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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
Moreno gestures with his hand
PoliticsA ‘no-brainer’: Senate unanimously bans members and staff from using prediction markets
By Mary Clare Jalonick and The Associated PressApril 30, 2026
Kevin Warsh, nominee for chairman of the Federal Reserve.
BankingFormer Fed economist raises alarm on Warsh after historically partisan vote: ‘this is not normal is going to be a theme’
By Eva RoytburgApril 30, 2026
Landry speaks a podium wearing a white cowboy hat.
PoliticsTwo days before early voting starts, Louisiana suspends its congressional primaries after SCOTUS knocks majority-minority districts
By Sara Cline, Jack Brook, David A. Lieb and The Associated PressApril 30, 2026
A banner depicting portraits of Iran's late Supreme Leader Ayatollah Ali Khamenei and Ayatollah Mojtaba Khamenei
PoliticsIranian supreme leader says the only place Americans belong in the Gulf is ‘at the bottom of its waters’
By Jon Gambrell, Aamer Madhani and The Associated PressApril 30, 2026
Mike Johnson speaks at a podium.
PoliticsAfter warnings that funding could ‘run out’ for TSA workers, House approves bill to fund DHS, leaves out ICE
By Lisa Mascaro and The Associated PressApril 30, 2026
Wind energy CEO says company ‘must adapt’ as Trump offers $2 billion to kill offshore wind projects
EnergyWind energy CEO says company ‘must adapt’ as Trump offers $2 billion to kill offshore wind projects
By Marco Quiroz-GutierrezApril 30, 2026
Meta's Hyperion data-center site in Northeastern Louisiana.
NewslettersBig Tech will spend nearly $700 billion on AI this year. No one knows where the buildout ends
By Sharon GoldmanApril 30, 2026
Lithium battery facility
North AmericaChina dominates the world’s lithium supply. The U.S. just found 328 years’ worth in its own backyard
By Jake AngeloApril 30, 2026
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Wyoming Rep. Liz Cheney speaks at Fortune's Most Powerful Women summit
NewslettersCorporate leaders have a ‘real responsibility’ to protect democracy, says Liz Cheney
By Paige McGlauflinOctober 12, 2022
  • Businesswoman examining documents
    CommentaryMenopause shouldn’t be an invisible tax on women in the workplace
    By Kate RyderAugust 16, 2022
5 top CFOs on what it takes to become a strategic leader
Conferences5 top CFOs on what it takes to become a strategic leader
By Paolo ConfinoOctober 11, 2022
Wyoming Rep. Liz Cheney remotely joins the Fortune Most Powerful Women Summit
ConferencesLiz Cheney: Corporate America ‘has a real responsibility’ not to support election deniers
By Alicia AdamczykOctober 11, 2022
AMD CEO Lisa Su on stage in a gray suit, white undershirt, with hands up as she talks.
Conferences‘It’s like running a different company every two years’: AMD CEO Lisa Su on the chipmaker’s stunning ups and downs
By Kylie RobisonOctober 11, 2022
Esther Perel
ConferencesWhy Esther Perel says ‘relational intelligence’ is now part of the bottom line
By Amber BurtonOctober 11, 2022
TIAA CEO Thasunda Brown Duckett’s father missed out on years of retirement savings. She wants to make sure yours doesn’t
ConferencesTIAA CEO Thasunda Brown Duckett’s father missed out on years of retirement savings. She wants to make sure yours doesn’t
By Paolo ConfinoOctober 11, 2022
  • Instacart CEO: The soft skill of relationship-building is essential for a strong future
    LeadershipInstacart CEO: The soft skill of relationship-building is essential for a strong future
    By Fortune EditorsAugust 11, 2022
‘I’m charting uncharted waters,’ Melinda French Gates says of her working relationship with Bill Gates
Conferences‘I’m charting uncharted waters,’ Melinda French Gates says of her working relationship with Bill Gates
By Megan LeonhardtOctober 11, 2022
Melinda French Gates
ConferencesMelinda French Gates is getting political: ‘We have to make sure women have their full power in society’
By Megan LeonhardtOctober 11, 2022
Julia Boorstin, author of the book 'When Women Lead'
CommentaryIt’s time for CEOs to stop acting self-confident and embrace uncertainty. Many female leaders are already doing that
By Julia BoorstinOctober 11, 2022
An office of The Wing
LeadershipThe rise and fall of the Wing: How a popular women’s co-working startup failed despite billionaire backers, a $365 million valuation, and a 35,000-person waiting list
By Paige McGlauflinOctober 7, 2022
filmmaker dream Hampton
MagazineWhy dream hampton, whose documentary helped lead to R. Kelly’s conviction, worries the #MeToo movement is in ‘the backlash phase’
By Maria AspanOctober 6, 2022
  • The Nasdaq sign in Times Square, New York
    CommentaryNasdaq’s new rule on board diversity is a good first step, not a gold standard
    By Aracely MuñozAugust 8, 2022
Ellen Pao
MagazineEllen Pao paved the way for a #MeToo reckoning in Silicon Valley. Now she’s calling out tech’s ’embarrassing’ lack of accountability 
By Maria AspanOctober 6, 2022
The 15 Most Powerful Women in Startups
MagazineThe 15 Most Powerful Women in Startups
By Emma Hinchliffe and Paolo ConfinoOctober 6, 2022
Inditex employees perform a fitting session with a model.
