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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
In this handout photo provided by U.S. Central Command, U.S. forces patrol the Arabian Sea near M/V Touska on April 20, 2026, after firing upon the Iranian-flagged vessel that the U.S. accused of attempting to violate the U.S. naval blockade of Iranian ports near the Strait of Hormuz. (Handout Photo by the U.S. Navy via Getty Images)
PoliticsThe Iran war has turned the world’s shipping straits into a chessboard—and the U.S. aims to box out China from the Panama Canal to the Malacca Strait
By Jordan BlumMay 2, 2026
Trump says a ‘final proposal’ for a taxpayer-funded takeover of Spirit Airlines is under consideration
PoliticsTrump says a ‘final proposal’ for a taxpayer-funded takeover of Spirit Airlines is under consideration
By Michelle L. Price, Rio Yamat and The Associated PressMay 1, 2026
U.S. to withdraw 5,000 troops from Germany as Trump feuds with Merz over the Iran war
EuropeU.S. to withdraw 5,000 troops from Germany as Trump feuds with Merz over the Iran war
By Ben Finley and The Associated PressMay 1, 2026
EBay soars on report that GameStop is preparing a takeover bid
InvestingEBay soars on report that GameStop is preparing a takeover bid
By Spencer Soper, Cecilia D'Anastasio and BloombergMay 1, 2026
ExxonMobil CEO Darren Woods, far right, listens as U.S. President Donald Trump,left, speaks during a meeting with oil company executives in the East Room of the White House on Jan. 9. President Trump is aiming to convince oil executives to support his plans in Venezuela, a country whose energy resources he says he expects to control for years to come. US forces seized Venezuelan president Nicolas Maduro in a sweeping military operation on January 3, with Trump making no secret that control of Venezuela's oil was at the heart of his actions.
EnergyExxon Mobil CEO sees ‘more to come’ on price spikes from Iran war as Exxon, Chevron beat on earnings despite plunging profits
By Jordan BlumMay 1, 2026
trump
PoliticsTrump on Iran: ‘They want to make a deal, I’m not satisfied with it, so we’ll see what happens’
By Toqa Ezzidin, Munir Ahmed, Collin Binkley and The Associated PressMay 1, 2026
infantino
North AmericaFifa’s Infantino predicted sellouts and ‘1,000 years of World Cups at once,’ but fans aren’t biting
By James Robson and The Associated PressMay 1, 2026
bernie
PoliticsBernie Sanders is destroying Chuck Schumer in the Democratic Party’s Civil War ahead of the midterms
By Steve Peoples and The Associated PressMay 1, 2026
More MPWPage 80 of 100
SuperShe Island Is No Man's Land Where Women Forge Strong Bonds
MPWA $4,600 Ticket to This Networking Experiment Excludes All Men and Includes Only Heavily Vetted Women
By BloombergJuly 1, 2018
  • Sodexo chairwoman Sophie Bellon
    MPWLessons from Europe: How to Get More Women on Corporate Boards
    By Beth KowittJune 15, 2018
Capital Gazette shooting , Bill Shine, Anthony Kennedy: Broadsheet June 29
MPWCapital Gazette shooting , Bill Shine, Anthony Kennedy: Broadsheet June 29
By Kristen BellstromJune 29, 2018
German Chancellor Merkel Gives A Joint Press Conference With Austrian Chancellor Faymann
LeadershipAngela Merkel Warns Migration Could ‘Make or Break’ the EU
By Renae ReintsJune 28, 2018
Femke Halsema, leader of the Dutch left-
MPWAmsterdam Has Had a Mayor for Centuries. Femke Halsema Is About to Become Its First Female One
By BloombergJune 28, 2018
SCOTUS Vacancy, Becky Hammon, Google’s Diane Greene: Broadsheet June 28
MPWSCOTUS Vacancy, Becky Hammon, Google’s Diane Greene: Broadsheet June 28
By Claire ZillmanJune 28, 2018
Google Cloud CEO Diane Greene
MPWGoogle’s Diane Greene Says Tech Companies Need to Set Boundaries for Using A.I.
By Beth KowittJune 28, 2018
  • Sarah Huckabee Sanders, London Breed, Nicki Minaj: Broadsheet June 15
    MPWSarah Huckabee Sanders, London Breed, Nicki Minaj: Broadsheet June 15
    By Kristen BellstromJune 15, 2018
Match Is the Sweetheart of Online Dating—But Can It Fend Off Facebook and Bumble?
MagazineMatch Is the Sweetheart of Online Dating—But Can It Fend Off Facebook and Bumble?
By Leigh GallagherJune 27, 2018
The #MeToo rally took place outside the Trump International
LeadershipExperts Ranked the Most Dangerous Countries for Women. The U.S. Made the Top 10
By Natasha BachJune 27, 2018
SCOTUS Abortion, Women World Cup, Match CEO Mandy Ginsberg: Broadsheet June 25
MPWSCOTUS Abortion, Women World Cup, Match CEO Mandy Ginsberg: Broadsheet June 25
By Claire ZillmanJune 27, 2018
Alexandria Ocasio-Cortez Upsets Rep. Joseph Crowley In NY Primary
MPWDemocratic Newbie Alexandria Ocasio-Cortez Just Beat a 10-Term Congressman. Here’s What She Stands For
By Natasha BachJune 27, 2018
speaks onstage during Vanity Fair's Founders Fair at Spring Studios on April 12, 2018 in New York City.
