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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
A decade after the ‘Godfather of AI’ said radiologists were obsolete, their salaries are up to $571K and demand is growing fast
AIA decade after the ‘Godfather of AI’ said radiologists were obsolete, their salaries are up to $571K and demand is growing fast
By Marco Quiroz-GutierrezMay 4, 2026
Markets on alert as Trump vows ‘Project Freedom’ for Hormuz, setting up potential showdown after renewed attacks on ships
EnergyMarkets on alert as Trump vows ‘Project Freedom’ for Hormuz, setting up potential showdown after renewed attacks on ships
By Jason MaMay 3, 2026
Meme stock GameStop pitches $56 Billion takeover of eBay
RetailMeme stock GameStop pitches $56 Billion takeover of eBay
By Cecilia D'Anastasio, Se Young Lee and BloombergMay 3, 2026
Former NYC Mayor Giuliani in critical condition, Trump says
PoliticsFormer NYC Mayor Giuliani in critical condition, Trump says
By Maria Paula Mijares Torres and BloombergMay 3, 2026
Trump says U.S. will guide stranded ships from ‘neutral and innocent’ countries out of the Strait of Hormuz while hinting at positive Iran talks
PoliticsTrump says U.S. will guide stranded ships from ‘neutral and innocent’ countries out of the Strait of Hormuz while hinting at positive Iran talks
By Adam Schreck, Melanie Lidman, Cara Anna and The Associated PressMay 3, 2026
Basic goods in Cuba are increasingly sold in U.S. dollars as economy collapses. ‘Everything is scarce here — everything — even that wretched bread’
EconomyBasic goods in Cuba are increasingly sold in U.S. dollars as economy collapses. ‘Everything is scarce here — everything — even that wretched bread’
By Danica Coto and The Associated PressMay 3, 2026
Hong Kong is the hub for China’s AI IPOs. It can be so much more than that
CommentaryHong Kong is the hub for China’s AI IPOs. It can be so much more than that
By Brian Wong and Tony ChanMay 3, 2026
As economic despair mounts, Russian official admits the country has had enough of Putin’s war on Ukraine. ‘We can’t even take one region’
EconomyAs economic despair mounts, Russian official admits the country has had enough of Putin’s war on Ukraine. ‘We can’t even take one region’
By Jason MaMay 3, 2026
More MPWPage 24 of 100
Companies with more women at the top fared better during the pandemic
NewslettersCompanies with more women at the top fared better during the pandemic
By Kristen Bellstrom and Emma HinchliffeJuly 14, 2021
  • MPW Next Gen 2021-HARNESSING YOUR BRANDS POWER
    ConferencesHow J.Crew’s new CEO plans to slay the discount dragon
    By Phil WahbaJune 24, 2021
Melinda Gates at the Elysee Palace in Paris
NewslettersMelinda French Gates’ Pivotal Ventures pours more money into female-focused venture fund
By Claire Zillman and Emma HinchliffeJuly 13, 2021
Melinda Gates Invests in Female Founders Fund
MPWMelinda French Gates invests in Female Founders Fund’s new $57 million fund
By Emma HinchliffeJuly 13, 2021
Clorox has changed its corporate logo to remind you it makes more than wipes
MPWClorox has changed its corporate logo to remind you it makes more than wipes
By Phil WahbaJuly 12, 2021
The lessons of Zaila Avant-garde’s spelling bee win
NewslettersThe lessons of Zaila Avant-garde’s spelling bee win
By Emma HinchliffeJuly 12, 2021
Sheryl Sandberg, Fidji Simo, and the power of women at Facebook
NewslettersSheryl Sandberg, Fidji Simo, and the power of women at Facebook
By Kristen Bellstrom and Emma HinchliffeJuly 9, 2021
  • MPW Next Gen 2021-ONE ON ONE-RECLAIMING HER POWER
    ConferencesEmily Ratajkowski on ownership, consent, and the #FreeBritney movement
    By Rachel KingJune 24, 2021
Fidji Simo-Facebook
MPWFidji Simo tapped as CEO of Instacart, shrinking the ranks of top female execs at Facebook
By Emma HinchliffeJuly 8, 2021
New York City Mayoral Candidates Join AAPI Community For Unveiling Of Chinatown Mural
NewslettersWhy can’t New York City elect a female mayor?
