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Star Wars Celebration 2015

These companies are making the first new Star Wars toys

By Benjamin SnyderJune 11, 2015

Lego just apologized for this offensive toy description

Lego just apologized for this offensive toy description

By Benjamin SnyderJune 10, 2015

woozy moo

Woozy Moo believes in toys for everyone

By Eleanor BloxhamJune 3, 2015

Why Google and Mattel are getting kids (and parents) wrong

Why Google and Mattel are getting kids (and parents) wrong

By Filip Lau and Camilla MehlsenJune 3, 2015

Disney will release “wearable” toys to get kids to get off the couch

Disney will release “wearable” toys to get kids to get off the couch

By Kia KokalitchevaJune 2, 2015

Toys ‘R’ Us names pizza executive as new CEO

Toys ‘R’ Us names pizza executive as new CEO

By John KellJune 2, 2015

Snapchat just released its most useless product yet

Arts & Entertainment

Snapchat just released its most useless product yet

By Robert HackettJune 2, 2015

fao schwarz

F.A.O. Schwarz didn’t have to die

By Rita Gunther McGrathMay 28, 2015

Disney just developed the most adorable walking robot

Arts & Entertainment

Disney just developed the most adorable walking robot

By Robert HackettMay 26, 2015

Google Patent Filing

Google’s plan for a sci-fi teddy bear is terrifying

By Jen WiecznerMay 22, 2015

A Barbie doll is arranged for a photo in Cambridge, Massachu

Quirky and Mattel join forces to crowdsource the next hit toy

By Kia KokalitchevaApril 16, 2015

A turnaround for Mattel’s Barbie? Not yet

A turnaround for Mattel’s Barbie? Not yet

By John KellApril 16, 2015

A Barbie doll is arranged for a photo in Cambridge, Massachu

Bernanke’s new gig, and Mattel tries to save Barbie — 5 things to know today

By Laura LorenzettiApril 16, 2015

A Barbie doll is arranged for a photo in Cambridge, Massachu

Barbie gets a new boss

By John KellApril 2, 2015

Amazon’s new toy store is perfect for kids who love science

Amazon’s new toy store is perfect for kids who love science

By Ben GeierMarch 31, 2015

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