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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
Meta’s threat to quit New Mexico ‘is showing the world how little it cares about child safety,’ AG says
LawMeta’s threat to quit New Mexico ‘is showing the world how little it cares about child safety,’ AG says
By Catherina GioinoApril 30, 2026
Moreno gestures with his hand
PoliticsA ‘no-brainer’: Senate unanimously bans members and staff from using prediction markets
By Mary Clare Jalonick and The Associated PressApril 30, 2026
Kevin Warsh, nominee for chairman of the Federal Reserve.
BankingFormer Fed economist raises alarm on Warsh after historically partisan vote: ‘this is not normal is going to be a theme’
By Eva RoytburgApril 30, 2026
Landry speaks a podium wearing a white cowboy hat.
PoliticsTwo days before early voting starts, Louisiana suspends its congressional primaries after SCOTUS knocks majority-minority districts
By Sara Cline, Jack Brook, David A. Lieb and The Associated PressApril 30, 2026
A banner depicting portraits of Iran's late Supreme Leader Ayatollah Ali Khamenei and Ayatollah Mojtaba Khamenei
PoliticsIranian supreme leader says the only place Americans belong in the Gulf is ‘at the bottom of its waters’
By Jon Gambrell, Aamer Madhani and The Associated PressApril 30, 2026
Mike Johnson speaks at a podium.
PoliticsAfter warnings that funding could ‘run out’ for TSA workers, House approves bill to fund DHS, leaves out ICE
By Lisa Mascaro and The Associated PressApril 30, 2026
Wind energy CEO says company ‘must adapt’ as Trump offers $2 billion to kill offshore wind projects
EnergyWind energy CEO says company ‘must adapt’ as Trump offers $2 billion to kill offshore wind projects
By Marco Quiroz-GutierrezApril 30, 2026
Meta's Hyperion data-center site in Northeastern Louisiana.
NewslettersBig Tech will spend nearly $700 billion on AI this year. No one knows where the buildout ends
By Sharon GoldmanApril 30, 2026
More MPWPage 12 of 100
Businesswoman examining documents
CommentaryMenopause shouldn’t be an invisible tax on women in the workplace
By Kate RyderAugust 16, 2022
  • Renee Montgomery-WNBA
    MPWSports betting startup Gaming Society just raised funding in a bid to get more women to bet—on women
    By Michal Lev-RamApril 6, 2022
Instacart CEO: The soft skill of relationship-building is essential for a strong future
LeadershipInstacart CEO: The soft skill of relationship-building is essential for a strong future
By Fortune EditorsAugust 11, 2022
The Nasdaq sign in Times Square, New York
CommentaryNasdaq’s new rule on board diversity is a good first step, not a gold standard
By Aracely MuñozAugust 8, 2022
Sheryl Sandberg at a Miami event in 2018.
FeaturesSheryl Sandberg is officially done as Meta COO. What really changed for top-ranking women during her tenure?
By Maria AspanAugust 8, 2022
A school superintendent where I live said Asian Americans get good grades because they’re wealthy. She has no idea what my family went through
CommentaryA school superintendent where I live said Asian Americans get good grades because they’re wealthy. She has no idea what my family went through
By Rosie HoaAugust 5, 2022
Woman in a store reaching for a product on the top shelf.
CommentaryThe recession is already here—if you’re a woman
By Katica RoyAugust 4, 2022
  • MacKenzie Scott, Elon Musk, and Mark Zuckerberg all use these popular—and controversial—accounts to give away their billions
    FinanceMacKenzie Scott, Elon Musk, and Mark Zuckerberg all use these popular—and controversial—accounts to give away their billions
    By Maria AspanApril 6, 2022
With Roe v. Wade out, we need male contraception more than ever
CommentaryWith Roe v. Wade out, we need male contraception more than ever
By Akash BakshiJuly 29, 2022
Doctors must get political to get the politics out of medicine
CommentaryDoctors must get political to get the politics out of medicine
By Kathryn BrandtJuly 20, 2022
A portrait of Anita Hill, chair of the Hollywood Commission
CommentaryAnita Hill: Business leaders must commit fully to diversity ‘for the sake of their own longevity’
By Anita Hill and Julia BelanovaJuly 14, 2022
Woman of color speaking with another woman at a desk in office.
