFed whisperer splits on Powell: A+ as steward, but ‘I don’t think you could give him high marks on the economy’
By Eva RoytburgMay 3, 2026
Julia Hartz, the cofounder and CEO of Eventbrite
SuccessEventbrite CEO sold her company for $500 million—without a job for the first time since 15, she’s playing chess with a robot and eyeing internships
By Emma BurleighMay 3, 2026
Zoom is giving away $150K to ‘solopreneurs’ with no strings attached—as 33 million workers ditch corporate to become their own boss
SuccessZoom is giving away $150K to ‘solopreneurs’ with no strings attached—as 33 million workers ditch corporate to become their own boss
By Orianna Rosa RoyleMay 3, 2026
Trump vows to reduce U.S. troops in Germany ‘a lot further’ than 5,000 as defense official says armed services were blindsided by move
EuropeTrump vows to reduce U.S. troops in Germany ‘a lot further’ than 5,000 as defense official says armed services were blindsided by move
By Kirsten Grieshaber, Emma Burrows, Aamer Madhani and The Associated PressMay 2, 2026
 Trump says he is reviewing a new Iranian proposal to end the war but ‘can’t imagine that it would be acceptable’
Politics Trump says he is reviewing a new Iranian proposal to end the war but ‘can’t imagine that it would be acceptable’
By Aamer Madhani, Sarah El Deeb, Cara Anna and The Associated PressMay 2, 2026
Can the ‘blue economy’ deliver on its promise? Investors are starting see the ocean as an asset worth protecting
CommentaryCan the ‘blue economy’ deliver on its promise? Investors are starting see the ocean as an asset worth protecting
By Natalie Sum Yue ChungMay 2, 2026
Iran juggles oil cuts and storage strain to resist U.S. blockade
EnergyIran juggles oil cuts and storage strain to resist U.S. blockade
By Anthony Di Paola, Ben Bartenstein, Patrick Sykes, Weilun Soon, Charles Gorrivan and BloombergMay 2, 2026
Disney’s new CEO is exploring a ‘super app’ for theme park tickets, movies and more
Big TechDisney’s new CEO is exploring a ‘super app’ for theme park tickets, movies and more
By Thomas Buckley, Lucas Shaw and BloombergMay 2, 2026
More MPWPage 91 of 100
‘Most Powerful Woman in Startups’ Ann Miura-Ko Thinks Lyft Can Overtake Uber
Tech‘Most Powerful Woman in Startups’ Ann Miura-Ko Thinks Lyft Can Overtake Uber
By Polina MarinovaFebruary 7, 2018
  • 60th Annual GRAMMY Awards - Show
    Arts & EntertainmentLorde Pinned a Feminist Message to Her Grammys Dress. Here’s What It Said
    By Natasha BachJanuary 29, 2018
#MentorHer, Uber Pay Gap, Benioff and Weiss: Broadsheet Feb. 7
MPW#MentorHer, Uber Pay Gap, Benioff and Weiss: Broadsheet Feb. 7
By Kristen BellstromFebruary 7, 2018
Customers leave a Tesco supermarket in w
MPWA British Retailer Is Facing a $5.6 Billion Equal Pay Claim—U.K.’s Largest Ever
By Natasha BachFebruary 7, 2018
Key Speakers At Advertising Week
MPWSince #MeToo, the Number of Men Who Are Uncomfortable Mentoring Women Has Tripled
By Valentina ZaryaFebruary 6, 2018
Is your remote employee working a second job?
