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Streaming-video service Hulu is majority-controlled by Disney following Disney's acquisition of Fox in 2019. Hulu is part of Disney’s trifecta of streaming outlets—including Disney+ and ESPN+—that compete with the likes of Netflix, Amazon Prime, and HBO Now. Before its latest ownership changes, Hulu was a joint venture between 21st Century Fox, Time Warner, NBCUniversal, and Walt Disney.

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[ SOUND ] I want you to join Devs. Devs? What is Devs? Say a Sci- Fi tech thriller, set in the world of Silicon Valley just outside of San Francisco. It's sort of based around this new form of computing that's In the process of arriving, which is quantum computing, which allows for kind of staggering amounts of processing power, and that combined with very, very big data. It was trying to get my head around. ideas to do with determinism. Which is an area of philosophy that stems from science in a way and counter mechanics which is the sort of underlying state of of everything it's like a very very good account it seems of how everything functions. I tried to get engaged in. Sort of when it goes into philosophical questions that philosophical questions that flow directly from science. It's the less sort of vague as [ UNKNOWN ] and philosophy and the more sort of concrete and which is like, well, if you don't have free will are responsible? Can you do anything bad, like where does morality sit In that scale, that kinda thing. I read about science or history or whatever it happens to be and at a certain point I feel like, okay, I've sort of gotten around this principle. And at the point I feel I understand it, that's when the story arrives. [ MUSIC ] The basic principle in terms of the sort of overall esthetic of the show Was that it was taking place in our world. So sticking a camera on San Francisco, that would be the same San Francisco that you know, it's not like people have flying cars or teleportation devices. It's, it's our world right here and now at the other end of the scale, away from that kind of gritty reality You've got this quantum computer lab, which is doing some very strange intense work. The idea was the closer we got to the scientific heart of the story, the more magical, and displaced, and mysterious the imagery got. And part of that was just to do with my own personal sense of science, that it's often seen as a kind of arrogant part of human endeavor where people say we know all the answers, and anyone who disagrees with us is stupid and wrong. And, and actually, my sense of science is the scientists have a lot of humility in many ways. It seems to me one of the only areas of life where someone could work on something for ten years then have that theory disproved. And then they abandon their theory it's like it's wrong and they move on. Usually what we do is we ignore contradictory evidence to our police and just carry on exactly as we did before. And the other thing is that science I think is seen as kind of dry and arid and antiseptic. And again, my sense of it is that it's very poetic and kind of beautiful. So, an account of black holes or quasars or pulsars, or the way photosynthesis works as a kind of embedded beauty And embedded lyricism. So I guess it's an attempt to sort of visually represent that. There's nothing oppositional about science and nature. There can be something opposition in the way that science gets used for technology and then technology uses fossil fuels and that could be an opposition to nature. But science is actually just an attempt to understand the way the world works. I think we live in a world which is partially dominated by the power of quite a small group of very, very, very big tech companies in your country. After your revolution you put in place a very brilliantly constructed Set of checks and balances, which were, in a way, designed to avoid monarchies. In some respects, these tech companies are like monarchies, and they don't have the same sets of checks and balances. There are areas within the corporations That are doing things that are extraordinarily ambitious and if they were to be achieved, would be not just life changing, but paradigm changing. It's not that I mind the power exisiting. What I mind is the lack of regulation Because unchecked power typically causes big, big problems. [ MUSIC ]

FX's new offering delves into quantum computing and the idea of free will.

“Devs” creator Alex Garland compares U.S. tech companies to monarchies

Entertainment

FX's new offering delves into the idea of free will.

