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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
Chinese court rules firms can’t lay off workers on AI grounds
AIChinese court rules firms can’t lay off workers on AI grounds
By Victor Swezey and BloombergMay 3, 2026
Iran has collected a ‘pittance’ of less than $1.3 million in Hormuz tolls, Bessent says, as currency dives to fresh record low
PoliticsIran has collected a ‘pittance’ of less than $1.3 million in Hormuz tolls, Bessent says, as currency dives to fresh record low
By Adam Schreck, Melanie Lidman and The Associated PressMay 3, 2026
2 U.S. service members missing after multinational war games in Morocco
Politics2 U.S. service members missing after multinational war games in Morocco
By The Associated PressMay 3, 2026
Landlords who were barred from evicting tenants during COVID are in settlement talks with DOJ to recoup as much as $1.5 billion
Real EstateLandlords who were barred from evicting tenants during COVID are in settlement talks with DOJ to recoup as much as $1.5 billion
By Michael Casey and The Associated PressMay 3, 2026
Trumps says some ‘very interesting’ UFO files will be revealed, and the Pentagon promises ‘never-before-seen’ information
PoliticsTrumps says some ‘very interesting’ UFO files will be revealed, and the Pentagon promises ‘never-before-seen’ information
By Collin Binkley and The Associated PressMay 3, 2026
The dollar has fallen 10% under Trump. It helps big multinational companies but is a ‘hidden tax’ raising costs from vacations to groceries
North AmericaThe dollar has fallen 10% under Trump. It helps big multinational companies but is a ‘hidden tax’ raising costs from vacations to groceries
By Matt Sedensky and The Associated PressMay 3, 2026
jason corso
CommentaryAI models are choking on junk data
By Jason CorsoMay 3, 2026
He started as a part-time Starbucks barista at 17. Now he’s an exec designing the menu
SuccessHe started as a part-time Starbucks barista at 17. Now he’s an exec designing the menu
By Orianna Rosa RoyleMay 3, 2026
More MPWPage 82 of 100
Turner Upfront 2016 - Show
MPW‘Sorry For Breaking America’: Samantha Bee Apologizes for Obscene Ivanka Trump Insult
By Natasha BachJune 7, 2018
  • Serena Williams, Muriel Bowser, NYSE’s First Female CEO: Broadsheet for May 23rd
    MPWSerena Williams, Muriel Bowser, NYSE’s First Female CEO: Broadsheet for May 23rd
    By Valentina ZaryaMay 23, 2018
Beer Production Inside A Heineken NV Brewery
MPWMaggie Timoney Becomes Heineken USA’s First Female CEO
By Jonathan SperlingJune 6, 2018
Student Debt, Miss America, and Remembering Kate Spade: Broadsheet for June 6th
MPWStudent Debt, Miss America, and Remembering Kate Spade: Broadsheet for June 6th
By Grace DonnellyJune 6, 2018
Ex Stanford Swimmer Rape
LeadershipAnother #MeToo Win: Californians Recall Judge in Brock Turner Rape Case
By Natasha BachJune 6, 2018
Walmart, Unified Physical And Online Units In Brazil
RetailWalmart Selling Majority Stake of Brazil Business in Latest International Shakeup
By Phil WahbaJune 5, 2018
Parade participants protesting against high student loan burdens are preparing to take part in the annual July 4th parade at Ashland
MPWWhy Women Hold the Majority of Student Loan Debt in America
By Polina MarinovaJune 5, 2018
  • Stacey Abrams of Georgia makes her victory speech after winning Democratic primary
    MPWGeorgia’s Stacey Abrams Is the First-Ever Black Female Nominee For Governor. Can She Make History Again in November?
    By Natasha BachMay 23, 2018
Ariel Investments LLC President Mellody Hobson Interview
RetailMellody Hobson Will Become Starbucks Vice Chair After Howard Schultz Departure
By Jonathan SperlingJune 5, 2018
2018 Miss America Competition - Show
MPWThe Miss America Pageant Is Getting Rid of the Swimsuit Competition
By Chris MorrisJune 5, 2018
Saudi Women Drivers, U.S. Softball, Bill Clinton Whiffs on #MeToo: Broadsheet for June 5
MPWSaudi Women Drivers, U.S. Softball, Bill Clinton Whiffs on #MeToo: Broadsheet for June 5
By Claire ZillmanJune 5, 2018
Day Two Of The 53rd International Paris Air Show
LeadershipThis Airline CEO Said Only a Man Can Do His Job
By Natasha BachJune 5, 2018
SAUDI-WOMEN-REFORM
MPWWhy Saudi Arabia’s Women Drivers Are Important for Uber
By McKenna MooreJune 4, 2018
  • Doctors Seek Higher Fees From Health Insurers
    MPWSix Women Sue USC for Alleged Sexual Misconduct by Campus Gynecologist
    By Chris MorrisMay 22, 2018
Monica Lewinsky stands next to President Bill Clinton in 1998. The two had an affair.
