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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
Markets on alert as Trump vows ‘Project Freedom’ for Hormuz, setting up potential showdown after renewed attacks on ships
EnergyMarkets on alert as Trump vows ‘Project Freedom’ for Hormuz, setting up potential showdown after renewed attacks on ships
By Jason MaMay 3, 2026
Meme stock GameStop pitches $56 Billion takeover of eBay
RetailMeme stock GameStop pitches $56 Billion takeover of eBay
By Cecilia D'Anastasio, Se Young Lee and BloombergMay 3, 2026
Former NYC Mayor Giuliani in critical condition, Trump says
PoliticsFormer NYC Mayor Giuliani in critical condition, Trump says
By Maria Paula Mijares Torres and BloombergMay 3, 2026
Trump says U.S. will guide stranded ships from ‘neutral and innocent’ countries out of the Strait of Hormuz while hinting at positive Iran talks
PoliticsTrump says U.S. will guide stranded ships from ‘neutral and innocent’ countries out of the Strait of Hormuz while hinting at positive Iran talks
By Adam Schreck, Melanie Lidman, Cara Anna and The Associated PressMay 3, 2026
Basic goods in Cuba are increasingly sold in U.S. dollars as economy collapses. ‘Everything is scarce here — everything — even that wretched bread’
EconomyBasic goods in Cuba are increasingly sold in U.S. dollars as economy collapses. ‘Everything is scarce here — everything — even that wretched bread’
By Danica Coto and The Associated PressMay 3, 2026
Hong Kong is the hub for China’s AI IPOs. It can be so much more than that
CommentaryHong Kong is the hub for China’s AI IPOs. It can be so much more than that
By Brian Wong and Tony ChanMay 3, 2026
As economic despair mounts, Russian official admits the country has had enough of Putin’s war on Ukraine. ‘We can’t even take one region’
EconomyAs economic despair mounts, Russian official admits the country has had enough of Putin’s war on Ukraine. ‘We can’t even take one region’
By Jason MaMay 3, 2026
Secret Service agent was struck by buckshot from alleged White House correspondents’ dinner shooter, not friendly fire, Pirro says
PoliticsSecret Service agent was struck by buckshot from alleged White House correspondents’ dinner shooter, not friendly fire, Pirro says
By The Associated PressMay 3, 2026
More MPWPage 23 of 100
Bronze is the new gold
NewslettersBronze is the new gold
By Kristen Bellstrom and Emma HinchliffeAugust 6, 2021
  • Companies with more women at the top fared better during the pandemic
    NewslettersCompanies with more women at the top fared better during the pandemic
    By Kristen Bellstrom and Emma HinchliffeJuly 14, 2021
Yahoo Finance All Markets Summit
NewslettersAdena Friedman makes the case for Nasdaq’s boardroom diversity push
By Claire Zillman and Emma HinchliffeAugust 5, 2021
Instacart hires another senior female Facebook vet, naming ex–ad chief Carolyn Everson president
TechInstacart hires another senior female Facebook vet, naming ex–ad chief Carolyn Everson president
By Maria AspanAugust 4, 2021
For congresswoman Cori Bush, extending the eviction ban was personal
MPWFor congresswoman Cori Bush, extending the eviction ban was personal
By Brian Slodysko, Jim Salter and The Associated PressAugust 4, 2021
Tish James’s Cuomo report shows the power of #MeToo
NewslettersTish James’s Cuomo report shows the power of #MeToo
By Emma Hinchliffe and Claire ZillmanAugust 4, 2021
Tokyo 2020 Olympic Games: Day 11
NewslettersSimone Biles returns to Olympic competition for the same reason she left
By Claire Zillman and Emma HinchliffeAugust 3, 2021
  • Melinda Gates at the Elysee Palace in Paris
    NewslettersMelinda French Gates’ Pivotal Ventures pours more money into female-focused venture fund
    By Claire Zillman and Emma HinchliffeJuly 13, 2021
Why Black women’s wage gap is a problem for everyone
MPWWhy Black women’s wage gap is a problem for everyone
By Marco Quiroz-GutierrezAugust 3, 2021
Women of color lead more Global 500 businesses than ever before
NewslettersWomen of color lead more Global 500 businesses than ever before
By Emma HinchliffeAugust 2, 2021
The number of women running Global 500 businesses soars to an all-time high
MPWThe number of women running Global 500 businesses soars to an all-time high
By Emma HinchliffeAugust 2, 2021
Scarlett Johansson’s ‘Black Widow’ lawsuit could transform the streaming era
NewslettersScarlett Johansson’s ‘Black Widow’ lawsuit could transform the streaming era
By Emma Hinchliffe and Claire ZillmanJuly 30, 2021
MacKenzie Scott and Melinda French Gates join forces to fund gender equality
MPWMacKenzie Scott and Melinda French Gates join forces to fund gender equality
By Haleluya Hadero and The Associated PressJuly 29, 2021
  • Melinda Gates Invests in Female Founders Fund
    MPWMelinda French Gates invests in Female Founders Fund’s new $57 million fund
    By Emma HinchliffeJuly 13, 2021
Is it time to rethink the Olympics?
