Olivia Rockeman

Stay informed with Olivia Rockeman’s coverage and analysis for Fortune.

  • CEO of Levi StraussRetail

    Levi Strauss to cut up to 15% of corporate workforce in ‘productivity initiative,’ shares slump

    By Olivia Rockeman and Bloomberg
  • Ontario, CA – October 19: Shoppers Ashley Sanchez, center, of Fontana, poses for her friend Joscelin Flores, not pictured, who was taking photos with their bags of merchandise after being among the first group of shoppers taking the opportunity to shop on the opening day of fast fashion e-commerce giant Shein, which is hosting a brick-and-mortar pop up inside Forever 21 at the Ontario Mills Mall in Ontario Thursday, Oct. 19, 2023. (Allen J. Schaben / Los Angeles Times via Getty Images)Finance

    Fast-fashion giant Shein could have the 5th-largest consumer IPO of all time—but its China roots and forced-labor allegations make it challenging

    By Amy Or, Olivia Rockeman, and others
  • An employee prepares to serve customers at the SheIn Group Ltd. pop-up store in the Jervis Shopping Centre in Dublin, Ireland, on Tuesday, Nov. 8, 2022. Shein, the apparel behemoth valued at $100 billion is looking to speed up online delivery with a US distribution network a model its embracing in other markets. Photographer: Paulo Nunes dos Santos/Bloomberg via Getty ImagesRetail

    Buzzy fast-fashion retailer Shein, believed to exceed Zara and H&M in U.S. sales, files confidentially for an IPO

    By Matthew Monks, Olivia Rockeman, and others
  • TORONTO, CANADA – NOVEMBER 24 : Shoppers are seen on Black Friday at Eaton Shopping Mall in Toronto, Ontario on November 24, 2023. (Photo by Mert Alper Dervis/Anadolu via Getty Images)Retail

    ‘That’s not a Black Friday deal’: Pinched shoppers hold out for deeper discounts—boding ill for earnings

    By Jeannette Neumann, Olivia Rockeman, and others
  • Chip Bergh, President and CEO of Levi Strauss & Co., speaks during the Milken Institute Global Conference in Beverly Hills, California, on May 2, 2023. (Photo by Patrick T. Fallon / AFP) (Photo by PATRICK T. FALLON/AFP via Getty Images)Retail

    Levi Strauss slashes guidance and warns ‘the American consumer is under pressure’

    By Olivia Rockeman and Bloomberg
  • 25 November 2021, Chile, Alto Hospicio: Used clothes sit in a landfill in the desert. In the nearby free trade zone of Iquique, 29,178 tons of used clothing arrived in 2021 through October. About 50 importers sell the best pieces from them, while the others – an estimated 40 percent – sort them out. (to dpa “Chile’s Atacama Desert: Graveyard for Used Clothes”) Photo: Antonio Cossio/dpa (Photo by Antonio Cossio/picture alliance via Getty Images)Environment

    A slew of countries are asking fashion companies to pay for recycling programs as clothing waste becomes overwhelming

    By Olivia Rockeman and Bloomberg
  • Young woman with shopping bags.Finance

    The resilient US consumer is slowing down and analysts are worried they could be ‘hitting a breaking point’

    By Leslie Patton, Brendan Case, and others
  • CENTURY CITY, CA – JUNE 18: Katrina Lake speaks onstage during the “Creative Entrepreneurship” panel at the BoF West Summit at Westfield Century City on June 18, 2018 in Century City, California. (Photo by Stefanie Keenan/Getty Images for The Business of Fashion)Retail

    Stitch Fix to cut 20% of salaried workers and replace CEO amid a ‘challenging moment’ of declining sales

    By Olivia Rockeman and Bloomberg
  • A woman pumps gas at a gas station.Finance

    Inflation defies expectations and rises in August, paving the way for a likely Fed hike

    By Olivia Rockeman and Bloomberg
  • Happy shopperPersonal Finance

    Americans just got more optimistic about the economy for the first time in 4 months

    By Olivia Rockeman and Bloomberg
  • A woman pumps gas into her car.Finance

    Inflation shows signs of peaking with prices going unchanged from June to July

    By Olivia Rockeman and Bloomberg
  • A man looking at a computer in a warehouse.Finance

    U.S. job growth surges, tempering recession fears and pressing Fed

    By Olivia Rockeman and Bloomberg
  • Workers at a food marketPersonal Finance

    Unemployment claims hit 8-month high in sign of a cooling labor market

    By Maria Paula Mijares Torres, Olivia Rockeman, and others
  • Shoppers wait in a check-out line at a Costco wholesaleRetail

    U.S. retail sales climbed 1% in June as consumers continue to spend despite decades-high inflation

    By Olivia Rockeman and Bloomberg
  • Grocery store shoppers.Finance

    U.S. inflation skyrockets to to 9.1%, once again exceeding forecasts

    By Olivia Rockeman and Bloomberg