Retail

    From Doritos to Pop-Tarts, Big Food’s $67 billion obsession is protein-packed everything: ‘It’s going to keep coming’

    From Doritos to Pop-Tarts, Big Food’s $67 billion obsession is protein-packed everything: ‘It’s going to keep coming’

    The new Pop-Tarts will cost $3.99, slightly more than their standard non-protein counterparts.

    By
    October 14, 2025

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