Articles by Rita Gunther McGrath | Fortune

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Commentary
The EU’s $5 Billion Fine Is Bad News for Google—but It’s Not About the Money
By
Rita Gunther McGrath
July 20, 2018
Leadership
Why More Companies Should Imitate Verizon’s Big Content Acquisitions
By
Rita Gunther McGrath
August 27, 2016
Leadership
The Destructive Power of Assumptions
By
Rita Gunther McGrath
July 13, 2016
Leadership
What Black Lives Matter Can Learn from the Arab Spring
By
Rita Gunther McGrath
February 22, 2016
Leadership
This Is How True Unicorn Startups Identify What Consumers Want
By
Rita Gunther McGrath
January 24, 2016
Finance
What unicorns can do when the bubble bursts
By
Rita Gunther McGrath
July 1, 2015
Leadership
The new labor movement and the transient advantage economy
By
Rita Gunther McGrath
June 16, 2015
Leadership
Delta’s plan to block third-party sites is more than a game of chicken
By
Rita Gunther McGrath
June 10, 2015
Leadership
F.A.O. Schwarz didn’t have to die
By
Rita Gunther McGrath
May 28, 2015
Leadership
Silicon Valley is gunning for your business, now
By
Rita Gunther McGrath
April 15, 2015
Leadership
Target and the not so mysterious mystery of customer service failures
By
Rita Gunther McGrath
March 11, 2015
Commentary
15 years later, lessons from the failed AOL-Time Warner merger
By
Rita Gunther McGrath
January 10, 2015

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