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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
Trump says U.S. will guide stranded ships from ‘neutral and innocent’ countries out of the Strait of Hormuz while hinting at positive Iran talks
PoliticsTrump says U.S. will guide stranded ships from ‘neutral and innocent’ countries out of the Strait of Hormuz while hinting at positive Iran talks
By Adam Schreck, Melanie Lidman, Cara Anna and The Associated PressMay 3, 2026
Basic goods in Cuba are increasingly sold in U.S. dollars as economy collapses. ‘Everything is scarce here — everything — even that wretched bread’
EconomyBasic goods in Cuba are increasingly sold in U.S. dollars as economy collapses. ‘Everything is scarce here — everything — even that wretched bread’
By Danica Coto and The Associated PressMay 3, 2026
Hong Kong is the hub for China’s AI IPOs. It can be so much more than that
CommentaryHong Kong is the hub for China’s AI IPOs. It can be so much more than that
By Brian Wong and Tony ChanMay 3, 2026
As economic despair mounts, Russian official admits the country has had enough of Putin’s war on Ukraine. ‘We can’t even take one region’
EconomyAs economic despair mounts, Russian official admits the country has had enough of Putin’s war on Ukraine. ‘We can’t even take one region’
By Jason MaMay 3, 2026
Secret Service agent was struck by buckshot from alleged White House correspondents’ dinner shooter, not friendly fire, Pirro says
PoliticsSecret Service agent was struck by buckshot from alleged White House correspondents’ dinner shooter, not friendly fire, Pirro says
By The Associated PressMay 3, 2026
Cargo ship near the Strait of Hormuz comes under attack by multiple small boats as the U.S. and Iran exchange peace plans
PoliticsCargo ship near the Strait of Hormuz comes under attack by multiple small boats as the U.S. and Iran exchange peace plans
By Adam Schreck, Melanie Lidman, Cara Anna and The Associated PressMay 3, 2026
The clock is ticking as oil markets barrel toward nightmare scenarios with the West bracing for ‘tank bottoms’ and Iran racing to delay ‘tank tops’
EnergyThe clock is ticking as oil markets barrel toward nightmare scenarios with the West bracing for ‘tank bottoms’ and Iran racing to delay ‘tank tops’
By Jason MaMay 3, 2026
Chinese court rules firms can’t lay off workers on AI grounds
AIChinese court rules firms can’t lay off workers on AI grounds
By Victor Swezey and BloombergMay 3, 2026
More MPWPage 84 of 100
Matt Lauer, Rose McGowan, Visa: Broadsheet May 10
MPWMatt Lauer, Rose McGowan, Visa: Broadsheet May 10
By Valentina ZaryaMay 10, 2018
  • Alek Minassian, Incel, Women of Congress: Broadsheet for April 26
    MPWAlek Minassian, Incel, Women of Congress: Broadsheet for April 26
    By Kristen BellstromApril 26, 2018
working-mother-ambition-career-child
TechThe Top 5 Tech Products Moms Want for Mother’s Day
By Don ReisingerMay 9, 2018
USA Taekwondo, Eric Schneiderman’s Replacement, Nike Shakeup: Broadsheet May 9
MPWUSA Taekwondo, Eric Schneiderman’s Replacement, Nike Shakeup: Broadsheet May 9
By Kristen BellstromMay 9, 2018
Rachel Crooks, Jessica Leeds, and Samantha Holvey speak during the press conference held by women accusing President Donald Trump of sexual harassment on December 11, 2017 in New York City.
LeadershipThis Woman Said Being Sexually Harassed by Trump Inspired Her to Enter Politics. Now She’s Won Her First Election
By Natasha BachMay 9, 2018
Key Speakers At The Bloomberg Live 'Business Of Equality' Event
Arts & EntertainmentChelsea Handler Says It Was Women—Not Men—Who Didn’t Want Her to Succeed
By Valentina ZaryaMay 8, 2018
Melania Trump, Met Gala, Gina Haspel: Broadsheet May 8th
MPWMelania Trump, Met Gala, Gina Haspel: Broadsheet May 8th
By Valentina ZaryaMay 8, 2018
  • Metoo china ethereum blockchain bitcoin rape
    The LedgerAs China Censors MeToo Activists, Ethereum’s Blockchain Proves to Be an Unlikely Ally
    By Lucinda ShenApril 25, 2018
<> on March 30, 2015 in New York City.