MagazineFast-fashion giant Zara faces a huge challenge in the climate crisis. Can its heiress-turned-leader make the brand fast, cheap, and green?
By Vivienne WaltOctober 6, 2022
Keep your eye on these 9 powerful women in business in the years ahead
MagazineKeep your eye on these 9 powerful women in business in the years ahead
By Fortune EditorsOctober 5, 2022
The women behind #MeToo, 5 years later: Tarana Burke, Ellen Pao, and Gretchen Carlson on what has and hasn’t changed
MagazineThe women behind #MeToo, 5 years later: Tarana Burke, Ellen Pao, and Gretchen Carlson on what has and hasn’t changed
By Maria Aspan, Erika Fry, Emma Hinchliffe and Beth KowittOctober 5, 2022
Hands holding soil with symbols of ESG surrounding it
ConferencesHow to get your employees to care about ESG goals
By Kristine GillOctober 4, 2022
Meet Fortune’s 2022 Most Powerful Women in Business
NewslettersMeet Fortune’s 2022 Most Powerful Women in Business
By Paige McGlauflin and Beth KowittOctober 4, 2022
35-year-old Canva founder Melanie Perkins got rejected by 100 VCs. Now her $26 billion design startup is ready to take on Microsoft and Google
Magazine35-year-old Canva founder Melanie Perkins got rejected by 100 VCs. Now her $26 billion design startup is ready to take on Microsoft and Google
By Emma HinchliffeOctober 4, 2022
Fortune's October/November 2022 cover with Canva CEO Melanie Perkins.
MagazineFortune’s 25th Most Powerful Women’s list is a reminder of how much progress we’ve made—and how much farther there is to go
By Alyson ShontellOctober 4, 2022
Ellevest cofounder and CEO Sallie Krawcheck
CommentarySallie Krawcheck: ‘Women are in worse financial shape today than they were in the depths of the pandemic’
By Sallie KrawcheckOctober 3, 2022
Melinda French Gates is investing $1 billion of her own money for women in the United States. Here’s an inside look at her game plan
MagazineMelinda French Gates is investing $1 billion of her own money for women in the United States. Here’s an inside look at her game plan
By Michal Lev-RamOctober 3, 2022
Spanx promotes president and chief financial officer Kim Jones to CEO
NewslettersSpanx promotes president and chief financial officer Kim Jones to CEO
By Paige McGlauflin and Emma HinchliffeSeptember 30, 2022
A Hilton employee
Leadership4 ways to create workplaces women won’t want to leave
By Roula Amire and Great Place To WorkSeptember 27, 2022
Chief diversity officers on the key to leveling the corporate playing field
ConferencesChief diversity officers on the key to leveling the corporate playing field
By Kristine GillSeptember 16, 2022
Jeff Lawson, CEO of Twilio, is standing in front of a blue and purple screen with black glasses, blue button up underneath a black pullover.
TechTwilio promises ‘anti-racist’ layoffs as CEO says 11% job cuts won’t hit workers from ‘marginalized communities’ more than others
By Kylie RobisonSeptember 14, 2022
Cardi B arrives to The 2022 Met Gala
MPWCardi B donates $100,000 to her Bronx middle school after voicing outrage over inflation and the housing market
By Alice HearingSeptember 14, 2022
MacKenzie Scott
MPWMacKenzie Scott casually gave away a couple of mansions worth $55 million to charity
By Alice HearingSeptember 9, 2022
More than a million women have left the workforce. The Fed needs to consider them as it defines ‘full employment’
CommentaryMore than a million women have left the workforce. The Fed needs to consider them as it defines ‘full employment’
By Katica RoySeptember 6, 2022
MacKenzie Scott gives $39 million to Junior Achievement USA
MPWMacKenzie Scott gives $39 million to Junior Achievement USA
By Glenn Gamboa and The Associated PressAugust 16, 2022
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Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regretsplaceholder alt text
By Preston ForeApril 27, 2026
Banking
‘They left me no choice’: Powell isn’t going anywhere—blocking Trump from another Fed appointeeplaceholder alt text
By Eva RoytburgApril 29, 2026
Big Tech
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?placeholder alt text
By Alexei OreskovicApril 29, 2026
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