• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
RetailHome Depot

Home Depot blames its recent sales slump on a major funk in the housing market: ‘Our customers are homeowners’

By
Dave Smith
Dave Smith
Former Editor, U.S. News
Down Arrow Button Icon
By
Dave Smith
Dave Smith
Former Editor, U.S. News
Down Arrow Button Icon
November 20, 2025, 10:51 AM ET
A man walks outside of a Home Depot
A Home Depot store in Brampton, Ontario, on Nov. 6, 2025.Mike Campbell—NurPhoto/Getty Images

Home Depot is grappling with a deep funk in the housing market, which is “disproportionately impacting home improvement demand” as homeowners delay projects and wait out economic uncertainty, its CEO Ted Decker said during the company’s third-quarter earnings call Tuesday.​

The Atlanta-based retailer missed Wall Street expectations for the third consecutive quarter, posting net income of $3.6 billion, or $3.62 per share, compared with $3.65 billion, or $3.67 per share, a year earlier. While total revenue rose to $41.4 billion from $40.2 billion, the increase was largely attributable to approximately $900 million in sales from its recent acquisition of GMS Inc., a specialty building products distributor. Without that acquisition, total sales were essentially flat.​

Comparable sales, a key metric tracking performance at stores open at least a year, increased just 0.2% in the quarter, with U.S. comparable sales edging up only 0.1%. Customer transactions fell 1.4%, though the average purchase amount rose to $90.39 from $88.65 in the prior-year period.​

“While underlying demand in the business remained relatively stable sequentially, an expected increase in demand in the third quarter did not materialize,” Decker said. He explained that results missed expectations primarily owing to a lack of storms in the third quarter, which reduced demand for roofing materials, backup power generators, and plywood, as well as an anticipated increase in demand that never materialized. ​

Richard McPhail, Home Depot’s CFO, elaborated on the housing market’s role in the slowdown during the earnings call. “Our customers are homeowners. They are seeing home prices now decline in more markets than rising, and we know they have job concerns,” McPhail said. “This all comes together in the form of hesitation to take on larger financial commitments.”

​Housing stuck in a rut

The U.S. housing market is currently experiencing historic stagnation. About 28 out of every 1,000 homes changed hands between January and September, the lowest home turnover rate going back to at least the 1990s, according to an analysis by Redfin. Mortgage rates have remained stuck between 6% and 7% in recent years, leading fewer people to buy and sell their homes, yet the vast majority of the market is enjoying mortgage rates that are much lower, secured during the pandemic before the big inflation wave set in, starting in late 2021.

​Morgan Stanley Wealth Management surveyed the housing landscape in late October, with strategist Monica Guerra’s team finding that over 60% of homeowners have a mortgage rate below 4.5% and that the average mortgage rate is 4.1%. “To put this in context, for the last 40 years, the spread between the average effective and the prevailing mortgage rate has never been higher than 135 basis points.”

Home Depot executives described customers as caught in a “deferral mindset,” postponing major renovation projects while waiting for economic conditions to improve. While homeowners continue engaging in smaller cash-funded projects like painting and landscaping, they remain reluctant to take on debt for larger undertakings such as kitchen and bathroom remodels.​

In response to the weaker-than-expected performance, Home Depot revised its fiscal 2025 outlook downward. The company now anticipates adjusted earnings per share will decline approximately 5% from fiscal 2024’s $15.24, compared with its previous forecast of a 2% decline. The retailer maintained its sales growth forecast at approximately 3%, with GMS expected to contribute approximately $2 billion in incremental sales for the full year.​

Neil Saunders, managing director at GlobalData, said Home Depot’s quarter was hurt more by external factors rather than internal missteps. “The summer months were particularly challenging in this regard as consumers were actively making choices over how to spend their money, and home improvement took something of a back seat to experiences, travel, and personal indulgences,” Saunders said.​

Home Depot’s stock has fallen more than 8% over the past five days, and is down more than 13% year to date.

For this story, Fortune used generative AI to help with an initial draft. An editor verified the accuracy of the information before publishing.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
By Dave SmithFormer Editor, U.S. News

Dave Smith is a writer and editor who also has been published in Business Insider, Newsweek, ABC News, and USA Today.

See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Lists Calendar
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Lists Calendar
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Retail

Best Buy CEO Corie Barry is stepping down: How she went from architect of a comeback to cautionary tale
C-SuiteFortune 500
Best Buy CEO Corie Barry is stepping down: How she went from architect of a comeback to cautionary tale
By Phil WahbaApril 22, 2026
47 minutes ago
David’s Bridal exec has a warning for every CEO obsessed with AI’s return-on-investment
Retailinvestments
David’s Bridal exec has a warning for every CEO obsessed with AI’s return-on-investment
By Alex Vuocolo and Retail BrewApril 22, 2026
1 hour ago
A man helps a woman pick meat in the grocery store
EconomyFood and drink
Beef is becoming a luxury as prices stay at record highs. They likely won’t come down until 2028, says Farm Bureau
By Jacqueline MunisApril 22, 2026
2 hours ago
douches
RetailFood and drink
Meet the man who invents new potato varieties for your potato chips: 5 new variants in the last 15 years
By Dee-Ann Durbin, Mike Householder and The Associated PressApril 22, 2026
6 hours ago
Nike’s ‘Walkers Tolerated’ sign at the Boston Marathon was meant to fire up runners. Instead, it insulted them
RetailMarketing
Nike’s ‘Walkers Tolerated’ sign at the Boston Marathon was meant to fire up runners. Instead, it insulted them
By Phil WahbaApril 20, 2026
2 days ago
mississippi
RetailMississippi
Mississippi alcohol community roiled by liquor, wine delay from state warehouse failure
By Sophie Bates, Adrian Sainz and The Associated PressApril 18, 2026
4 days ago

Most Popular

The tables have turned: Florida and Texas are the biggest losers in the housing market as Ohio emerges a surprise winner
Real Estate
The tables have turned: Florida and Texas are the biggest losers in the housing market as Ohio emerges a surprise winner
By Sydney LakeApril 21, 2026
1 day ago
'Something sinister could be happening': FBI looks into dead or missing nuclear and space defense scientists tied to NASA, Blue Origin, and SpaceX
Politics
'Something sinister could be happening': FBI looks into dead or missing nuclear and space defense scientists tied to NASA, Blue Origin, and SpaceX
By Catherina GioinoApril 21, 2026
1 day ago
‘Something sinister’: What we know about the FBI probe into dead and missing scientists linked to space and military industries
Economy
‘Something sinister’: What we know about the FBI probe into dead and missing scientists linked to space and military industries
By Jim EdwardsApril 22, 2026
10 hours ago
John Ternus, the man stepping into Tim Cook and Steve Jobs' shoes, is a 25-year Apple veteran with zero LinkedIn posts
C-Suite
John Ternus, the man stepping into Tim Cook and Steve Jobs' shoes, is a 25-year Apple veteran with zero LinkedIn posts
By Kelvin Chan and The Associated PressApril 21, 2026
1 day ago
$166 billion in tariff refunds just became available, but small businesses may already be at a disadvantage
Law
$166 billion in tariff refunds just became available, but small businesses may already be at a disadvantage
By Sasha RogelbergApril 20, 2026
2 days ago
Jeff Bezos once gave Eva Longoria and the admiral behind Osama bin Laden's capture $100 million—but she says you don't need wealth to give back
Success
Jeff Bezos once gave Eva Longoria and the admiral behind Osama bin Laden's capture $100 million—but she says you don't need wealth to give back
By Orianna Rosa RoyleApril 21, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.