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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
mackenzie
CommentaryStop donating to Harvard and the Ivy League. There’s a better option that MacKenzie Scott already figured out
By Ed Smith-LewisMay 2, 2026
drinks
CommentaryWe need a new way of thinking about drinking: Time to replace the ‘standard drink’ with advice people can actually use
By Justin KissingerMay 2, 2026
pakistan
CommentaryAsia is being hammered by the Iran conflict’s economic fallout. The U.S. has the playbook to help—and every reason to
By Wendy Cutler and Jane MellsopMay 2, 2026
Betting on the Kentucky Derby is more popular than ever. So why is it so confusing?
LawBetting on the Kentucky Derby is more popular than ever. So why is it so confusing?
By Catherina GioinoMay 2, 2026
Blackstone’s Steve Schwarzman built a program to teach young leaders about China. It’s harder to get into than Harvard
C-SuiteBlackstone’s Steve Schwarzman built a program to teach young leaders about China. It’s harder to get into than Harvard
By Shawn TullyMay 2, 2026
In this handout photo provided by U.S. Central Command, U.S. forces patrol the Arabian Sea near M/V Touska on April 20, 2026, after firing upon the Iranian-flagged vessel that the U.S. accused of attempting to violate the U.S. naval blockade of Iranian ports near the Strait of Hormuz. (Handout Photo by the U.S. Navy via Getty Images)
PoliticsThe Iran war has turned the world’s shipping straits into a chessboard—and the U.S. aims to box out China from the Panama Canal to the Malacca Strait
By Jordan BlumMay 2, 2026
Trump says a ‘final proposal’ for a taxpayer-funded takeover of Spirit Airlines is under consideration
PoliticsTrump says a ‘final proposal’ for a taxpayer-funded takeover of Spirit Airlines is under consideration
By Michelle L. Price, Rio Yamat and The Associated PressMay 1, 2026
U.S. to withdraw 5,000 troops from Germany as Trump feuds with Merz over the Iran war
EuropeU.S. to withdraw 5,000 troops from Germany as Trump feuds with Merz over the Iran war
By Ben Finley and The Associated PressMay 1, 2026
More MPWPage 79 of 100
Nike Pay, 40 Under 40, Susan Fowler: Broadsheet July 24
MPWNike Pay, 40 Under 40, Susan Fowler: Broadsheet July 24
By Kristen BellstromJuly 24, 2018
  • SuperShe Island Is No Man's Land Where Women Forge Strong Bonds
    MPWA $4,600 Ticket to This Networking Experiment Excludes All Men and Includes Only Heavily Vetted Women
    By BloombergJuly 1, 2018
Women's March Held In Boston
LeadershipThe NASTY Women Act: Massachusetts Repeals a 173-Year-Old Anti-Abortion Law in Case of a Roe v. Wade Reversal
By Natasha BachJuly 24, 2018
Shonda Rhimes Netflix, Nicole Maines Supergirl, Kimberly Guilfoyle: Broadsheet July 23
MPWShonda Rhimes Netflix, Nicole Maines Supergirl, Kimberly Guilfoyle: Broadsheet July 23
By Kristen BellstromJuly 23, 2018
Bias in Tech, Michelle Obama: Broadsheet July 20
MPWBias in Tech, Michelle Obama: Broadsheet July 20
By Kristen BellstromJuly 20, 2018
A roundtable A roundtable at Fortune Brainstorm Tech
Tech70% of Americans Think Technology Increases People’s Bias
By Kristen BellstromJuly 20, 2018
The 2018 ESPYS - Backstage And Audience
MPWMore Than 100 U.S. Gymnasts Accept Arthur Ashe Award at Emotional ESPYs Ceremony
By Jonathan SperlingJuly 19, 2018
  • Capital Gazette shooting , Bill Shine, Anthony Kennedy: Broadsheet June 29
    MPWCapital Gazette shooting , Bill Shine, Anthony Kennedy: Broadsheet June 29
    By Kristen BellstromJune 29, 2018
Fortune 40 Under 40, Office Romance, Mandy Ginsberg: Broadsheet July 19th
MPWFortune 40 Under 40, Office Romance, Mandy Ginsberg: Broadsheet July 19th
By Claire ZillmanJuly 19, 2018
Co-workers talking in office lobby
MPWEmployers Are Clamping Down on the Office Romance in the #MeToo Era, But It Will Never Truly Die
By Claire ZillmanJuly 18, 2018
An Undercover Boss, Elaine Chao, Amy Hood: Broadsheet July 18th
MPWAn Undercover Boss, Elaine Chao, Amy Hood: Broadsheet July 18th
By Claire ZillmanJuly 18, 2018
Uber CEO, Ivanka Trump Brand, World Bank CEO: Broadsheet July 17th
MPWUber CEO, Ivanka Trump Brand, World Bank CEO: Broadsheet July 17th
By Claire ZillmanJuly 17, 2018
Serena Williams Wimbledon, Brainstorm Tech, Theresa May Trump: Broadsheet July 16th
MPWSerena Williams Wimbledon, Brainstorm Tech, Theresa May Trump: Broadsheet July 16th
By Claire ZillmanJuly 16, 2018
  • German Chancellor Merkel Gives A Joint Press Conference With Austrian Chancellor Faymann
    LeadershipAngela Merkel Warns Migration Could ‘Make or Break’ the EU
    By Renae ReintsJune 28, 2018
Sandra Oh, Emmy Nomination, Wimbledon: Broadsheet July 13
MPWSandra Oh, Emmy Nomination, Wimbledon: Broadsheet July 13
By Kristen BellstromJuly 13, 2018
The Fortune 500 Is Set to Get Another Female CEO
MPWThe Fortune 500 Is Set to Get Another Female CEO
By Natasha BachJuly 13, 2018
Prince Harry And Meghan Markle Attend UK Team Trials For The Invictus Games Sydney 2018
MPWMeghan Markle Is Being Credited With Boosting Aritzia’s Earnings. But Is the ‘Meghan Effect’ Real?