LeadershipHow women can negotiate a better severance package as recession-driven layoffs climb
By Paige McGlauflinJuly 13, 2022
Gap CEO Sonia Syngal steps down amid struggling sales
LeadershipGap CEO Sonia Syngal steps down amid struggling sales
By Paige McGlauflinJuly 11, 2022
  • SpaceX president Gwynne Shotwell, Gwyneth Paltrow back menopause telehealth startup Evernow’s $28.5 million funding round
    NewslettersSpaceX president Gwynne Shotwell, Gwyneth Paltrow back menopause telehealth startup Evernow’s $28.5 million funding round
    By Emma HinchliffeApril 6, 2022
Our gun background check system is broken. Here’s why
CommentaryOur gun background check system is broken. Here’s why
By Kathryn KosmidesJuly 11, 2022
As rights come under attack, philanthropists of color are showing the way
CommentaryAs rights come under attack, philanthropists of color are showing the way
By Swatee Deepak and Tynesha McHarrisJuly 7, 2022
Protesters hold placards supporting abortion rights.
CommentaryThe fall of Roe v. Wade will create problems for families that corporate cash can’t solve
By Sarah Stewart Holland and Beth SilversJuly 4, 2022
Supreme Court justice Ketanji Brown Jackson
PoliticsKetanji Brown Jackson is sworn in as the first Black woman on Supreme Court
By Mark Sherman and The Associated PressJune 30, 2022
An abortion rights protest outside the U.S. Supreme Court building.
CommentaryA list of companies supporting abortion rights after the Roe v. Wade ruling shows which firms are stepping up, and why
By Jeffrey Sonnenfeld, Steven Tian and Georgia HirstyJune 30, 2022
We are failing America’s working moms
CommentaryWe are failing America’s working moms
By Whitney CasaresJune 30, 2022
The business case for abortion care policies
CommentaryThe business case for abortion care policies
By Allyson KapinJune 27, 2022
Melinda French Gates smiles at gala
MPWMelinda French Gates: Supreme Court’s overturn of Roe v. Wade is ‘America taking a big step backward’
By Alicia AdamczykJune 24, 2022
Overturning Roe v. Wade is more than just an assault on reproductive rights
CommentaryOverturning Roe v. Wade is more than just an assault on reproductive rights
By Carrie SiuButtJune 22, 2022
Women’s rate of internet use was growing—until COVID hit. Now, a top telecom has ideas for how to close the remaining gender gap
EuropeWomen’s rate of internet use was growing—until COVID hit. Now, a top telecom has ideas for how to close the remaining gender gap
By Bernhard WarnerJune 21, 2022
Abigail Disney silhouetted on a blue background.
FeaturesAbigail Disney wants to fix a ‘troubling’ disconnect and tie CEO pay more closely to workers’ wages
By Maria AspanJune 15, 2022
No more ‘abrasive,’ ‘opinionated,’ or ‘nice’: Why managers need to stop giving women and people of color feedback on their personality
CommentaryNo more ‘abrasive,’ ‘opinionated,’ or ‘nice’: Why managers need to stop giving women and people of color feedback on their personality
By Kieran Snyder and Aileen LeeJune 15, 2022
Patient sitting on hospital bed waiting.
CommentaryIn a world built for men, we don’t know much about women’s bodies
By Priyanka Jain and Laine BruzekJune 10, 2022
Alexis McGill Johnson, President of Planned Parenthood photographed at her home in New York, NY.
MagazineThe head of Planned Parenthood has advice for CEOs who are navigating the Roe v. Wade decision
By Emma HinchliffeMay 26, 2022
MacKenzie Scott
MPWMacKenzie Scott donates $123 million to Big Brothers Big Sisters
By Maria Di Mento and The Associated PressMay 24, 2022
Tinder’s CEO met her husband on the app. Now she’s trying to fix the problems that drive women off the platform
FeaturesTinder’s CEO met her husband on the app. Now she’s trying to fix the problems that drive women off the platform
By Emma HinchliffeMay 18, 2022
Portrait of Ty Haney.
NewslettersOutdoor Voices’ strength was its community. Founder Ty Haney thinks she can replicate that success through Web3
By Emma Hinchliffe and Nimah QuadriApril 12, 2022
Ketanji Brown Jackson
PoliticsKetanji Brown Jackson becomes the first Black woman to be confirmed to the Supreme Court
By Mary Clare Jalonick, Mark Sherman and The Associated PressApril 7, 2022
Bobbie Founder Sarah Hardy poses on a blue blackground.
NewslettersShe wrote Airbnb’s first paid leave policy. Now this founder gets to launch her own
By Emma Hinchliffe and Paige McGlauflinApril 7, 2022
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Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regretsplaceholder alt text
By Preston ForeApril 27, 2026
Big Tech
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?placeholder alt text
By Alexei OreskovicApril 29, 2026
Banking
‘They left me no choice’: Powell isn’t going anywhere—blocking Trump from another Fed appointeeplaceholder alt text
By Eva RoytburgApril 29, 2026
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