MPWBill Clinton Says He ‘Defended the Constitution’ During the Monica Lewinsky Scandal
By Chris MorrisJune 4, 2018
Serena v. Maria, California Primaries, Amazon v. Ulta: Broadsheet for June 4
MPWSerena v. Maria, California Primaries, Amazon v. Ulta: Broadsheet for June 4
By Claire ZillmanJune 4, 2018
Samantha Bee Boycott, Martha Stewart Pardon, and Board Diversity Excuses: Broadsheet for June 1
MPWSamantha Bee Boycott, Martha Stewart Pardon, and Board Diversity Excuses: Broadsheet for June 1
By Claire ZillmanJune 1, 2018
Samantha Bee has apologized for the crude name-calling
MPWAdvertisers Are Boycotting ‘Full Frontal’ After Samantha Bee’s Obscene Ivanka Trump Insult
By David MeyerJune 1, 2018
VEN.06.01.18.A
MPWThey Don’t ‘Fit’ In: The Lame Excuses Companies Offer for Not Appointing Female Directors
By Claire ZillmanMay 31, 2018
Women's right activists march on the street on the International Women's Day in Tbilisi
MPWThe 37th State Just Ratified the Equal Rights Amendment for Women—36 Years After the Deadline
By Natasha BachMay 31, 2018
Roseanne Barr, Ambien, Mary Meeker: Broadsheet May 31
MPWRoseanne Barr, Ambien, Mary Meeker: Broadsheet May 31
By Kristen BellstromMay 31, 2018
Key Speakers At 2016 The Dreamforce Conference
TechWhy Melinda Gates Has Been Funding Female VCs Through Her Secretive Investment Firm
By Polina MarinovaMay 30, 2018
Roseanne Barr, Valerie Jarrett, Channing Dungey: Broadsheet May 30
MPWRoseanne Barr, Valerie Jarrett, Channing Dungey: Broadsheet May 30
By Kristen BellstromMay 30, 2018
I Have A Dream Foundation's 14th Annual Dreamers Brunch
MPWMeet The Woman Who Canceled ABC’s Roseanne Sitcom
By Kirsten KorosecMay 29, 2018
SoulCycle IPO, Ireland Legalizes Abortion: Broadsheet May 29
MPWSoulCycle IPO, Ireland Legalizes Abortion: Broadsheet May 29
By Kristen BellstromMay 29, 2018
Ivanka Trump brand shoe boxes stacked in store display
MPWThe Ivanka Trump Brand Just Won a Boatload of New Trademarks in China
By Natasha BachMay 29, 2018
Why Mattel Needs to Stick With Inclusive Barbies
RetailWhy Mattel Needs to Stick With Inclusive Barbies
By Lisa Marie SegarraMay 25, 2018
Weinstein Arrest, Morgan Freeman, Michelle Obama: Broadsheet for May 25th
MPWWeinstein Arrest, Morgan Freeman, Michelle Obama: Broadsheet for May 25th
By Valentina ZaryaMay 25, 2018
Ben-Hur Mexico Premiere - Red Carpet
LeadershipMorgan Freeman Was Accused of Sexual Harassment and Brands Are Already Pulling His Voice From Ads
By Natasha BachMay 25, 2018
Walmart Global eCommerce office in California
MPWWalmart Is Joining a Growing Movement to Get Stay-At-Home Moms Back Into the Workforce
By Claire ZillmanMay 24, 2018
Revlon CEO, USA Gymnastics, Sarah Silverman: Broadsheet May 24
MPWRevlon CEO, USA Gymnastics, Sarah Silverman: Broadsheet May 24
By Kristen BellstromMay 24, 2018
Female Founders Fund Partners Discuss Fundraising, Melinda Gates, and Startup Diversity
MPWFemale Founders Fund Partners Discuss Fundraising, Melinda Gates, and Startup Diversity
By Polina MarinovaMay 23, 2018
Revlon Inc. Products Ahead Of Earnings Figures
MPWRevlon Just Appointed a Woman CEO for the First Time Ever
By BloombergMay 23, 2018
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Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lotteryplaceholder alt text
By Fatima Hussein and The Associated PressMay 1, 2026
Economy
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streamsplaceholder alt text
By Jacqueline MunisMay 2, 2026
Economy
America got rich and got sad. A top economist says 2020 broke something that hasn't healedplaceholder alt text
By Nick LichtenbergMay 3, 2026
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