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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash.
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash.

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
hoskins
CommentaryGensler Co-Chair: Hot-desking was supposed to save money. It may be costing you your culture
By Diane HoskinsApril 30, 2026
Photo: Donald Trump
Big TechWith no end in sight, Trump considers new options in Iran war—including the ‘Dark Eagle’ hypersonic missile
By Jim EdwardsApril 30, 2026
Top CD rates today, April 30, 2026: Lock in up to up to 4.20%
Personal FinanceTop CD rates today, April 30, 2026: Lock in up to up to 4.20%
By Glen Luke FlanaganApril 30, 2026
Today’s top high-yield savings rates: Up to 5.00% on April 30, 2026
Personal FinanceToday’s top high-yield savings rates: Up to 5.00% on April 30, 2026
By Glen Luke FlanaganApril 30, 2026
The $665 billion question: Will Big Tech’s AI gamble pay off?
NewslettersThe $665 billion question: Will Big Tech’s AI gamble pay off?
By Diane BradyApril 30, 2026
tillis
CommentaryThom Tillis: Free markets built American prosperity. Government intervention puts it at risk
By Thom Tillis and John StanfordApril 30, 2026
iran
CommentaryThe Strait of Hormuz is a data problem, not just a military one
By Erik Bethel and Ami DanielApril 30, 2026
Current refi mortgage rates report for April 30, 2026
Personal FinanceCurrent refi mortgage rates report for April 30, 2026
By Glen Luke FlanaganApril 30, 2026
More MPWPage 7 of 100
a group of women
SuccessThe best is yet to come: These women are leading Europe’s biggest companies, proving success has no limits
By Prarthana Prakash and Aslesha MehtaMarch 8, 2024
  • Dianne Feinstein successor Laphonza Butler shares her vision for California’s future, avoids question on 2024 Senate election
    PoliticsDianne Feinstein successor Laphonza Butler shares her vision for California’s future, avoids question on 2024 Senate election
    By Fortune StaffOctober 10, 2023
A woman wearing a yellow dress sits on an exam table in a doctor's office. A doctor is examining her abdomen.
LeadershipWorkers are being forced to navigate changing IVF laws—Here’s how employers can help
By Paige McGlauflinMarch 6, 2024
Adam Aron
FinanceAMC thanks Beyonce and Taylor Swift for ‘literally all’ of its revenue increase last quarter
By Sunny NagpaulFebruary 29, 2024
After Alabama’s IVF nightmare, these are the 10 worst states for women to live in
PoliticsAfter Alabama’s IVF nightmare, these are the 10 worst states for women to live in
By Sunny NagpaulFebruary 26, 2024
How I worked my way to the top in the 200-year-old, male-dominated cruise industry–and brought other women on board
CommentaryHow I worked my way to the top in the 200-year-old, male-dominated cruise industry–and brought other women on board
By Lisa Lutoff-PerloFebruary 20, 2024
This millennial credit card executive had an epiphany about dating—now he has a romance app marrying credit scores with love
LifestyleThis millennial credit card executive had an epiphany about dating—now he has a romance app marrying credit scores with love
By Sunny NagpaulFebruary 16, 2024
  • Actress Connie Britton appears at Fortune's 2023 MPW Summit.
    Conferences‘Friday Night Lights’ and ‘White Lotus’ actress Connie Britton says she never thought about being likable
    By Alena BotrosOctober 10, 2023
Carl Icahn
FinanceJetBlue, reeling from kiboshed Spirit merger, has a new suitor in corporate raider Carl Icahn who’s looking to get his mojo back
By Amanda GerutFebruary 12, 2024
Brandi Carlile and Joni Mitchell
LifestyleAfter a two-decade hiatus, Joni Mitchell emerged as the queen of songstresses in the best year yet for women artists
By Sunny NagpaulFebruary 10, 2024
Kamala Harris
PoliticsNow you can text VP Kamala Harris, but you’ll probably be hearing more from her instead
By Sunny NagpaulFebruary 9, 2024
Oscar ‘snubs’? Barbie’s Greta Gerwig and Margot Robbie have already won
FeaturesOscar ‘snubs’? Barbie’s Greta Gerwig and Margot Robbie have already won
By Maria AspanJanuary 27, 2024
‘Women are not small men’: The global economy will miss out on $1 trillion annually by 2040 if we don’t close the gender health gap
Commentary‘Women are not small men’: The global economy will miss out on $1 trillion annually by 2040 if we don’t close the gender health gap
By Lucy Perez and Tracy FrancisJanuary 17, 2024
  • Kathryn McLay, President and CEO, Walmart International.
