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Jessica Alba is getting burned big time over Honest’s suncream

August 3, 2015, 11:46 AM UTC

Jessica Alba

Though Alba is known for her work on screen, she's spent this year behind the scenes at The Honest Company, the eco-friendly firm she co-founded with Healthy Child, Healthy World author Christopher Gavigan, LegalZoom.com, ShoeDazzle.com founder Brian Lee, and former PriceGrabber.com VP Sean Kane. Its mission of selling chemical-free diapers, wipes, cleaning products, and more has impressed: The Honest Company received $27 million in funding in March from investors like General Catalyst, Lightspeed Venture Partners, and Institutional Venture Partners. Alba seems to have found her passion with this company. "it was important to me to that The Honest Company have a cause component as part of its DNA, engage in environmentally sound practices, and actively communicate with our customer base to deliver the eco-friendly products they most desire all under one roof," she says. "We are a triple bottom line company, contributing to a better world and bigger mission extending beyond business."
Photograph by Theo Wargo — Getty Images

This article is published in partnership with Time.com. The original version can be found here.

By Alissa Greenberg @alissaleewrites

Eco-friendly Honest Company’s sunscreen may be “naturally derived,” “unscented” and “non-toxic,” according to the company’s website, but now some users on social media are claiming that it doesn’t work.

The sunscreen, promoted by sometime-movie-star Jessica Alba’s wildly successful baby product company as “providing the best broad spectrum protection for your family,” is getting bad reviews by users online, many of whom are posting painful-looking sunburn photos they say they took after using the product.

In a statement to the Today Show, the Honest Company stressed that the sunscreen is tested by an independent third party with positive results and that “the number of complaints received on our own website about our Sunscreen Lotion constitute less than one half of one percent of all units actually sold at Honest.com. We stand behind the safety and efficacy of this product.”

A country-wide investigation by NBC5 in Chicago found that the sunscreen’s formula was changed at some point, reducing to 9.3% non-nano zinc oxide from 20%. (The majority of zinc oxide sunscreens list their active ingredients at 18 to 25%). Still, the company says it added other components to make up for the difference in zinc.

“The Honest Company has been transparent about the amount of zinc since the new formula came out in early 2015 as seen on the website and the new formula’s packaging,” the company told Today.