LeadershipWhat New York AG Eric Schneiderman’s Resignation Could Mean for Trump, Weinstein and Manafort
By Natasha BachMay 8, 2018
First Lady Melania Trump Speaks On The Launch Of Her Initiatives In The Rose Garden Of White House
MPWMelania Trump Unveils Her Official Platform As First Lady: ‘Be Best’
By Valentina ZaryaMay 7, 2018
Charlie Rose Sued, Backstage Invests in Black Women: Broadsheet May 7
MPWCharlie Rose Sued, Backstage Invests in Black Women: Broadsheet May 7
By Kristen BellstromMay 7, 2018
House Budget Committee To Mark Up American Health Care Bills
LeadershipA Record Number of Women Are Running for Governor in the 2018 Elections
By BloombergMay 7, 2018
This Venture Capital Fund Is Investing $36 Million In Black Female Founders
MPWThis Venture Capital Fund Is Investing $36 Million In Black Female Founders
By Jennifer CalfasMay 6, 2018
  • BirchBox CEO-Turned-Investor Hayley Barna Discusses Top Founder Mistakes
    TechBirchBox CEO-Turned-Investor Hayley Barna Discusses Top Founder Mistakes
    By Polina MarinovaApril 25, 2018
"Rei Kawakubo/Comme des Garcons: Art Of The In-Between" Costume Institute Gala
Arts & EntertainmentMet Gala By the Numbers: Quantifying Fashion’s Big Night Out
By Valentina ZaryaMay 5, 2018
Forbes Under 30 Summit
FinanceHow to Lose $700 Million, Theranos-Style
By Polina MarinovaMay 4, 2018
Kim Kardashian, Zola, Ali Wong: Broadsheet for May 4th
MPWKim Kardashian, Zola, Ali Wong: Broadsheet for May 4th
By Valentina ZaryaMay 4, 2018
Weinstein Sale, Tom Brokaw, Redskins Cheerleaders: Broadsheet May 3
MPWWeinstein Sale, Tom Brokaw, Redskins Cheerleaders: Broadsheet May 3
By Kristen BellstromMay 3, 2018
zola wedding funding nbc today show
MPWWhy Comcast and Goldman Sachs Just Put $100 Million Into Cleaning Up Wedding Planning
By Lucinda ShenMay 3, 2018
Candidates Hillary Clinton And Donald Trump Hold Second Presidential Debate At Washington University
MPWHillary Clinton: Big Business Is ‘Disrupting Our Democracy’
By Valentina ZaryaMay 2, 2018
"Being Serena" New York Premiere
FinanceReddit’s Alexis Ohanian on the Biggest Lesson He’s Learned From Wife Serena Williams
By Polina MarinovaMay 2, 2018
Michelle Wolf, Maverick, Birchbox: Broadsheet for May 2nd
MPWMichelle Wolf, Maverick, Birchbox: Broadsheet for May 2nd
By Valentina ZaryaMay 2, 2018
While Facebook Flounders, Women Build Their Own Social Networks
MPWWhile Facebook Flounders, Women Build Their Own Social Networks
By Valentina ZaryaMay 2, 2018
Stormy Daniels, Sexual Assault in the Military, Lola Condoms: Broadsheet May 1
MPWStormy Daniels, Sexual Assault in the Military, Lola Condoms: Broadsheet May 1
By Kristen BellstromMay 1, 2018
Lola_Bedroom_008
MPWThis Female-Led Startup Wants Women to Know What Their Condoms Are Made Of
By Beth KowittMay 1, 2018
Girl Scouts, Correspondents’ Dinner, North Korea: Broadsheet April 30
MPWGirl Scouts, Correspondents’ Dinner, North Korea: Broadsheet April 30
By Valentina ZaryaApril 30, 2018
Lynn Elsenhans, former Sunoco chairman, is Saudi Aramco's first female director
MPWSaudi Arabia’s Oil Company Just Put a Woman on Its Board for the First Time
By Natasha BachApril 30, 2018
‘A Man of Tremendous Decency and Integrity:’ Female Journalists Defend Tom Brokaw Amid Sexual Misconduct Allegations
Leadership‘A Man of Tremendous Decency and Integrity:’ Female Journalists Defend Tom Brokaw Amid Sexual Misconduct Allegations
By Natasha BachApril 30, 2018
Meet the Cookie Executives: These Girl Scouts Are Deciding the Future of Your Favorite Treats
MPWMeet the Cookie Executives: These Girl Scouts Are Deciding the Future of Your Favorite Treats
By Grace DonnellyApril 27, 2018
How Women Could Send Bitcoin to the Moon
The LedgerHow Women Could Send Bitcoin to the Moon
By Jen WiecznerApril 27, 2018
FRANCE-CANNES-FILM-FESTIVAL-PEOPLE
Arts & EntertainmentThe Cannes Film Festival Is Opening a Sexual Harassment Hotline in the Wake of #MeToo and Harvey Weinstein
By Aric JenkinsApril 27, 2018
Tom Brokaw accusations, Bill Cosby Verdict, Weinstein Movie: Broadsheet for April 27
MPWTom Brokaw accusations, Bill Cosby Verdict, Weinstein Movie: Broadsheet for April 27
By Claire ZillmanApril 27, 2018
NBC Anchor Tom Brokaw Is Accused of Sexual Misconduct. What We Know About the Allegations So Far
MPWNBC Anchor Tom Brokaw Is Accused of Sexual Misconduct. What We Know About the Allegations So Far
By Natasha BachApril 27, 2018
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Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lotteryplaceholder alt text
By Fatima Hussein and The Associated PressMay 1, 2026
Economy
America got rich and got sad. A top economist says 2020 broke something that hasn't healedplaceholder alt text
By Nick LichtenbergMay 3, 2026
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Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streamsplaceholder alt text
By Jacqueline MunisMay 2, 2026
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