• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Tech50 Best Workplaces for Diversity

The Debate Continues Over Apple’s Golden Age

By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
January 14, 2017, 9:44 AM ET

Apple this week was celebrating a major anniversary and nearing a huge revenue milestone. But along the way, a prominent investor was questioning whether its best days were in the past.

Apple this week celebrated the 10th anniversary of its iPhone unveiling in Jan. 2007. The company was also said to be nearing $1 trillion in cumulative revenue on just iOS-related devices over the last ten years. But all of that couldn’t silence detractors who think Apple can’t quite innovate the way it once did. And although Apple has been successful over the last decade, they say that doesn’t mean better days are ahead.

This is Fortune’s weekly roundup of the biggest Apple news this week. To see last week’s roundup, click here.

But there was more to Apple’s (AAPL) past week than a debate over its Golden Age. Questions surfaced over what the next iPhone might look like and whether Apple has some new products planned.

Get Data Sheet, Fortune’s technology newsletter

In this week’s Apple news roundup, we’ll look at all that and more.

  1. Apple this week celebrated the 10th anniversary of its first iPhone unveiling at the Moscone Center in San Francisco, Calif. on Jan. 9, 2007. The iPhone went on to become the world’s most popular smartphone and one of the industry’s most popular products of all time. And now 10 years later, rumors abound Apple has big plans for a new 10th anniversary iPhone later this year.
  2. In the 10 years since Apple’s iPhone has been available, it’s been a cash cow. And in a research note this week, Asymco analyst Horace Dediu said that iOS-related products, including iPhone, iPad, iPod Touch, Apple Watch, and Apple TV could generate $980 billion in cumulative sales by mid-2017. Add that to the $100 billion in iOS services revenue Apple, and this year, the company’s total iOS-related revenue should top $1 trillion.
  3. Despite that unprecedented success in the technology industry, Apple’s best days might be behind it, billionaire investor Peter Theil says. In an interview with the New York Times, Thiel said that he believes “the age of Apple is over.” He added that he doesn’t believe Apple or any other company can deliver actual “innovation” in smartphones.
  4. Apple has big plans for the next iPhone, according to a new report. Apple is reportedly planning an iPhone this year that would feature glass panes on its front and back. A stainless steel metal frame would sit around its edge. The design would take cues from Apple’s iPhone 4, which similarly used glass and stainless steel in its design. Apple over the last few years has relied upon metal unibody designs.
  5. Apple is reportedly working with Zeiss to deliver new smart glasses sometime this year. The glasses would reportedly incorporate augmented-reality technology, allowing apps to place virtual elements over the real world. The smart glasses were reportedly planned for 2018, but Apple is now planning to unveil them sometime in 2017.
  6. Consumer Reports this week changed its tune on Apple’s new MacBook Pro with TouchBar. After the reviews company declined to recommend the computer over battery woes, Apple worked with Consumer Reports to find a bug that caused the computer’s battery to have trouble. Consumer Reports said this week that it retested the MacBook Pro and found that the machine now falls “well within the recommended range” in its ratings.
  7. Apple’s AirPods might have only gone on sale in mid-December, but in December, they accounted for 26% of all online wireless sales, according to data from shopping tracker Slice Intelligence. The AirPods topped Bose and Apple-owned Beats for tops in the wireless headphones market.
  8. Apple is planning to make a big push into original streaming video content this year, according to the Wall Street Journal. The company has reportedly “been in talks with veteran producers” about buying the rights to shows. The move would put Apple in competition with Netflix and Hulu, among other streamers that have invested in original content.

For more about Tim Cook, watch:

One more thing…Interested in seeing what it was like to watch Steve Jobs unveil the first iPhone? Watch it here.

About the Author
By Don Reisinger
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

heitmann
CommentaryEntrepreneurship
Here’s how to build something that lasts, from the founder of a $300 million bootstrapped company that’s been growing for 28 years straight
By Tim HeitmannMarch 1, 2026
5 hours ago
U.S. President Donald Trump delivers the State of the Union address during a joint session of Congress in the House Chamber at the Capitol on February 24, 2026 in Washington, D.C.
EnergyData centers
Your utility bills keep going up. Here’s everyone you can blame—AI data centers included
By Jordan BlumMarch 1, 2026
7 hours ago
PoliticsColleges and Universities
Pentagon chief blocks officers from attending Ivy League schools and other top universities, including partners on AI and space
By Jason MaFebruary 28, 2026
15 hours ago
AIAnthropic
Anthropic CEO Dario Amodei says ‘we are patriotic Americans’ committed to defending the U.S. but won’t budge on ‘red lines’
By Jason MaFebruary 28, 2026
20 hours ago
sarandos
InvestingMedia
3 things we will never know after Netflix pulled out of the Warner Bros. bidding, handing it to Paramount
By Nick LichtenbergFebruary 28, 2026
23 hours ago
OpenAI CEO Sam Altman
AIAnthropic
OpenAI sweeps in to ink deal with Pentagon as Anthropic is designated a ‘supply chain risk’—an unprecedented action likely to crimp its growth
By Jeremy KahnFebruary 28, 2026
23 hours ago

Most Popular

placeholder alt text
Success
Japanese companies are paying older workers to sit by a window and do nothing—while Western CEOs demand super-AI productivity just to keep your job
By Orianna Rosa RoyleFebruary 27, 2026
2 days ago
placeholder alt text
Middle East
Iran is now on 'death ground' amid existential threat from U.S. attacks and could 'go big' in retaliation, former NATO commander warns
By Jason MaFebruary 28, 2026
21 hours ago
placeholder alt text
AI
The week the AI scare turned real and America realized maybe it isn't ready for what's coming
By Nick LichtenbergFebruary 28, 2026
1 day ago
placeholder alt text
Success
Walmart exec says U.S. workforces needs to take inspiration from China where ‘5 year-olds are learning DeepSeek’
By Preston ForeFebruary 27, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of gold as of February 27, 2026
By Danny BakstFebruary 27, 2026
2 days ago
placeholder alt text
Middle East
Dubai’s worst nightmare unfolds as Iran strikes Gulf neighbors
By Dana Khraiche, Fiona MacDonald and BloombergFebruary 28, 2026
17 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.