By Claire Zillman and Emma HinchliffeJuly 8, 2021
Commerce Sec. Raimondo: Business needs to take the women’s employment crisis more seriously—and support care infrastructure policies
MPWCommerce Sec. Raimondo: Business needs to take the women’s employment crisis more seriously—and support care infrastructure policies
By Maria AspanJuly 7, 2021
Cash in a cash register
FinanceHigher inflation is no longer hypothetical—and it has Americans worried
By Lance LambertJuly 7, 2021
Melinda Gates-Gates Foundation
MPWMelinda French Gates could leave Gates Foundation after divorce
By Emma HinchliffeJuly 7, 2021
  • MPW Next Gen 2021-EMERGING STRONGER TAPPING THE POTENTIAL OF WOMEN
    NewslettersIndra Nooyi, Symone Sanders, and Dylan Farrow share career—and life—advice
    By Emma Hinchliffe and Claire ZillmanJune 24, 2021
Backed by $20 million in donations, Nikole Hannah-Jones establishes her future at Howard
MPWBacked by $20 million in donations, Nikole Hannah-Jones establishes her future at Howard
By Haleluya Hadero, Glenn Gamboa and The Associated PressJuly 7, 2021
What Nikole Hannah-Jones’s choice can teach you about your career
NewslettersWhat Nikole Hannah-Jones’s choice can teach you about your career
By Kristen Bellstrom and Emma HinchliffeJuly 7, 2021
UNC-Chapel Hill finally offered tenure to Nikole Hannah-Jones. She chose Howard instead
MPWUNC-Chapel Hill finally offered tenure to Nikole Hannah-Jones. She chose Howard instead
By Tom Foreman Jr. and The Associated PressJuly 6, 2021
Women are missing out on workers’ newfound bargaining power
NewslettersWomen are missing out on workers’ newfound bargaining power
By Claire ZillmanJuly 6, 2021
This female founder achieved an IPO ‘first’ that has nothing to do with her gender
NewslettersThis female founder achieved an IPO ‘first’ that has nothing to do with her gender
By Emma HinchliffeJuly 2, 2021
Featured-The-New-Woman-Behind-the-Camera-Ilse-Bing-Self-Portrait-with-Leica_1931
Design Thinking‘The New Woman Behind the Camera’ celebrates how women photographers shaped the medium
By Alex ScimeccaJuly 1, 2021
‘It’s a national pride story’: Turkish e-commerce giant Hepsiburada lists on Nasdaq
MPW‘It’s a national pride story’: Turkish e-commerce giant Hepsiburada lists on Nasdaq
By Emma HinchliffeJuly 1, 2021
Bill Cosby will be released from prison. That doesn’t take away from the bravery of the women who stood up to him
NewslettersBill Cosby will be released from prison. That doesn’t take away from the bravery of the women who stood up to him
By Emma HinchliffeJuly 1, 2021
Bill Cosby’s former TV wife, now a Howard University dean, celebrates his conviction overturn
Arts & EntertainmentBill Cosby’s former TV wife, now a Howard University dean, celebrates his conviction overturn
By Sydney LakeJune 30, 2021
J.Crew Group CEO Libby Wadle
NewslettersJ.Crew CEO lays out her comeback plan
By Claire Zillman and Emma HinchliffeJune 30, 2021
Female startup CEOs took a 30% pay cut in the pandemic. Male CEOs got a raise
NewslettersFemale startup CEOs took a 30% pay cut in the pandemic. Male CEOs got a raise
By Claire Zillman and Emma HinchliffeJune 29, 2021
J.Crew Group CEO Libby Wadle
MPWJ.Crew’s CEO wants to rekindle your love for prep
By Phil WahbaJune 29, 2021
Sha'Carri Richardson pictured celebrating after winning the Women's 100 Meter final.
NewslettersOlympic trials are building excitement for Tokyo
By Emma HinchliffeJune 28, 2021
MPW Next Gen 2021-BREAKOUT SESSION-LET THERE BE CHANGE BUILDING RESPONSIBLE BUSINESSES
ConferencesWant a loyal customer base? Focus on corporate responsibility
By Danielle Bernabe and Alyssa NewcombJune 25, 2021
Women took on three times as much child care as men during the pandemic
MPWWomen took on three times as much child care as men during the pandemic
By Shera Avi-Yonah and BloombergJune 25, 2021
MPW Next Gen 2021-CONVERSATION-YOUNG ACTIVISTS SPEAK OUT
ConferencesThe pandemic and gun violence created a ‘perfect storm of tragedy’
By Nicole GoodkindJune 25, 2021
MPW Next Gen 2021-ONE ON ONE-RECLAIMING HER POWER
NewslettersBritney Spears, Emily Ratajkowski, and how women can reclaim their own narratives
By Emma Hinchliffe and Claire ZillmanJune 25, 2021
MPW Next Gen 2021-REINVENTION AND LEADERSHIP LESSONS FROM BOBBI BROWN
ConferencesBobbi Brown isn’t afraid of failure
By Amena SaadJune 24, 2021
MPW Next Gen 2021-BREAKOUT SESSION-THE POWER OF INNOVATION
ConferencesMoonshot thinking drove innovation during the pandemic in surprising ways
By Stephanie Cain and Alyssa NewcombJune 24, 2021
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Most Popular
Economy
America got rich and got sad. A top economist says 2020 broke something that hasn't healedplaceholder alt text
By Nick LichtenbergMay 3, 2026
Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lotteryplaceholder alt text
By Fatima Hussein and The Associated PressMay 1, 2026
AI
Sam Altman says the quiet part out loud, confirming some companies are ‘AI washing’ by blaming unrelated layoffs on the technologyplaceholder alt text
By Sasha RogelbergMay 3, 2026
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