MPWStitch Fix CEO Katrina Lake Joins the Board of Beauty Products Company Glossier
By Polina MarinovaJune 26, 2018
  • Google diversity shareholder proposal failed at annual meeting
    LeadershipGoogle’s Latest Report Shows It Still Hasn’t Fixed Its Diversity Problem
    By Natasha BachJune 15, 2018
Digital Content NewFronts 2016: Conde Nast Entertainment
Arts & EntertainmentSpotify Taps Condé Nast Exec Dawn Ostroff as Chief Content Officer
By Aric JenkinsJune 26, 2018
Maxine Waters, Donald Trump, #MeToo Stats: Broadsheet June 26
MPWMaxine Waters, Donald Trump, #MeToo Stats: Broadsheet June 26
By Kristen BellstromJune 26, 2018
Bergdorf Goodman Poaches Amazon Exec To Be Its Next Boss
RetailBergdorf Goodman Poaches Amazon Exec To Be Its Next Boss
By Phil WahbaJune 25, 2018
What the Entrepreneur Behind ‘Female Viagra’ Has Learned In the Last 2 Years
TechWhat the Entrepreneur Behind ‘Female Viagra’ Has Learned In the Last 2 Years
By Polina MarinovaJune 25, 2018
Sarah Sanders Red Hen, Saudi Women to Drive, U.S. Open Pregnancy: Broadsheet June 25
MPWSarah Sanders Red Hen, Saudi Women to Drive, U.S. Open Pregnancy: Broadsheet June 25
By Claire ZillmanJune 25, 2018
Sarah Huckabee Sanders China
LeadershipTrump Press Secretary Sarah Sanders Kicked Out of Virginia Restaurant
By David Z. MorrisJune 23, 2018
Saudi Aramco Unveils New Driving School For Women
MPWSaudi Arabia Is About to Let Women Drive. Here’s Why Some Will Keep Their Driving Licenses a Secret
By BloombergJune 22, 2018
Melania Trump Jacket, Brian Krzanich Intel, Instagram Grandmas: Broadsheet June 22
MPWMelania Trump Jacket, Brian Krzanich Intel, Instagram Grandmas: Broadsheet June 22
By Kristen BellstromJune 22, 2018
Kirstjen Nielsen, Nancy Pelosi, Jeff Sessions: Broadsheet June 21
MPWKirstjen Nielsen, Nancy Pelosi, Jeff Sessions: Broadsheet June 21
By Kristen BellstromJune 21, 2018
Fortune Global Forum - Day 2
MPWWomen Are Being Added to Boards at a Record Pace—But the Most Powerful Seats Are Still Reserved for Men
By Natasha BachJune 21, 2018
U.K. Prime Minister Theresa May Meets Heads Of Commonwealth Countries
MPWNew Zealand Prime Minister Jacinda Ardern Just Had Her Baby. Here’s How She’ll Handle Her Maternity Leave
By Natasha BachJune 21, 2018
Goldman Sachs Hands Clients Losses In 'Top Trades'
MPWGoldman Sachs Is Investing $500 Million In Female-Led Startups — Will It Work?
By Polina MarinovaJune 20, 2018
Lux partner Renata Quintini
TechThis VC Always Asks Three Questions Before Investing in a Moonshot Project
By Polina MarinovaJune 20, 2018
Nikki Haley UNHRC, Goldman Sachs, P&G Gender Diversity: Broadsheet June 20
MPWNikki Haley UNHRC, Goldman Sachs, P&G Gender Diversity: Broadsheet June 20
By Claire ZillmanJune 20, 2018
Kirstjen Nielsen and Ivanka Trump on Border Separations, Katrina Lake’s Pregnancy: Broadsheet June 19
MPWKirstjen Nielsen and Ivanka Trump on Border Separations, Katrina Lake’s Pregnancy: Broadsheet June 19
By Claire ZillmanJune 19, 2018
Procter & Gamble Tide Pods laundry detergent packs are piled in front of their container.
LeadershipThe World’s Biggest Advertiser Wants Women to Direct 50% of Its Ads by 2023
By Natasha BachJune 19, 2018
Laura Bush Jumpstarts a Wave of Bipartisan Backlash Against Trump’s Policy of Separating Immigrant Families
LeadershipLaura Bush Jumpstarts a Wave of Bipartisan Backlash Against Trump’s Policy of Separating Immigrant Families
By Renae ReintsJune 18, 2018
Elizabeth Holmes, Oprah’s Apple Deal, Pregnancy Discrimination: Broadsheet June 18
MPWElizabeth Holmes, Oprah’s Apple Deal, Pregnancy Discrimination: Broadsheet June 18
By Claire ZillmanJune 18, 2018
us-politics-INAUGURATION-ARMED FORCES-ball
MPWMelania Trump Says She “Hates To See” Family Border Separation in Rare Policy Statement
By Natasha BachJune 18, 2018
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Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lotteryplaceholder alt text
By Fatima Hussein and The Associated PressMay 1, 2026
North America
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyardplaceholder alt text
By Jake AngeloApril 30, 2026
Commentary
The U.S. economy is booming — just not where 50 million Americans liveplaceholder alt text
By Derek KilmerMay 1, 2026
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