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It’s hard to stand up for your values while staying out of politics

July 11, 2022, 10:50 AM UTC

Good morning.

Since the release of my book Tomorrow’s Capitalist last month, I’ve had several opportunities to speak to groups of CEOs who are grappling with the challenges of the new world of stakeholder capitalism. On the one hand, all feel the rising pressures from employees, customers, investors and others to boost their returns to people and planet, and they see the benefits of invigorating their companies with a renewed sense of social purpose. But on the other, they nearly all are desperate to avoid the buzzsaw of today’s politics. And standing up for your values while staying out of politics, it turns out, is a fiendishly difficult thing to do. Just ask Disney CEO Bob Chapek.

So kudos to the Page Society for attempting to pen a guidebook to the challenge, out this morning. It’s aimed at chief communication officers, because they are the ones who manage the company message. But it’s worthy reading for anyone helping to lead a large corporation through the thicket of issues that arise when employees, customers, institutional investors, and just about everyone else feel like they have a say in the company’s actions.

I asked Page president Roger Bolton, who has worked on both sides of the business-politics divide, his advice on how companies should navigate it. His answer:

The goal can’t be to stay out of controversy; it’s unavoidable. But the key is to stay close to your own values and stand up on the issues that are most critical to your company and its stakeholders, and where you can make a difference. It’s important to explain to stakeholders why you take the stands you do and why you can’t weigh in on everything.”

The Page report emphasizes that a company’s words must be consistent with its actions. At the end of the day, those actions will speak louder than words. Says Bolton:

Don’t forget to focus on the societal value you create with your products and services, and to take bold actions on ESG to make sure you are contributing to the long-term health of your enterprise and of society.”

You can read the full report here.

Alan Murray


Uber revelations

“Violence guarantee success,” former Uber CEO Travis Kalanick (the grammar is his) reportedly wrote in 2016, when urging his deputies to whip up counterprotests to the protests of Parisian taxi drivers. It’s one of several shocking stories to emerge from a massive leak of Uber documents, with another being secret lobbying on behalf of the company by former EU Commissioner Neelie Kroes, when she was still in her cooling off period (she subsequently joined Uber’s public policy advisory board.) Fortune

Tax deal

Last year, the world agreed it needed new tax rules to ensure the fairer taxation of multinationals. It now looks like the final deal on how countries with large consumer markets get to collect corporate tax will only appear next year. That increases the likelihood of countries pressing on with their unilateral “digital services taxes” on the likes of Google and Meta. Wall Street Journal

Wirecard fraud

Wirecard reportedly forged client data to get SoftBank to pony up a €900 million ($910 million) investment, which in turn helped CEO Markus Braun raise another €500 million in debt. Financial Times


How Elon’s bizarre Twitter takeover saga could have just been a cover for him to sell $8.5 billion in Tesla stock, by Erin Prater

The most transmissible Omicron subvariant yet is forcing casinos in the world’s top gambling hub to close for the first time in 2 years, by Eamon Barrett

The average U.S. gasoline price fell 19 cents over the past 2 weeks. It could drop another 10-20 cents, an industry expert says, by The Associated Press

Biden says he’s mulling a public health emergency for abortion access, but it would only free up tens of thousands of dollars, by The Associated Press

Layoffs are usually a sign of bad leadership. Here are alternatives to workforce reduction, by Aman Kidwai

This edition of CEO Daily was edited by David Meyer.

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