    MPWWalmart exec vows to fight inflation: ‘Now is a time where we are more than relevant in consumers’ lives’
    By Paige McGlauflinOctober 10, 2023
Minnesota capital St. Paul makes history as first large U.S. city with all-female council
PoliticsMinnesota capital St. Paul makes history as first large U.S. city with all-female council
By Trisha Ahmed, Steve Karnowski and The Associated PressJanuary 12, 2024
Exclusive: Goldman Sachs quietly shuts down diversity investment program Launch With GS after meeting $1 billion pledge to fund companies led by women and people of color
FeaturesExclusive: Goldman Sachs quietly shuts down diversity investment program Launch With GS after meeting $1 billion pledge to fund companies led by women and people of color
By Emma HinchliffeJanuary 11, 2024
Performative allyship has done more harm than good for women in tech. Here’s why
CommentaryPerformative allyship has done more harm than good for women in tech. Here’s why
By Allyson KapinDecember 28, 2023
Evofem, the startup trying to survive the broken birth-control market, finally sells itself
FeaturesEvofem, the startup trying to survive the broken birth-control market, finally sells itself
By Maria AspanDecember 13, 2023
MacKenzie Scott
MPWMacKenzie Scott donated $2 billion to charity this year—or a total of $16.5 billion since starting her quest to give away everything ‘until the safe is empty’
By Jordan Fitzgerald and BloombergDecember 7, 2023
Sandra Day O’Connor, the first woman on the Supreme Court, has died at age 93
PoliticsSandra Day O’Connor, the first woman on the Supreme Court, has died at age 93
By Mark Sherman and The Associated PressDecember 1, 2023
Why Gen X women get the worst of both worlds, according to a work-life balance expert who experienced ‘doing it all’ firsthand
CommentaryWhy Gen X women get the worst of both worlds, according to a work-life balance expert who experienced ‘doing it all’ firsthand
By Whitney CasaresNovember 15, 2023
I created tech that limits violence against women in online dating. Silicon Valley used it for PR–then lost interest
CommentaryI created tech that limits violence against women in online dating. Silicon Valley used it for PR–then lost interest
By Kathryn KosmidesNovember 13, 2023
Melinda French Gates: ‘It’s time to change the face of power in venture capital’
CommentaryMelinda French Gates: ‘It’s time to change the face of power in venture capital’
By Melinda French GatesNovember 13, 2023
Fortune’s CEO shares conversation highlights from the 2023 Most Powerful Women Summit
LeadershipFortune’s CEO shares conversation highlights from the 2023 Most Powerful Women Summit
By Fortune EditorsOctober 25, 2023
A company’s pro-choice stance on abortion is the equivalent of a 12% wage increase, new research into job seekers’ interest shows
CommentaryA company’s pro-choice stance on abortion is the equivalent of a 12% wage increase, new research into job seekers’ interest shows
By Emily NixOctober 25, 2023
little african american girl with mother sitting in car
CommentaryThe 4-day workweek could be the best way to bridge the gender pay gap–and the companies that have tried it are living proof
By Mansoor SoomroOctober 24, 2023
Biden’s historic stand with UAW members shows how far labor activism has come in America. True equal pay should be next on his agenda
CommentaryBiden’s historic stand with UAW members shows how far labor activism has come in America. True equal pay should be next on his agenda
By Katica RoyOctober 19, 2023
Leaders need to know how to spot ‘transformation fatigue’ in jaded employees
MPWLeaders need to know how to spot ‘transformation fatigue’ in jaded employees
By Paige McGlauflinOctober 13, 2023
Joanne Crevoiserat, CEO of Tapestry
FeaturesMeet the CEO behind the huge fashion deal uniting the parent companies of Coach and Michael Kors. Wall Street isn’t sold on it—but Tapestry’s Joanne Crevoiserat says she’s ‘weaving together beautiful things’
By Phil WahbaOctober 13, 2023
Best Buy CEO Corie Barry on stage at Fortune's Most Powerful Women Summit
MPWBest Buy CEO Corie Barry says we’re in the ‘funflation’ economy with $1,000 Taylor Swift tickets—and it’s why sales are worse than expected
By Paige HagyOctober 12, 2023
Former IBM CEO Ginni Rometty on stage
ConferencesFormer IBM CEO Ginni Rometty doubles down on skills over degrees to get ‘more and more people better jobs’
By Kylie RobisonOctober 11, 2023
Director of U.S. Trademark office reveals why  it rejected Mariah Carey for ‘Queen of Christmas’ but approved Lizzo’s ‘Truth Hurts’ lyric
ConferencesDirector of U.S. Trademark office reveals why it rejected Mariah Carey for ‘Queen of Christmas’ but approved Lizzo’s ‘Truth Hurts’ lyric
By Paige McGlauflinOctober 11, 2023
We’re on track to miss out on the next Katalin Karikó as women in STEM continue to bear the brunt of the pandemic’s lasting impact
CommentaryWe’re on track to miss out on the next Katalin Karikó as women in STEM continue to bear the brunt of the pandemic’s lasting impact
By Rachel K. KingOctober 11, 2023
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Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regretsplaceholder alt text
By Preston ForeApril 27, 2026
Energy
‘Take the money and run’: Johns Hopkins economist Steve Hanke on why the UAE quit OPECplaceholder alt text
By Shawn TullyApril 29, 2026
AI
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workersplaceholder alt text
By Sasha RogelbergApril 28, 2026
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