"Devs" creator compares U.S. tech companies to monarchies

[MUSIC PLAYING] SPEAKER 1: So what's king today? I mean, it's long been said that content is king and that that doesn't change. But today, is it your social media following and your ability to connect one-on-one? Or at least give the perception that you're connecting one-on-one with the fans? Is it your platform and the ownership of the platform? What is it? SPEAKER 2: I think for us, we've really enjoyed-- The Handmaid's Tale is a perfect example of that-- is having the data or about your customer. That one-to-one personal relationship that we have with our users gives us an ability to communicate with them in different ways. Not every subscriber of Hulu is a Handmaid's Tale watcher. They may watch Fear The Walking Dead, which we have the first season of. And they may watch a variety of other things. SPEAKER 1: Only the first season? Come on. CHARLIE: Well it's coming. It's coming. [LAUGHTER] SPEAKER 2: We'll get that second season. CHARLIE: Exactly. SPEAKER 2: And so we have 3,500 series of TV, and so we have these different groups of people watching different things. And that knowledge and information allows us to really go out and communicate with them in unique ways, both on the platform and off. And so for us, I think that's really critical. And I think it's an advantage that we bring to the market. SPEAKER 1: What, for example, have you found out about fans of The Handmaid's Tale that have helped you, in any way, to connect with them? To give them-- to distribute what they want? SPEAKER 2: Sure, well, you can look at exactly what they're watching. So we know that The Handmaid's Tale viewer correlates really well to another original that we have called Harlots. And so we can really look at those customers, really look at the unique attributes of them, and we can do look alike marketing to bring new people in. And then that's a database that we're collecting over time. And as you know, each and every year that goes by, you just get better and better at that. And so that's a pretty unique insight. And actually when I think about what Charlie has to do when he looks at Nielsen ratings, it doesn't really tell you what the viewers of Walking Dead are also watching on your platform or on the other platforms. And think that kind of data really helps you in a variety of ways. Not just for marketing back to new customers, but for what kinds of programming you should be making in the future. CHARLIE: Sure. And, well, we very much jumped into it. Built platforms that are based on not just Nielsen data at large but respondent level data. We work with a lot of third parties to build on our data sets and get pretty meaningful patterns. And what's interesting is you talked about you launched Handmaid's Tale, and you did it with Super Bowl spots. So there was an example this year where we used our analytics to look at our advertising on The Walking Dead and whether or not a Super Bowl spot would matter. It's the number one show on television, so does it need reach? Does it need frequency? When-- where is that event proximate to ours? And we very much used analytics in a way that again-- I don't know if you were generally surprised-- but 15 years ago, that wouldn't have been an analytics-based decision. [MUSIC PLAYING] 

Insights: Data Is the New King of TV and Streaming

Uncategorized

Mike Hopkins, of Hulu, and Charlie Collier, of AMC, explain.

Data Is the New King of TV and Streaming

Mike Hopkins, CEO of Hulu, and Charlie Collier, president of AMC and Sundance TV, explain.

what What king today? I mean, it's long been said that content is king and that that doesn't change. But today Is it Is that your social media following and your ability to connect one on one, or at least give the perception that you're connecting one on one with the fans? Is it your platform and the ownership of the platform? What? What is it? I think for us, you know, we've really enjoyed in The Handmaid's Tale is a perfect example of that is having the data or about your customer? That one. The one personal relationship that we have with our users gives us an ability to communicate with them in different ways. You know, not every subscriber of who is a handmade still watcher. They watch. They may watch the walking dead, which we have the lab the first season of, and they may watch the variety of coming with that exactly, you know, So we have 3500 series of TV, and so we have these different groups of people watching different things, and that knowledge and information allows us to really go out and communicate with them and unique ways, both on the platform and off for us. I think that's really critical. I think it's an advantage that we bring to the market. What, for example, have you found out about fans of Handmaid's tale that have helped you in any way to connect with them, to give them to distribute What? Theywant? Sure. Well, you know, you can look at exactly what they're watching. So we know that The Handmaid's Tale viewer correlates really well to another original that we have called Harlot. So we can really look at those customers. Really look at the unique attributes of them, and we can do look alike marketing to bring new people in on. And then that's a database that we're collecting overtime, and each and every year that goes by, you just get better and better at that on. So that's a pretty unique insights. And actually, you know, when I think about what Charlie has to do when he looks at Nielsen ratings, it doesn't really tell you what the viewers of walking dead are also watching on your platform or on the other platforms and think that kind of data really helps you in a variety of ways, not just for marketing back to new customers, but for what kinds of programming you should be making in the future. We very much jumped into it bill platforms that are based on not just Nielsen data writ large but respondent level data. We work with a lot of third parties to build on our data sets and get pretty meaningful patterns. And what's interesting is, you know, you you talked about your launch handmaid's Tale and you did it with Super Bowl spies. So there was an example this year where we used our analytics toe. Look at our advertising on the walking dead and whether or not a Super Bowl spot would matter is the number one show in television. So does it need reach? Doesn't need frequency when you know where. Where is that event. Approximate two hours and we very much used analytics in a way that again, uh, I don't know if you were generally surprised, but 15 years ago that wouldn't have been on analytics based