NewslettersIs it time to rethink the Olympics?
By Kristen Bellstrom and Emma HinchliffeJuly 29, 2021
In this photo illustration, Financial Conduct Authority (FCA) logo is seen on a smartphone screen with British flag in the background.
MPWThe U.K.’s financial watchdog just unveiled an ambitious Nasdaq-style plan to boost board diversity
By David MeyerJuly 28, 2021
2021 U.S. Gymnastics Championships - Day 4
NewslettersSimone Biles and the power of putting yourself first
By Emma HinchliffeJuly 28, 2021
Gymnastics - Artistic - Olympics: Day 2
NewslettersThere’s an easy way to end the Olympics’ never-ending dress code debate
By Claire Zillman and Emma HinchliffeJuly 27, 2021
U.S. Sen. Tammy Duckworth leaves the Senate chamber after a vote with her newborn baby daughter Maile at the U.S. Capitol on April 26, 2018.
NewslettersA new bill could provide paid leave after pregnancy loss
By Emma HinchliffeJuly 26, 2021
Wendy Tan White was a CEO at 29. Here’s what that taught her about becoming a CEO again 20 years later
NewslettersWendy Tan White was a CEO at 29. Here’s what that taught her about becoming a CEO again 20 years later
By Emma Hinchliffe and Claire ZillmanJuly 23, 2021
Exclusive: Alphabet taps Wendy Tan White as CEO of new robotics company Intrinsic
MPWExclusive: Alphabet taps Wendy Tan White as CEO of new robotics company Intrinsic
By Emma HinchliffeJuly 23, 2021
Can you live off only female-run brands? It’s awfully hard
NewslettersCan you live off only female-run brands? It’s awfully hard
By Claire Zillman and Emma HinchliffeJuly 22, 2021
Jeff Bezos' Blue Origin New Shepard Space Vehicle Flies The Billionaire And Other Passengers To Space
NewslettersEven Jeff Bezos critics have to love that Wally Funk finally got her spaceflight
By Kristen Bellstrom and Claire ZillmanJuly 21, 2021
Alison Whritenour-New CEO Seventh Generation
RetailCan Seventh Generation’s new CEO convince people to return to green cleaners in the age of COVID?
By Beth KowittJuly 20, 2021
Is it possible to create a feminist, inclusive ‘Sports Illustrated’ swimsuit issue?
NewslettersIs it possible to create a feminist, inclusive ‘Sports Illustrated’ swimsuit issue?
By Kristen BellstromJuly 20, 2021
How J.C. Penney is building a post-Sephora beauty business
RetailHow J.C. Penney is building a post-Sephora beauty business
By Phil WahbaJuly 20, 2021
2020 U.S. Olympic Track & Field Team Trials - Day 9
NewslettersHow 2021 became a turning point for Olympic moms
By Claire ZillmanJuly 19, 2021
Let’s close the huge gender gap in federal contracts
CommentaryLet’s close the huge gender gap in federal contracts
By Jessica Johnson-CopeJuly 16, 2021
Could a fintech app give migrant workers more control over their lives and money?
NewslettersCould a fintech app give migrant workers more control over their lives and money?
By Kristen Bellstrom and Emma HinchliffeJuly 16, 2021
Fewer women make up Facebook’s workforce now than they did in 2020
MPWFewer women make up Facebook’s workforce now than they did in 2020
By Naomi Nix and BloombergJuly 15, 2021
Logo of Wikipedia
NewslettersWomen’s Wikipedia pages are more likely than men’s to be nominated for deletion
By Claire Zillman and Emma HinchliffeJuly 15, 2021
Female migrant workers and the families they support are being abandoned by the money-transfer industry
MPWFemale migrant workers and the families they support are being abandoned by the money-transfer industry
By Louise DonovanJuly 15, 2021
The ‘care economy’ is a $648 billion opportunity, Melinda French Gates’ Pivotal Ventures found
MPWThe ‘care economy’ is a $648 billion opportunity, Melinda French Gates’ Pivotal Ventures found
By Emma HinchliffeJuly 14, 2021
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Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lotteryplaceholder alt text
By Fatima Hussein and The Associated PressMay 1, 2026
Economy
America got rich and got sad. A top economist says 2020 broke something that hasn't healedplaceholder alt text
By Nick LichtenbergMay 3, 2026
Economy
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streamsplaceholder alt text
By Jacqueline MunisMay 2, 2026
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