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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
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CommentaryThe American household just took an 81% margin cut. Wall Street hasn’t priced it in
By Katica RoyMay 2, 2026
dario
CommentaryAnthropic’s most powerful AI model just exposed a crisis in corporate governance. Here’s the framework every CEO needs.
By Jeffrey Sonnenfeld, Stephen Henriques, Dan Kent and Holden LeeMay 2, 2026
Trump picked a fight with the Pope: The one person he can’t fire, can’t outbid, and can’t outlast
PoliticsTrump picked a fight with the Pope: The one person he can’t fire, can’t outbid, and can’t outlast
By Catherina GioinoMay 2, 2026
A group of people wait by a gap pump with their motorcycles.
EnergyOne economist’s ‘radical idea’ to solve the biggest energy crisis in history: a reverse OPEC
By Sasha RogelbergMay 2, 2026
mackenzie
CommentaryStop donating to Harvard and the Ivy League. There’s a better option that MacKenzie Scott already figured out
By Ed Smith-LewisMay 2, 2026
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CommentaryWe need a new way of thinking about drinking: Time to replace the ‘standard drink’ with advice people can actually use
By Justin KissingerMay 2, 2026
pakistan
CommentaryAsia is being hammered by the Iran conflict’s economic fallout. The U.S. has the playbook to help—and every reason to
By Wendy Cutler and Jane MellsopMay 2, 2026
Betting on the Kentucky Derby is more popular than ever. So why is it so confusing?
LawBetting on the Kentucky Derby is more popular than ever. So why is it so confusing?
By Catherina GioinoMay 2, 2026
More MPWPage 78 of 100
Omarosa Manigault-Newman, Trump Tweets: Broadsheet August 13
MPWOmarosa Manigault-Newman, Trump Tweets: Broadsheet August 13
By Kristen BellstromAugust 13, 2018
  • Nike Pay, 40 Under 40, Susan Fowler: Broadsheet July 24
    MPWNike Pay, 40 Under 40, Susan Fowler: Broadsheet July 24
    By Kristen BellstromJuly 24, 2018
Argentina Abortion, #MeToo in China, Justin Trudeau: Broadsheet August 10
MPWArgentina Abortion, #MeToo in China, Justin Trudeau: Broadsheet August 10
By Claire Zillman and McKenna MooreAugust 10, 2018
Women friends enjoying wine and cocktail, texting with cell phone at sidewalk cafe
MPWWomen Open Up About Why They Avoid Doing Business With Friends
By Kristen BellstromAugust 9, 2018
Argentina Abortion, #MeToo in China, Justin Trudeau: Broadsheet August 10
MPWArgentina Abortion, #MeToo in China, Justin Trudeau: Broadsheet August 10
By Claire Zillman and McKenna MooreAugust 9, 2018
Google Doodle_mary_g_ross
MPWGoogle Doodle Honors Mary G. Ross. Here’s Why
By McKenna MooreAugust 9, 2018
ARGENTINA-ABORTION-BILL-DEMO
MPWWhy Argentina’s Failed Abortion Vote Matters So Much
By Natasha BachAugust 9, 2018
  • Women's March Held In Boston
    LeadershipThe NASTY Women Act: Massachusetts Repeals a 173-Year-Old Anti-Abortion Law in Case of a Roe v. Wade Reversal
    By Natasha BachJuly 24, 2018
Rashida Tlaib, Mixing Business and Friends: Broadsheet August 9
MPWRashida Tlaib, Mixing Business and Friends: Broadsheet August 9
By Kristen BellstromAugust 9, 2018
Saudi Canada, Meg Whitman, Male Cheerleaders: Broadsheet August 8th
MPWSaudi Canada, Meg Whitman, Male Cheerleaders: Broadsheet August 8th
By Claire ZillmanAugust 8, 2018
Rachael Ray Celebrates The 10th Anniversary Of Her Pet Food Brand, Nutrish
RetailA $5 Million Lawsuit Claims Rachael Ray’s Dog Food Brand Contains a Potentially Harmful Ingredient
By Renae ReintsAugust 7, 2018
Davos 2016 WEF
Arts & EntertainmentJeffrey Katzenberg and Meg Whitman Raise $1 Billion for New Mobile Streaming Service
By Lucas LaursenAugust 7, 2018
Black Women’s Equal Pay Day, Sheryl Sandberg, Indra Nooyi: Broadsheet August 7th
MPWBlack Women’s Equal Pay Day, Sheryl Sandberg, Indra Nooyi: Broadsheet August 7th
By Kristen BellstromAugust 7, 2018
  • Shonda Rhimes Netflix, Nicole Maines Supergirl, Kimberly Guilfoyle: Broadsheet July 23
    MPWShonda Rhimes Netflix, Nicole Maines Supergirl, Kimberly Guilfoyle: Broadsheet July 23
    By Kristen BellstromJuly 23, 2018
Laphonza Butler and Sheryl Sandberg, Equal Pay Day
MPWBlack Women’s Equal Pay Day: Sheryl Sandberg and Laphonza Butler on How to Fix the ‘Urgent Problem’
By Sheryl Sandberg and Laphonza ButlerAugust 7, 2018
PepsiCo CEO Indra Nooyi's exit in October will leave behind only 24 female Fortune 500 Ceos.
