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Tim Calkins

Stay informed with Tim Calkins’s coverage and analysis.

Bill Cosby as Dr. Heathcliff 'Cliff' Huxtable and Keshia Knight Pulliam as Rudy Huxtable on the Cosby Show.
CommentaryCommentary: Everyone Loved Bill Cosby. Did His Brand Cover His Crimes?
By Tim CalkinsApril 30, 2018
US-POLITICS-TREASURY-MNUCHIN
CommentaryLouise Linton Needs a Lesson in Branding
By Tim Calkins, Julie Hennessy and Bethany CiancioloAugust 25, 2017
White tablets
CommentaryHow Expanding Generic Drugs Can Add to America’s Health Care Woes
By Tim Calkins and Bethany CiancioloJuly 6, 2017
Super Bowl
CommentaryThe Best and Worst Super Bowl Ads of All Time
By Tim Calkins and Derek D. RuckerFebruary 5, 2017
Ex-patriots and others gather to watch Superbowl 50. The
CommentaryWhy Super Bowl Ads Are a Tough Sell in 2017
By Tim Calkins and Derek D. RuckerJanuary 17, 2017
Manny Pacquiao Morning Workout
CommentaryWhat Every Company Should Learn From Nike’s Pacquiao Response
By Derek D. Rucker, Tim Calkins and Bethany CiancioloFebruary 25, 2016
Carolina Panthers vs. Denver Broncos
CommentaryThese Were the Best and Worst Super Bowl 50 Ads
By Tim Calkins and Derek D. RuckerFebruary 8, 2016
523721247
Commentary7 Ads You Need to Watch on Super Bowl Sunday
By Tim CalkinsFebruary 6, 2016
Why GoDaddy’s Offensive Super Bowl Ads Worked
CommentaryWhy GoDaddy’s Offensive Super Bowl Ads Worked
By Tim Calkins and Derek D. RuckerFebruary 4, 2016
The Hidden Costs Behind Doritos’ Popular Super Bowl Ads
CommentaryThe Hidden Costs Behind Doritos’ Popular Super Bowl Ads
By Tim Calkins and Derek D. RuckerJanuary 30, 2016
Saturday Night Live
CommentaryThe Secret Behind Donald Trump’s Savvy Brand Building
By Tim Calkins and Julie HennessyJanuary 6, 2016
Not All Companies Can Cash In on the Star Wars Hype
CommentaryNot All Companies Can Cash In on the Star Wars Hype
By Tim CalkinsDecember 16, 2015
Mattel, Inc. Barbie brand dolls are displayed for a photograph in Tiskilwa, Illinois, U.S., on Wednesday, July 1, 2015. Mattel, Inc. is expected to report quarterly earnings on July 16, 2015. Photographer: Daniel Acker/Bloomberg
CommentaryWhy Boys Can Play With Barbie Dolls, Too
By Tim Calkins and Derek D. RuckerDecember 8, 2015
What Starbucks’ Red Cup Controversy Says About American Consumers
CommentaryWhat Starbucks’ Red Cup Controversy Says About American Consumers
By Tim CalkinsNovember 14, 2015
"Belief" New York Premiere
CommentaryWhat Oprah’s Weight Watchers stake says about celebrity endorsements
By Derek D. Rucker and Tim CalkinsOctober 23, 2015
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Economy
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