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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
Meta's Hyperion data-center site in Northeastern Louisiana.
NewslettersBig Tech will spend nearly $700 billion on AI this year. No one knows where the buildout ends
By Sharon GoldmanApril 30, 2026
lithium battery facility
North AmericaChina dominates the world’s lithium supply. The U.S. just found 328 years’ worth in its own backyard
By Jake AngeloApril 30, 2026
Heavy smoke from the Highway 82 Fire in Georgia.
EnvironmentRecord heat, zero rain, millions of acres lost: Experts warn wildfires are now America’s problem to survive
By Tristan BoveApril 30, 2026
gm
North AmericaGM just boosted its U.S. manufacturing spend to $6 billion in one year—and it may be returning to the idea that made it great
By Nick LichtenbergApril 30, 2026
Simple App Review (2026): Expert Tested and Reviewed
HealthSimple App Review (2026): Expert Tested and Reviewed
By Emily PharesApril 30, 2026
hegseth
CommentaryAmerica shot its arsenal empty in 2 wars. Now it needs Beijing’s permission to reload
By Steve H. Hanke and Jeffrey WengApril 30, 2026
Two women look at the backs of two cleaning product packages.
RetailYour laundry bill is about to get more expensive—and Unilever says the Iran war is partly to blame
By Sasha RogelbergApril 30, 2026
Financial analyst working at a computer
Personal FinanceAI’s entry-level hiring nightmare is another gift to boomers’ retirement plans
By Catherina GioinoApril 30, 2026
More MPWPage 9 of 100
Eight people are gathered around a conference table with windows facing the city skyline
NewslettersHow ‘above average’ CFOs can double the value of their company in under six years
By Sheryl EstradaJuly 11, 2023
  • Rudy Giuliani coerced an off-the-book employee into sex and failed to pay her $2 million in wages, lawsuit says
    PoliticsRudy Giuliani coerced an off-the-book employee into sex and failed to pay her $2 million in wages, lawsuit says
    By Michael R. Sisak and The Associated PressMay 15, 2023
Artificial Intelligence technology and Chatbot Customer Service of Ai Concept
NewslettersEven if we’re in an A.I. ‘hype curve,’ big companies are still betting on the technology
By Sheryl EstradaJuly 6, 2023
Facing bigotry, Black mothers are more likely to reject doctors’ advice and seek health care information elsewhere
CommentaryFacing bigotry, Black mothers are more likely to reject doctors’ advice and seek health care information elsewhere
By Tayla MahmudJune 30, 2023
A Washington startup has built tiny homes for unhoused people in 100 communities. Now it’s going international
FeaturesA Washington startup has built tiny homes for unhoused people in 100 communities. Now it’s going international
By Kinsey CrowleyJune 30, 2023
AT&T’s CFO says using A.I. has saved ‘hundreds of millions of dollars’—and that was before ChatGPT
NewslettersAT&T’s CFO says using A.I. has saved ‘hundreds of millions of dollars’—and that was before ChatGPT
By Sheryl EstradaJune 29, 2023
‘It cannot continue:’ Women oilfield workers allege they had to endure pervasive sexual harassment, groping, and no bathrooms
MPW‘It cannot continue:’ Women oilfield workers allege they had to endure pervasive sexual harassment, groping, and no bathrooms
By David Wethe and BloombergJune 28, 2023
  • America has the highest maternal mortality rate among developed nations–and it’s on the rise. Here’s why we are facing a pregnancy health crisis
    CommentaryAmerica has the highest maternal mortality rate among developed nations–and it’s on the rise. Here’s why we are facing a pregnancy health crisis
    By Asima AhmadMay 14, 2023
President Biden addresses a campaign rally
FeaturesPresident Biden’s new executive order could help American women get better birth control
By Maria AspanJune 27, 2023
Headshot of Ravi Thanawala
NewslettersTrading sneakers for pizza? Ravi Thanawala joining Papa John’s from Nike shows how CFOs can add value regardless of industry
By Sheryl EstradaJune 27, 2023
U.S. maternal deaths have nearly doubled in just three years–and no one seems to care
CommentaryU.S. maternal deaths have nearly doubled in just three years–and no one seems to care
By Alison Greenberg, Raye Parris, Grace Wickerson and Andrea PalmerJune 23, 2023
The ‘S’ in ESG could change the world. We just don’t know how to measure it
CommentaryThe ‘S’ in ESG could change the world. We just don’t know how to measure it
By Daryl CollinsJune 23, 2023
GLAAD CEO Sarah Kate Ellis believes Anheuser-Busch should not have backed down to "extremist bullies".
