Tim Calkins

Bill Cosby as Dr. Heathcliff 'Cliff' Huxtable and Keshia Knight Pulliam as Rudy Huxtable on the Cosby Show.

Commentary: Everyone Loved Bill Cosby. Did His Brand Cover His Crimes?

/2018/04/30/bill-cosby-rape-sexual-assault-trial-jail/

Julie Hennessy

Bethany Cianciolo

Louise Linton Needs a Lesson in Branding

/2017/08/25/louise-linton-instagram-branding/

How Expanding Generic Drugs Can Add to America’s Health Care Woes

/2017/07/06/affordable-american-health-care-generic-drugs/

Derek D. Rucker

The Best and Worst Super Bowl Ads of All Time

/2017/02/05/super-bowl-2017-commercials-ads/

Ex-patriots and others gather to watch Superbowl 50.  The

Why Super Bowl Ads Are a Tough Sell in 2017

/2017/01/17/super-bowl-li-ads-fox/

What Every Company Should Learn From Nike’s Pacquiao Response

/2016/02/25/nike-manny-pacquiao-response/

These Were the Best and Worst Super Bowl 50 Ads

/2016/02/08/super-bowl-50-ads-steve-harvey-miss-universe/

7 Ads You Need to Watch on Super Bowl Sunday

/2016/02/06/super-bowl-ads-2/

Why GoDaddy’s Offensive Super Bowl Ads Worked

/2016/02/04/godaddy-super-bowl-50/

The Hidden Costs Behind Doritos’ Popular Super Bowl Ads

/2016/01/30/doritos-super-bowl-50/

The Secret Behind Donald Trump’s Savvy Brand Building

/2016/01/06/donald-trump-tv-ad-muslims/

Not All Companies Can Cash In on the Star Wars Hype

/2015/12/16/companies-cash-in-star-wars-hype/

Mattel, Inc. Barbie brand dolls are displayed for a photograph in Tiskilwa, Illinois, U.S., on Wednesday, July 1, 2015. Mattel, Inc. is expected to report quarterly earnings on July 16, 2015. Photographer: Daniel Acker/Bloomberg

Why Boys Can Play With Barbie Dolls, Too

/2015/12/08/boys-play-with-barbie-dolls/

What Starbucks’ Red Cup Controversy Says About American Consumers

/2015/11/14/starbucks-red-cup-controversy-american-consumers/

What Oprah’s Weight Watchers stake says about celebrity endorsements

/2015/10/23/oprah-weight-watchers-2/

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Tim Calkins | Author

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