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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
Tim Cook reveals the advice he gave Apple’s next CEO: The most important decision he’ll make is ‘where he spends his time’
Big TechTim Cook reveals the advice he gave Apple’s next CEO: The most important decision he’ll make is ‘where he spends his time’
By Alexei OreskovicApril 30, 2026
Meta’s threat to quit New Mexico ‘is showing the world how little it cares about child safety,’ AG says
LawMeta’s threat to quit New Mexico ‘is showing the world how little it cares about child safety,’ AG says
By Catherina GioinoApril 30, 2026
Moreno gestures with his hand
PoliticsA ‘no-brainer’: Senate unanimously bans members and staff from using prediction markets
By Mary Clare Jalonick and The Associated PressApril 30, 2026
Kevin Warsh, nominee for chairman of the Federal Reserve.
BankingFormer Fed economist raises alarm on Warsh after historically partisan vote: ‘this is not normal is going to be a theme’
By Eva RoytburgApril 30, 2026
Landry speaks a podium wearing a white cowboy hat.
PoliticsTwo days before early voting starts, Louisiana suspends its congressional primaries after SCOTUS knocks majority-minority districts
By Sara Cline, Jack Brook, David A. Lieb and The Associated PressApril 30, 2026
A banner depicting portraits of Iran's late Supreme Leader Ayatollah Ali Khamenei and Ayatollah Mojtaba Khamenei
PoliticsIranian supreme leader says the only place Americans belong in the Gulf is ‘at the bottom of its waters’
By Jon Gambrell, Aamer Madhani and The Associated PressApril 30, 2026
Mike Johnson speaks at a podium.
PoliticsAfter warnings that funding could ‘run out’ for TSA workers, House approves bill to fund DHS, leaves out ICE
By Lisa Mascaro and The Associated PressApril 30, 2026
Wind energy CEO says company ‘must adapt’ as Trump offers $2 billion to kill offshore wind projects
EnergyWind energy CEO says company ‘must adapt’ as Trump offers $2 billion to kill offshore wind projects
By Marco Quiroz-GutierrezApril 30, 2026
More MPWPage 10 of 100
Rudy Giuliani coerced an off-the-book employee into sex and failed to pay her $2 million in wages, lawsuit says
PoliticsRudy Giuliani coerced an off-the-book employee into sex and failed to pay her $2 million in wages, lawsuit says
By Michael R. Sisak and The Associated PressMay 15, 2023
  • Wyoming Rep. Liz Cheney speaks at Fortune's Most Powerful Women summit
    NewslettersCorporate leaders have a ‘real responsibility’ to protect democracy, says Liz Cheney
    By Paige McGlauflinOctober 12, 2022
America has the highest maternal mortality rate among developed nations–and it’s on the rise. Here’s why we are facing a pregnancy health crisis
CommentaryAmerica has the highest maternal mortality rate among developed nations–and it’s on the rise. Here’s why we are facing a pregnancy health crisis
By Asima AhmadMay 14, 2023
Flexible work is feminist–and women won’t return to a system that hasn’t served them well to spare the feelings of powerful men
CommentaryFlexible work is feminist–and women won’t return to a system that hasn’t served them well to spare the feelings of powerful men
By Erin GrauMay 14, 2023
The real cost of the ‘supermom’ myth. Here’s the toll motherhood takes on your mental health
CommentaryThe real cost of the ‘supermom’ myth. Here’s the toll motherhood takes on your mental health
By Cara McNulty and Joanne ArmstrongMay 12, 2023
A CEO posted a picture of herself breastfeeding during a video meeting and went viral. Here are the responses she got–and what they tell us about remote work and misogyny
CommentaryA CEO posted a picture of herself breastfeeding during a video meeting and went viral. Here are the responses she got–and what they tell us about remote work and misogyny
By Lisa ConnMay 12, 2023
Neurodivergence is a career maker for men like Elon Musk and Kanye West. Women aren’t afforded the same privilege
LeadershipNeurodivergence is a career maker for men like Elon Musk and Kanye West. Women aren’t afforded the same privilege
By Paige McGlauflinMay 12, 2023
  • 5 top CFOs on what it takes to become a strategic leader
    Conferences5 top CFOs on what it takes to become a strategic leader
    By Paolo ConfinoOctober 11, 2022
NFL is being investigated by two states ‘for creating an extremely hostile and detrimental workplace environment’
MPWNFL is being investigated by two states ‘for creating an extremely hostile and detrimental workplace environment’
By The Associated PressMay 4, 2023
Exclusive: A rare #MeToo lawsuit in finance was set to expose Wall Street’s sexist culture. It just settled out of court
FeaturesExclusive: A rare #MeToo lawsuit in finance was set to expose Wall Street’s sexist culture. It just settled out of court
By Maria AspanMay 2, 2023
23andMe CEO: ‘The human genome revealed its secrets 20 years ago. It’s time to fulfill its promise of personalized health care’
Commentary23andMe CEO: ‘The human genome revealed its secrets 20 years ago. It’s time to fulfill its promise of personalized health care’
By Anne WojcickiApril 25, 2023
How a house fire eased my fears about being a working mother
CommentaryHow a house fire eased my fears about being a working mother
By Alyson WatsonApril 24, 2023
Giving diversity a true seat at the boardroom table
CommentaryGiving diversity a true seat at the boardroom table
By Debra McCormackApril 19, 2023
  • Wyoming Rep. Liz Cheney remotely joins the Fortune Most Powerful Women Summit
    ConferencesLiz Cheney: Corporate America ‘has a real responsibility’ not to support election deniers
    By Alicia AdamczykOctober 11, 2022
To understand why America’s lead in tech and innovation is eroding, look at China’s investment in women inventors
CommentaryTo understand why America’s lead in tech and innovation is eroding, look at China’s investment in women inventors
By Holly FechnerApril 18, 2023
Saundra Pelletier, CEO of Evofem Biosciences.
