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Julie Hennessy

Stay informed with Julie Hennessy’s coverage and analysis.

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Commentary
Louise Linton Needs a Lesson in Branding
By Tim Calkins, Julie Hennessy and Bethany CiancioloAugust 25, 2017
Why Dunkin’ Donuts Is Dropping the ‘Donuts’
Commentary
Why Dunkin’ Donuts Is Dropping the ‘Donuts’
By Julie HennessyAugust 8, 2017
Audi’s Super Bowl Ad Sells More Despair Than Hope For Women
Commentary
Audi’s Super Bowl Ad Sells More Despair Than Hope For Women
By Julie HennessyFebruary 6, 2017
Democratic Presidential Candidates Debate In Miami
Commentary
The One Word Most Americans Use to Describe Bernie Sanders
By Julie Hennessy and John WongMarch 16, 2016
Saturday Night Live
Commentary
The Secret Behind Donald Trump’s Savvy Brand Building
By Tim Calkins and Julie HennessyJanuary 6, 2016
A Volkswagen car is seen in front of Toyota Motor Corp cars at their dealership in Tokyo
Commentary
VW messed up, but the emissions scandal won’t turn off customers
By Julie Hennessy and Bethany CiancioloOctober 9, 2015
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Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last yearplaceholder alt text
By Sydney LakeJune 25, 2026
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Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away fasterplaceholder alt text
By Preston ForeJune 27, 2026
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Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse placeplaceholder alt text
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