 Welcome to Fortune Tech Debate where we debate the issues of the day in two minutes. Today we're discussing Snapchat, whose next strategy is getting into original video programming. Lisa Marie, is this enough to save the company? Whose stock, by the way, is trading at near all time lows. Yeah. You know, I think it is. I think it's a really new and fresh idea. And it's a new way for its users to engage on the platform. It's going to be really exciting to see how it works. I totally disagree. I think this is going to be ruinous for Snapchat. You know, the company has totally mucked up its strategy over the past few months, starting with its redesign, you know, that Evan Spiegel, the CEO, is pushing. It was a total disaster. And, you know, look at some of the other stuff they've tried to do, releasing hardware, like spectacles where you can film your friends with goofy sunglasses. It's been an abject failure. And I think this is going to be the same thing. Yeah. Well, you know, that kind of just proves Snap is willing to try new things, which is really exciting. And you know, yeah, the redesign didn't work. So they started rolling it back a little bit. And you know, spectacles didn't take off. So they're moving on to something else. Isn't that what you want in a company? Innovation? Yeah, you definitely want innovation. But I mean, if you look at a company like Facebook's Instagram, Instagram has totally eaten Snapchat's lunch. You know, they moved in, copied Snapchat's feature. And now stories has more than doubled the daily active users that Snapchat does. And you know, that's something that Snapchat was-- that was it's like reason to be. That was its reason for existing, that kind of like short video clip thing. Now Snapchat's going to try and get into the game that Netflix and Hulu are playing in? You know, Netflix deploys $8 billion a year on original content. I really just don't see this working out. You know, it's interesting you mentioned Instagram. Since its founders just left, Facebook and Instagram aren't doing so great leadership wise. And you know, I don't know if Snap is really trying to be Instagram at this point. I think that they know their niche. They know that they're going after this gen z market. And they're doing what works for their audience. And I mean, in terms of Netflix, this isn't a Netflix thing. The videos, or episodes, they're going to be about five minutes long. It's vertical. Very different. They're trying their own thing. Well, if you're going to be an advertising business, you need scale. And I don't see them getting scale. Anyway, time is up. Come to fortune.com for more tech debate. 

Snapchat Originals Will Not Save the Company's Failing Stock

Finance

The social media platform can't compete with titans like Netflix or Hulu.

Welcome to Fortune Activate were we debate the issues of the day in two minutes. Today we're discussing Snapshot. Who's next strategy is getting into original video programming. We three. Is this enough to save the company Whose stock, by the way, is trading at near all time lows? Yeah, you know, I think it is. I think it's a really new and fresh idea, and it's a new way for two users to engage on the platform. It's going to be really exciting to see how it works. I totally disagree. I think this is gonna be ruinous for Snapchat. Uh, you know, the company has totally mucked up its strategy over the past few months, starting with its redesigned. You know that Evan Spiegel, the CEO, is pushing. It was a total disaster. Andi, you know, look at some of the other stuff they tried to do, releasing hardware like spectacles where you can film your friends with goofy sunglasses. It's been an abject failure, and I think this is gonna be the same thing. Yeah, well, you know, that kind of just proof snap is willing to try new things, which is really exciting. And, you know, yet the redesign didn't work, so they started rolling it back a little bit. And, you know, spectacles didn't take off. So they're moving out. There's something else. Isn't that what you want in a company? Innovation? Yeah, You definitely want innovation. But, I mean, if you look at a company like in Facebook's into Instagram Instagram has totally eaten Snapchats lunch. You know, they moved in copy Snapchats feature. And now stories has more than doubled the daily active users that Snapchat uh and you know, that's something that snapshot was that was It's like reason to be That was reason for existing, that kind of like short video clip thing. Now Snapchat's gonna try and get into the game that Netflix and who are playing in Netflix, please. $8 billion a year on original content. I really just don't see this working out. You know, it's interesting you mention Instagram founders just left. Facebook and Instagram aren't doing so great leadership wise, and, you know, I don't know if it snap is really trying to be instagram at this point. I think that they know their niche. They know that they're going after this Gen Z market and they're doing what works for their audience. And, I mean, in terms of Netflix, this isn't a Netflix thing. The videos Aaron episodes are going to be about five minutes long. It's a vertical, very different. They're trying their own thing. Well, if we're gonna be in advertising business, you need scale, and I don't see them getting anyway. Time is up. Come to fortune dot com for more attractive, mate.

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