MagazineBirth control fail: Why American women can’t have better contraceptives in 2023
By Maria AspanApril 5, 2023
DEI’s critics are missing the point. The real story is how companies have been quietly backsliding on diversity and gender equity
CommentaryDEI’s critics are missing the point. The real story is how companies have been quietly backsliding on diversity and gender equity
By Pattie Sellers and Nina EastonMarch 21, 2023
Diversity is not hurting the financial sector. Inclusive organizations are getting their money’s worth–and disproving DEI’s expendability narrative
CommentaryDiversity is not hurting the financial sector. Inclusive organizations are getting their money’s worth–and disproving DEI’s expendability narrative
By Trier BryantMarch 17, 2023
My colleague wears his mistakes as a badge of honor. Here’s why he’s right–and what it tells us about the unrealistic expectations society sets for women
CommentaryMy colleague wears his mistakes as a badge of honor. Here’s why he’s right–and what it tells us about the unrealistic expectations society sets for women
By Alyssa JaffeeMarch 8, 2023
Gender equality won’t be achieved for another 300 years at the current pace of progress, UN secretary-general says
MPWGender equality won’t be achieved for another 300 years at the current pace of progress, UN secretary-general says
By Edith M. Lederer and The Associated PressMarch 6, 2023
Spain set to pass law requiring 40% of company boards to be women
LeadershipSpain set to pass law requiring 40% of company boards to be women
By Rodrigo Orihuela and BloombergMarch 6, 2023
Up to 1 in 4 pregnancies end in miscarriage. Here’s why many American women can no longer receive the vital care that I needed after mine
CommentaryUp to 1 in 4 pregnancies end in miscarriage. Here’s why many American women can no longer receive the vital care that I needed after mine
By Asima AhmadFebruary 6, 2023
These 5 gender equity events impacted the U.S. economy in 2022. Addressing them in 2023 could unlock a $3.1 trillion opportunity
CommentaryThese 5 gender equity events impacted the U.S. economy in 2022. Addressing them in 2023 could unlock a $3.1 trillion opportunity
By Katica RoyJanuary 4, 2023
MacKenzie Scott
FeaturesMacKenzie Scott, after $14 billion in giving, says she’ll start allowing nonprofits to apply for her money
By Maria AspanDecember 15, 2022
Gen Z’s voting habits are all the proof companies need to act on societal issues
CommentaryGen Z’s voting habits are all the proof companies need to act on societal issues
By Amanda Edelman and Andrea HagelgansDecember 7, 2022
I was elected to become the first woman to lead Dartmouth in over 250 years–and I still doubt myself. Here’s why that’s a good thing
CommentaryI was elected to become the first woman to lead Dartmouth in over 250 years–and I still doubt myself. Here’s why that’s a good thing
By Sian BeilockNovember 30, 2022
Young people at a table working together
MPWWant solutions that last? Invite Gen Z to the table
By Caryl SternNovember 28, 2022
I will not be docile on the topic of reproductive autonomy–and neither should you
CommentaryI will not be docile on the topic of reproductive autonomy–and neither should you
By Carrie SiuButtNovember 3, 2022
Two women who are suing Wall Street banks over sexual harassment
FeaturesWall Street could finally be forced to change its sexist culture as two long-simmering lawsuits head to trial
By Maria AspanOctober 21, 2022
An office of The Wing
NewslettersWhy the Wing, a once buzzy women’s coworking startup, shut down
By Paige McGlauflin and Emma HinchliffeOctober 14, 2022
‘We need to be on the 700th Black woman starting a unicorn company’ instead of just a few, says the founder of Incredible Health
Conferences‘We need to be on the 700th Black woman starting a unicorn company’ instead of just a few, says the founder of Incredible Health
By Sheryl EstradaOctober 13, 2022
How the Dallas Mavericks CEO fixed a toxic culture ‘for the sisterhood’ after a 2018 report uncovered rampant misconduct
ConferencesHow the Dallas Mavericks CEO fixed a toxic culture ‘for the sisterhood’ after a 2018 report uncovered rampant misconduct
By Paolo ConfinoOctober 12, 2022
Transformation executives have had to overhaul their companies since the pandemic. The one thing they can’t do without: Employees
ConferencesTransformation executives have had to overhaul their companies since the pandemic. The one thing they can’t do without: Employees
By Paolo ConfinoOctober 12, 2022
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Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regretsplaceholder alt text
By Preston ForeApril 27, 2026
Big Tech
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?placeholder alt text
By Alexei OreskovicApril 29, 2026
AI
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workersplaceholder alt text
By Sasha RogelbergApril 28, 2026
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