Tim Calkins

Stay informed with Tim Calkins’s coverage and analysis for Fortune.

  • Bill Cosby as Dr. Heathcliff 'Cliff' Huxtable and Keshia Knight Pulliam as Rudy Huxtable on the Cosby Show.Commentary

    Commentary: Everyone Loved Bill Cosby. Did His Brand Cover His Crimes?

    By
  • US-POLITICS-TREASURY-MNUCHINCommentary

    Louise Linton Needs a Lesson in Branding

    By Tim Calkins, Julie Hennessy, and others
  • White tabletsCommentary

    How Expanding Generic Drugs Can Add to America’s Health Care Woes

    By Tim Calkins and Bethany Cianciolo
  • Super BowlCommentary

    The Best and Worst Super Bowl Ads of All Time

    By Tim Calkins and Derek D. Rucker
  • Ex-patriots and others gather to watch Superbowl 50. TheCommentary

    Why Super Bowl Ads Are a Tough Sell in 2017

    By Tim Calkins and Derek D. Rucker
  • Manny Pacquiao Morning WorkoutCommentary

    What Every Company Should Learn From Nike’s Pacquiao Response

    By Derek D. Rucker, Tim Calkins, and others
  • Carolina Panthers vs. Denver BroncosCommentary

    These Were the Best and Worst Super Bowl 50 Ads

    By Tim Calkins and Derek D. Rucker
  • 523721247Commentary

    7 Ads You Need to Watch on Super Bowl Sunday

    By
  • Commentary

    Why GoDaddy’s Offensive Super Bowl Ads Worked

    By Tim Calkins and Derek D. Rucker
  • A Doritos ad is displayed on the screen during Super Bowl XLV at Cowboys Stadium on February 6, 2011 in Arlington, Texas.Commentary

    The Hidden Costs Behind Doritos’ Popular Super Bowl Ads

    By Tim Calkins and Derek D. Rucker
  • Saturday Night LiveCommentary

    The Secret Behind Donald Trump’s Savvy Brand Building

    By Tim Calkins and Julie Hennessy
  • Commentary

    Not All Companies Can Cash In on the Star Wars Hype

    By
  • Mattel, Inc. Barbie brand dolls are displayed for a photograph in Tiskilwa, Illinois, U.S., on Wednesday, July 1, 2015. Mattel, Inc. is expected to report quarterly earnings on July 16, 2015. Photographer: Daniel Acker/BloombergCommentary

    Why Boys Can Play With Barbie Dolls, Too

    By Tim Calkins and Derek D. Rucker
  • Starbucks holiday cupsCommentary

    What Starbucks’ Red Cup Controversy Says About American Consumers

    By
  • "Belief" New York PremiereCommentary

    What Oprah’s Weight Watchers stake says about celebrity endorsements

    By Derek D. Rucker and Tim Calkins