RetailBud Light only has itself to blame for sales plunge after caving to ‘extremist bullies,’ argues main LGBTQ advocacy group GLAAD 
By Christiaan HetznerJune 22, 2023
  • Flexible work is feminist–and women won’t return to a system that hasn’t served them well to spare the feelings of powerful men
    CommentaryFlexible work is feminist–and women won’t return to a system that hasn’t served them well to spare the feelings of powerful men
    By Erin GrauMay 14, 2023
Candidate giving resume to recruiter at desk in workplace
NewslettersThousands of Gen Zers think finance offers the best career prospects. But most say they’ll only stay at their first job 1 or 2 years
By Sheryl EstradaJune 21, 2023
A year after Roe v. Wade was overturned, an unworkable patchwork of state laws leaves corporate America more vulnerable to government overreach
CommentaryA year after Roe v. Wade was overturned, an unworkable patchwork of state laws leaves corporate America more vulnerable to government overreach
By Jen StarkJune 20, 2023
Only 1 in 3 African women have access to the internet–compared with half of men. The cost to the continent’s economy could be in the billions
CommentaryOnly 1 in 3 African women have access to the internet–compared with half of men. The cost to the continent’s economy could be in the billions
By Michelle A. WilliamsJune 19, 2023
Disney’s CFO is stepping down after 8 years in the role and will take a family medical leave of absence
LeadershipDisney’s CFO is stepping down after 8 years in the role and will take a family medical leave of absence
By Christopher Palmeri and BloombergJune 15, 2023
Cash dollars and stock market indicators
NewslettersWhat CFOs need to know about the latest inflation and wage growth data
By Sheryl EstradaJune 14, 2023
Adult Hispanic woman CEO executive businesswoman business person in conference meeting room in contemporary modern office daylight sunset dusk talking planning thinking strategy well dressed suit diversity multi-ethnic problems solutions unity cityscape downtown urban new beginnings breaking new ground decisions choices the way forward contemplation vision focus choices decisions solitude quiet alone
NewslettersMore big companies are searching for a CFO to eventually become CEO
By Sheryl EstradaJune 13, 2023
The CEO of one of Medicaid and Medicare’s biggest insurers is bullish on A.I., and thinks it could bring down costs
FeaturesThe CEO of one of Medicaid and Medicare’s biggest insurers is bullish on A.I., and thinks it could bring down costs
By Erika FryJune 9, 2023
Hand using laptop with shows a warning screen of new email
NewslettersHackers are targeting C-suite executives through their personal email
By Sheryl EstradaJune 8, 2023
Women CEOs run 10.4% of Fortune 500 companies. A quarter of the 52 leaders became CEO in the last year
FeaturesWomen CEOs run 10.4% of Fortune 500 companies. A quarter of the 52 leaders became CEO in the last year
By Emma HinchliffeJune 5, 2023
Woman hand show phone with voice chat bot hologram, business network icons. Artificial intelligence, worldwide and binary. Concept of helpdesk
NewslettersIs your chatbot hallucinating? A ‘bot debate’ could produce better A.I. answers, according to new research
By Sheryl EstradaMay 31, 2023
Bumble CFO Anu Subramanian.
NewslettersHow dating and relationship app Bumble grew revenue by 26% and added 98,000 paying users in the first quarter, according to its CFO
By Sheryl EstradaMay 23, 2023
A group of three young women and two men of different ethnicities are in a business meeting in a modern day office. A bald man is talking to the group while there are laptops and documents on the table.
NewslettersMen are more likely than women to be rewarded for supporting coworkers, research finds
By Sheryl EstradaMay 22, 2023
Cathie Wood and Alyson Shontell
ConferencesThe A.I. future according to Cathie Wood: full interview
By Alyson Shontell and Jane ThierMay 20, 2023
Nicola Mendelsohn
ConferencesA Meta exec says she once turned down CEO jobs because she was taking a pay cut to work a 4-day workweek so she could help raise her children
By Jane ThierMay 18, 2023
Cathie Wood says Elon Musk won’t be fuming about ChatGPT for long: ‘Tesla is the biggest AI play out there’
ConferencesCathie Wood says Elon Musk won’t be fuming about ChatGPT for long: ‘Tesla is the biggest AI play out there’
By Jane ThierMay 17, 2023
Former IBM CEO Ginni Rometty says she’s a better leader because of her mom and grandma: ‘Watching them get better jobs to get us off food stamps taught me hard work’
ConferencesFormer IBM CEO Ginni Rometty says she’s a better leader because of her mom and grandma: ‘Watching them get better jobs to get us off food stamps taught me hard work’
By Jane ThierMay 17, 2023
Nakia McKenzie
ConferencesAARP is recruiting Gen Z in an unconventional way—with a pension: We tell them it’s ‘free money’
By Jane ThierMay 17, 2023
How being a professional climber (and amateur mother) taught me that we’re doing conservation wrong
CommentaryHow being a professional climber (and amateur mother) taught me that we’re doing conservation wrong
By Majka BurhardtMay 17, 2023
A femtech company found itself in the middle of the Ukraine invasion. Here’s how sticking by their employees massively paid off–and helped advance science
CommentaryA femtech company found itself in the middle of the Ukraine invasion. Here’s how sticking by their employees massively paid off–and helped advance science
By Ann RobertsMay 16, 2023
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Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regretsplaceholder alt text
By Preston ForeApril 27, 2026
Banking
‘They left me no choice’: Powell isn’t going anywhere—blocking Trump from another Fed appointeeplaceholder alt text
By Eva RoytburgApril 29, 2026
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Jamie Dimon gets candid about national debt: ‘There will be a bond crisis, and then we’ll have to deal with it’placeholder alt text
By Eleanor PringleApril 29, 2026
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