• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Personal FinanceInvesting

Here’s where retail investors are planning on putting their money in 2023, according to a big global survey

By
Chloe Taylor
Chloe Taylor
Down Arrow Button Icon
By
Chloe Taylor
Chloe Taylor
Down Arrow Button Icon
December 8, 2022, 10:14 AM ET
A woman is seen looking at financial charts on her laptop and smartphone.
Retail investors are planning to put money in Big Tech and crypto in 2023, according to a new survey.d3sign/Getty Images

Big Tech and cryptocurrencies could be in for a much-needed boost next year, a new survey has found, with retail investors eyeing the struggling assets as places to put their cash in the new year.

In a newly published poll of more than 2,300 retail investors across North America, Europe, and Asia, investment platform Finimize found that the vast majority of non-professional investors believed the worst of the current market turmoil would be over by mid-2023.

Financial markets have had a turbulent year, with economic uncertainty, interest rate hikes, and decades-high inflation weighing on investor sentiment.

The S&P 500 index has shed almost 20% of its value so far this year, while the tech-heavy Nasdaq Composite is down by more than 30%.

Despite the volatility, however, retail investors taking part in Finimize’s survey appeared unperturbed—just 1% were planning to sell off their assets, while 65% planned to continue investing. Almost a third of the survey’s respondents said they planned to invest more in 2023 than they did this year.

Meanwhile, one in five said they were building up their cash holdings with a view to “see what happens next.”

A third of those surveyed said they thought stock markets would reach their bottom within six months, with one in four predicting the low would come in three months’ time.

Around one in five either believed the bottom in equity markets had already passed or was being hit now.

Heavyweight investors have been divided on what’s next for stocks, but many have taken a gloomier outlook for the coming year, predicting a “volatile path” to nowhere, further market tumbles and a rude awakening for some traders.

Where retail investors want to put their money in 2023

Individual stocks were the preferred investment among the survey respondents, with 72% saying they planned to invest their surplus income into equities over the next six to 12 months.

Big Tech was the sector of choice for stock traders, with two-thirds saying they favored shares of tech giants like Apple, Microsoft, Google, Facebook and Netflix.

Large-cap tech firms faced a difficult year in 2022, with Big Tech stocks losing $400 billion by October and many of the tech giants being forced to carry out layoffs to cut costs.

Other tech stocks were the second most popular companies for retail investors looking to buy shares in 2023, followed by clean energy stocks.

Meanwhile, 60% of those who responded to the poll said they would invest in index funds over the next year.

Crypto, despite its downturn, also remained a popular asset among retail investors, according to the study, with a third of respondents saying they were planning to invest in cryptocurrencies even in the wake of the FTX disaster.

More than half of those polled said they believed Bitcoin’s price would be higher in 12 months’ time.

Bitcoin, like all crypto, is a risky and highly volatile investment. So far this year, it has lost more than 60% of its value as cryptocurrencies across the board suffered a widespread selloff that’s become known as the Crypto Winter.

“This data is proof that even in the current market environment, the majority are seeing volatility simply as part of the economic cycle thanks to access to information and growing experience with investing,” Max Rofagha, CEO of Finimize, said in a statement on Wednesday.

Our new weekly Impact Report newsletter examines how ESG news and trends are shaping the roles and responsibilities of today's executives. Subscribe here.
About the Author
By Chloe Taylor
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Personal Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Personal Finance

Suze Orman once said earning more than $800,000 would make her ‘sick to my stomach’—but that turning down Oprah Winfrey cured her self-doubt
SuccessHow I made my first million
Suze Orman once said earning more than $800,000 would make her ‘sick to my stomach’—but that turning down Oprah Winfrey cured her self-doubt
By Orianna Rosa RoyleMay 2, 2026
3 hours ago
old
Commentaryaffordability
The American household just took an 81% margin cut. Wall Street hasn’t priced it in
By Katica RoyMay 2, 2026
6 hours ago
bessent
Personal FinanceFinancial Literacy
Scott Bessent on financial literacy: ‘it drives me crazy’ to see young men in blue-collar construction jobs playing the lottery
By Fatima Hussein and The Associated PressMay 1, 2026
1 day ago
Top CD rates from major banks May 1, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
Personal FinanceCertificates of Deposit (CDs)
Top CD rates from major banks on May 1, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
By Joseph HostetlerMay 1, 2026
1 day ago
Current price of Ethereum for May 1, 2026
Personal FinanceEthereum
Current price of Ethereum for May 1, 2026
By Joseph HostetlerMay 1, 2026
1 day ago
Current price of Bitcoin for May 1, 2026
Personal FinanceCryptocurrency
Current price of Bitcoin for May 1, 2026
By Joseph HostetlerMay 1, 2026
1 day ago

Most Popular

Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
By Fatima Hussein and The Associated PressMay 1, 2026
1 day ago
A Chick-fil-A worker got fired and then showed up behind the register to allegedly refund himself over $80,000 in mac and cheese
Law
A Chick-fil-A worker got fired and then showed up behind the register to allegedly refund himself over $80,000 in mac and cheese
By Catherina GioinoMay 1, 2026
1 day ago
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
North America
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
By Jake AngeloApril 30, 2026
2 days ago
Current price of oil as of May 1, 2026
Personal Finance
Current price of oil as of May 1, 2026
By Joseph HostetlerMay 1, 2026
1 day ago
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
5 days ago
The U.S. economy is booming — just not where 50 million Americans live
Commentary
The U.S. economy is booming — just not where 50 million Americans live
By Derek KilmerMay 1, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.