By Rachel KingJuly 13, 2018
Oprah Winfrey Empire, Angela Merkel, Paternity Leave: Broadsheet July 12th
MPWOprah Winfrey Empire, Angela Merkel, Paternity Leave: Broadsheet July 12th
By Claire ZillmanJuly 12, 2018
Brett Kavanaugh, Reese Witherspoon, Russell Simmons: Broadsheet July 11th
MPWBrett Kavanaugh, Reese Witherspoon, Russell Simmons: Broadsheet July 11th
By Kristen BellstromJuly 11, 2018
Why This Venture Capitalist Raised a $13 Million Fund In an Era of Mega-Funds
TechWhy This Venture Capitalist Raised a $13 Million Fund In an Era of Mega-Funds
By Polina MarinovaJuly 11, 2018
Meet the Press - Season 71
MPWNew Democratic Superstar Alexandria Ocasio-Cortez Just Won Another Primary—In a District She Didn’t Even Run In
By Natasha BachJuly 11, 2018
Theresa May Brexit, Serena Williams Mom Guilt, Ivanka Trump Tariffs: Broadsheet July 10th
MPWTheresa May Brexit, Serena Williams Mom Guilt, Ivanka Trump Tariffs: Broadsheet July 10th
By Claire ZillmanJuly 10, 2018
robin-wright-kevin-spacey-allegations
Arts & EntertainmentRobin Wright Speaks Out About Kevin Spacey and the #MeToo Movement
By Renae ReintsJuly 9, 2018
Helen Rodriguez Trias, Patricia Okoumou, New Voices: Broadsheet July 9th
MPWHelen Rodriguez Trias, Patricia Okoumou, New Voices: Broadsheet July 9th
By Kristen BellstromJuly 9, 2018
Wimbledon, Scarlett Johansson, House of Cards: Broadsheet July 6th
MPWWimbledon, Scarlett Johansson, House of Cards: Broadsheet July 6th
By Kristen BellstromJuly 6, 2018
President Trump Hold News Conference Marking Six Months Since Passage Of The Tax Cuts And Jobs Act
LeadershipRemember That Nasty Trump-Warren ‘Pocahontas’ Feud? It’s Back
By Natasha BachJuly 6, 2018
Amy Coney Barrett, Jacinda Ardern, Gender Differences at Work: Broadsheet July 5
MPWAmy Coney Barrett, Jacinda Ardern, Gender Differences at Work: Broadsheet July 5
By Claire ZillmanJuly 5, 2018
Intel's Diane Bryant
TechFormer Intel Executive Diane Bryant Is Leaving Google After Joining Last Fall
By Jonathan VanianJuly 3, 2018
Thousands Attend Women's March On Washington
LeadershipThe Ideological Divide Of The Sexes Is Growing: More Women Support Democratic Candidates Than Men
By Natasha BachJuly 3, 2018
Oprah Winfrey Net Worth, Junot Diaz Speaks, Billie Razor Ad: Broadsheet July 3
MPWOprah Winfrey Net Worth, Junot Diaz Speaks, Billie Razor Ad: Broadsheet July 3
By Claire ZillmanJuly 3, 2018
Bundestag Debates Third EU Greece Aid Package
MPWMerkel Continues to Clash with Interior Minister Over Immigration
By Renae ReintsJuly 2, 2018
Cindi Leive, Susan Collins, Serena Williams: Broadsheet July 2
MPWCindi Leive, Susan Collins, Serena Williams: Broadsheet July 2
By Kristen BellstromJuly 2, 2018
Cindi Leive, Susan Collins, Serena Williams: Broadsheet July 2
MPWCindi Leive, Susan Collins, Serena Williams: Broadsheet July 2
By Kristen BellstromJuly 1, 2018
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Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lotteryplaceholder alt text
By Fatima Hussein and The Associated PressMay 1, 2026
North America
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyardplaceholder alt text
By Jake AngeloApril 30, 2026
Commentary
The U.S. economy is booming — just not where 50 million Americans liveplaceholder alt text
By Derek KilmerMay 1, 2026
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