Endorsements

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Jacksonville Jaguars v New England Patriots
Leadership

Tom Brady just took back his Donald Trump endorsement

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September 29, 2015
Organic Free-Range Chickens, UK
Retail

Coming to a McDonald’s near you: cage-free Egg McMuffins

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September 10, 2015
Whitney Phelps' ING NYC Marathon Training Session
Commentary

The problems with Subway’s Jared Fogle and celebrity endorsements

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August 24, 2015
during game five of the Western Conference Finals of the 2015 NBA Playoffs at ORACLE Arena on May 27, 2015 in Oakland, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, user is consenting to the terms and conditions of Getty Images License Agreement.
Retail

Adidas is making bigger bet on endorsements, starting with Harden

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August 14, 2015
Jessica Alba is getting burned big time over Honest’s suncream
Retail

Jessica Alba is getting burned big time over Honest’s suncream

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August 3, 2015
during the final round of the 144th Open Championship at The Old Course on July 20, 2015 in St Andrews, Scotland.
Leadership

Without Woods and McIlroy, Nike still won the British Open branding war

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July 24, 2015
144th Open Championship - Day One
Retail

Under Armour’s British Open branding bonanza: Jordan Spieth

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July 17, 2015
SOCCER: JUN 16 FIFA Women's World Cup - Group D - Nigeria v USA
MPW

The real winner of the Women’s World Cup: Nike

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July 6, 2015
Liam Neeson Attends 'El Hormiguero' Tv Show
Arts & Entertainment

Liam Neeson has a very particular set of product-endorsing skills

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May 26, 2015
Justin Bieber And David Freese On "The Tonight Show With Jay Leno"
Luxury

Celebrity fragrances are stinking up the earnings of big perfume makers

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May 7, 2015
Sears and the Kardashians have broken up
Retail

Sears and the Kardashians have broken up

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May 6, 2015
6 celebrity endorsements that enraged consumers
Retail

6 celebrity endorsements that enraged consumers

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April 19, 2015
Darrelle Revis
Features

Darrelle Revis: Richard Sherman made NFL defenders more marketable

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February 18, 2015
9 celebrities making money off your liquor shelf
Retail

9 celebrities making money off your liquor shelf

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January 8, 2015
How an unknown fantasy sports app landed Tom Brady

How an unknown fantasy sports app landed Tom Brady

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December 5, 2014

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