MPWPay Disparity Between Men and Women Even Exists in the Gig Economy
By Kirsten KorosecFebruary 6, 2018
Brotopia, Doritos, Helena Foulkes: Broadsheet for Jan. 6th
MPWBrotopia, Doritos, Helena Foulkes: Broadsheet for Jan. 6th
By Valentina ZaryaFebruary 6, 2018
  • Kesha singes "Praying" at Grammys Sunday night
    MPWSony Music Deletes Tweet Supporting Kesha’s Grammy Performance After Internet Blowback
    By Natasha BachJanuary 29, 2018
9780735213531_Brotopia_JK.indd
MPW‘You Get Sexual Advances 24/7’: What It’s Really Like to Be a Female Engineer In Silicon Valley
By Emily ChangFebruary 6, 2018
Closing Ceremony & "A Fistful Of Dollars" Screening - The 67th Annual Cannes Film Festival
MPW‘She Had a Right to Blame Me’: Tarantino Opens Up About Uma Thurman’s Kill Bill Accident
By Natasha BachFebruary 6, 2018
Fortune Most Powerful Women 2017 Summit
MPWPepsiCo CEO Indra Nooyi’s Desire to Create Snacks for Women Is Nothing New
By Beth KowittFebruary 5, 2018
PepsiCo Inc. Products Ahead Of Earnings Figures
MPWInternet Ridicules Women-Friendly Chips That Don’t Crunch
By Sarah GrayFebruary 5, 2018
Fortune Brainstorm Tech 2015
RetailHudson’s Bay Poaches Helena Foulkes From CVS
By Phil WahbaFebruary 5, 2018
  • Senators Debate Health Care Bill On Capitol Hill
    MPWWhat You Need to Know About Cecile Richards, Planned Parenthood’s Departing CEO
    By Grace DonnellyJanuary 26, 2018
Fortune Brainstorm TECH 2014
TechFormer Intel President Renee James Is Back With New Chip Company, Ampere Computing
By Jonathan VanianFebruary 5, 2018
Uma Thurman in Kill Bill Vol. 2
MPWUma Thurman, Katie Roiphe, Janet Jackson: Broadsheet Jan. 5th
By Kristen BellstromFebruary 5, 2018
Melania Trump, Nikki Haley, Kate Upton: Broadsheet for Feb. 2
MPWMelania Trump, Nikki Haley, Kate Upton: Broadsheet for Feb. 2
By Valentina ZaryaFebruary 2, 2018
Fortune Brainstorm TECH 2016
TechInside the Shakeup at Airbnb: The Startup Loses a CFO, Gains a COO
By Leigh GallagherFebruary 1, 2018
melania-trump-2
MPWSee Melania Trump’s Aflac Ad From 2005
By Chris MorrisFebruary 1, 2018
Brenda Fitzgerald, Larry Nassar, Walmart: Broadsheet for Feb. 1
MPWBrenda Fitzgerald, Larry Nassar, Walmart: Broadsheet for Feb. 1
By Kristen BellstromFebruary 1, 2018
Donald And Melania Trump Arrive At White House Ahead Of Inauguration
MPWNow We Know What Was in That Tiffany & Co Box Melania Trump Gave to Michelle Obama
By Rachel KingJanuary 31, 2018
Female Founders, State of the Union, Janet Yellen: Broadsheet for Jan. 31
MPWFemale Founders, State of the Union, Janet Yellen: Broadsheet for Jan. 31
By Valentina ZaryaJanuary 31, 2018
Female Founders Got 2% of Venture Capital Dollars in 2017
MPWFemale Founders Got 2% of Venture Capital Dollars in 2017
By Valentina ZaryaJanuary 31, 2018
Taylor Swift The 1989 World Tour Live In Los Angeles - Night 4
MPWThe DJ Who Groped Taylor Swift Has Landed a New Job in Mississippi
By Natasha BachJanuary 31, 2018
On-Demand Dog Walking App Wag Nabbed $300 Million in Fresh Cash From SoftBank
TechOn-Demand Dog Walking App Wag Nabbed $300 Million in Fresh Cash From SoftBank
By Rachel KingJanuary 30, 2018
State of the Union, Joanne Lipman, Wynn Resorts: Broadsheet for Jan. 30
MPWState of the Union, Joanne Lipman, Wynn Resorts: Broadsheet for Jan. 30
By Kristen BellstromJanuary 30, 2018
Talking About Issues Like #MeToo At Work Is Hard. Here Are 5 Ways to Make It Easier
MPWTalking About Issues Like #MeToo At Work Is Hard. Here Are 5 Ways to Make It Easier
By Kristen BellstromJanuary 30, 2018
Progressive CEO: When You Don’t Have a Tangible Product, Customer Service Is Key
MPWProgressive CEO: When You Don’t Have a Tangible Product, Customer Service Is Key
By Susie GharibJanuary 29, 2018
Ronda Rousey Hosts Media Day Ahead Of The Rousey Vs. Holm Fight
MPWFormer UFC Star Ronda Rousey Signs With the WWE
By Chris MorrisJanuary 29, 2018
Grammy Awards, Female Founders, Goop Summit: Broadsheet for Jan. 29
MPWGrammy Awards, Female Founders, Goop Summit: Broadsheet for Jan. 29
By Valentina ZaryaJanuary 29, 2018
London Gatwick Airport Ahead Of Government Decision On Southern Runway
LeadershipThis New Airline CEO Took a Pay Cut to Match His Female Predecessor
By BloombergJanuary 29, 2018
in goop Health Summit
MPWGwyneth Paltrow Gathers Her Celebrity Friends to Talk #MeToo
By Kristen BellstromJanuary 29, 2018
Nikki Haley
LeadershipNikki Haley Rips Into Hillary Clinton’s ‘Fire and Fury’ Grammys Cameo
By Natasha BachJanuary 29, 2018
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Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lotteryplaceholder alt text
By Fatima Hussein and The Associated PressMay 1, 2026
Economy
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streamsplaceholder alt text
By Jacqueline MunisMay 2, 2026
Commentary
Stop donating to Harvard and the Ivy League. There's a better option that MacKenzie Scott already figured outplaceholder alt text
By Ed Smith-LewisMay 2, 2026
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