MPWPepsiCo’s Indra Nooyi Is ‘Concerned’ Her Departure Will Leave So Few Female CEOs
By Beth KowittAugust 6, 2018
Indra Nooyi, Melania Trump, Joanna Coles: Broadsheet August 6
MPWIndra Nooyi, Melania Trump, Joanna Coles: Broadsheet August 6
By Claire ZillmanAugust 6, 2018
Mad Money - Season 10
RetailIndra Nooyi Is Stepping Down as PepsiCo CEO After 12 Years
By Lucas LaursenAugust 6, 2018
Ivanka Trump, Lisa Brennan-Jobs, Female Friendships: Broadsheet August 3
MPWIvanka Trump, Lisa Brennan-Jobs, Female Friendships: Broadsheet August 3
By Kristen BellstromAugust 3, 2018
The Weinstein Clause, USC Moonves, Boz Saint John: Broadsheet August 2
MPWThe Weinstein Clause, USC Moonves, Boz Saint John: Broadsheet August 2
By Claire ZillmanAugust 2, 2018
The Tinder application seen displayed on a Sony smartphone
LeadershipTinder, Instagram, and a Catfish: How an Illinois Politician Went From Up-and-Comer to Out of a Job
By Grace DobushAugust 2, 2018
House Financial Services Committee holds hearing examining the SEC's Agenda, Operations, and FY 2018 Budget Request
LeadershipEx-SEC Chair Mary Jo White Is One of Two Women Leading the Investigation of CBS CEO Les Moonves
By Natasha BachAugust 2, 2018
An Evening With Hillary Rodham Clinton - Sydney
MPWHillary Clinton Is Producing a Television Series on Women’s Fight to Win Voting Rights
By Brittany ShootAugust 1, 2018
Indra Nooyi, PepsiCo, Brandless, Les Moonves: Broadsheet August 1
MPWIndra Nooyi, PepsiCo, Brandless, Les Moonves: Broadsheet August 1
By Kristen BellstromAugust 1, 2018
Ruth Bader Ginsburg, Les Moonves, Legal Industry Sexual Harassment: Broadsheet July 31
MPWRuth Bader Ginsburg, Les Moonves, Legal Industry Sexual Harassment: Broadsheet July 31
By Claire ZillmanJuly 31, 2018
Shari Redstone Has Clashed with CBS CEO Les Moonves. Now She’s Playing a Role in Determining His Fate.
MPWShari Redstone Has Clashed with CBS CEO Les Moonves. Now She’s Playing a Role in Determining His Fate.
By Hallie DetrickJuly 30, 2018
‘NBA LIVE 19’ by EA Sports Finally Adds Custom Female Players
MPW‘NBA LIVE 19’ by EA Sports Finally Adds Custom Female Players
By Hallie DetrickJuly 30, 2018
Les Moonves, CBS, SoFi, Ivanka Trump: Broadsheet July 30
MPWLes Moonves, CBS, SoFi, Ivanka Trump: Broadsheet July 30
By Kristen BellstromJuly 30, 2018
Harvard Honor
MPWRuth Bader Ginsburg Just Hinted at a Time Frame for Her Retirement
By Hallie DetrickJuly 30, 2018
Beth Ford, Gwynne Shotwell, Barbara Humpton: Broadsheet July 27th
MPWBeth Ford, Gwynne Shotwell, Barbara Humpton: Broadsheet July 27th
By Claire ZillmanJuly 27, 2018
Beth Ford, Land O'Lakes newly appointed CEO, speaking at Fortune's MPW Conference in 2016.
MPWThe Latest Female CEO in the Fortune 500 Breaks a New Barrier
By Beth KowittJuly 26, 2018
Gwyneth Paltrow, 23and Me, ClassPass: Broadsheet July 26th
MPWGwyneth Paltrow, 23and Me, ClassPass: Broadsheet July 26th
By Kristen BellstromJuly 26, 2018
Ivanka Trump Clothing, B-School Gender Parity, Heidi Heitkamp: Broadsheet July 25
MPWIvanka Trump Clothing, B-School Gender Parity, Heidi Heitkamp: Broadsheet July 25
By Claire ZillmanJuly 25, 2018
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Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lotteryplaceholder alt text
By Fatima Hussein and The Associated PressMay 1, 2026
North America
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyardplaceholder alt text
By Jake AngeloApril 30, 2026
Commentary
The U.S. economy is booming — just not where 50 million Americans liveplaceholder alt text
By Derek KilmerMay 1, 2026
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