Rita Gunther McGrath

Stay informed with Rita Gunther McGrath’s coverage and analysis for Fortune.

  • European Union Competition Commissioner Margrethe Vestager gives a joint press at the EU headquarters in Brussels on July 18, 2018.Commentary

    The EU’s $5 Billion Fine Is Bad News for Google—but It’s Not About the Money

    By
  • Views From The Consumer Electronics ShowLeadership

    Why More Companies Should Imitate Verizon’s Big Content Acquisitions

    By
  • Amazon CEO Bezos Introduces Smartphone to Take on Apple, SamsungLeadership

    The Destructive Power of Assumptions

    By
  • The rebellion that launched the Arab Spring is named after Tunisia's yellow state flower. Protests broke out in Tunisia in late 2010, sparked by a street vendor setting himself on fire. The discontent spread to other nations in North Africa and the Middle East, leading to uprisings in Egypt and Libya, and an ongoing civil war in Syria.Leadership

    What Black Lives Matter Can Learn from the Arab Spring

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  • Talinn, Estonia, TrnsferwiseLeadership

    This Is How True Unicorn Startups Identify What Consumers Want

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  • UnicornFinance

    What unicorns can do when the bubble bursts

    By Rita Gunther McGrath and Tom Ziegler
  • Leadership

    The new labor movement and the transient advantage economy

    By Rita Gunther McGrath and Tom Ziegler
  • Leadership

    Delta’s plan to block third-party sites is more than a game of chicken

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  • fao schwarzLeadership

    F.A.O. Schwarz didn’t have to die

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  • lighb bulbsLeadership

    Silicon Valley is gunning for your business, now

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  • Target CEO Brian Cornell Rings NYSE Opening Bell On Black FridayLeadership

    Target and the not so mysterious mystery of customer service failures

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  • Gerald Levin of Time Warner, left, with Stephen Case of America Online, announcing A.O.L.'s $165 billion deal to acquire Time Warner in January 2000.Commentary

    15 years later, lessons from the failed AOL-Time Warner merger

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