Marketing

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In the Bitcoin ETF marketing wars, Grayscale has an unusual advantage—its ticker
Companies

In the Bitcoin ETF marketing wars, Grayscale has an unusual advantage—its ticker

By
February 9, 2024
Star-studded Super Bowl ads are worth it because of the stars themselves promoting them on social media, says Uber CEO
Tech

Star-studded Super Bowl ads are worth it because of the stars themselves promoting them on social media, says Uber CEO

By
February 8, 2024
Why e.l.f. Beauty’s CFO sees marketing as a growth center
Newsletters

Why e.l.f. Beauty’s CFO sees marketing as a growth center

By
February 7, 2024
What the ill-fated Ron DeSantis campaign and plant-based meat have in common, according to a marketing expert
Commentary

What the ill-fated Ron DeSantis campaign and plant-based meat have in common, according to a marketing expert

By
January 25, 2024
CMOs’ waning influence in the C-suite is a setback for female executives
Newsletters

CMOs’ waning influence in the C-suite is a setback for female executives

By Emma Hinchliffe and Joey Abrams
January 23, 2024
Fortune 500 companies are eliminating chief marketing officer roles as the position loses C-suite clout
Leadership

Fortune 500 companies are eliminating chief marketing officer roles as the position loses C-suite clout

By
January 16, 2024
Merriam-Webster’s word of the year 2023 is ‘authentic.’ Here’s how corporate America hacked the consumer cult of authenticity
Commentary

Merriam-Webster’s word of the year 2023 is ‘authentic.’ Here’s how corporate America hacked the consumer cult of authenticity

By
December 25, 2023
Today’s nostalgia craze isn’t about the past. For Americans of all generations, it’s about a brighter future
Commentary

Today’s nostalgia craze isn’t about the past. For Americans of all generations, it’s about a brighter future

By
December 22, 2023
AI will spur more hiring, not less, as it enables more ‘ingenuity per person,’ says Adobe’s Scott Belsky
Tech

AI will spur more hiring, not less, as it enables more ‘ingenuity per person,’ says Adobe’s Scott Belsky

By
December 21, 2023
Marc Andreessen argues celebrity-led brands—from Kim Kardashian’s Skims to Logan Paul’s Prime—are not ‘gimmicks’ but ‘the future of consumer products’
Success

Marc Andreessen argues celebrity-led brands—from Kim Kardashian’s Skims to Logan Paul’s Prime—are not ‘gimmicks’ but ‘the future of consumer products’

By
December 10, 2023
Doritos is offering gamers AI-powered software that cancels out annoying crunching sounds
Tech

Doritos is offering gamers AI-powered software that cancels out annoying crunching sounds

By
November 4, 2023
Manhattan restaurant ‘Thai Food Near Me’ went viral a week before it even opened: ‘It’s exactly what I search for on Google’
Tech

Manhattan restaurant ‘Thai Food Near Me’ went viral a week before it even opened: ‘It’s exactly what I search for on Google’

By
October 29, 2023
Women in a supermarket is selecting a dairy product
Commentary

Some politicians are waging a war on sustainability. New research shows U.S. consumers of all persuasions, from Gen Zers to boomers, are going in the opposite direction

By Tensie Whelan and Randi Kronthal-Sacco
October 17, 2023
The pandemic made parents more worried than ever about children’s mental health. ‘MESH’ toys can help, say marketers
Retail

The pandemic made parents more worried than ever about children’s mental health. ‘MESH’ toys can help, say marketers

By Anne D'Innocenzio and The Associated Press
October 14, 2023
OpenAI’s VP of finance encourages execs to view GenAI as a tool to assist them: ‘Having a calculator doesn’t make me a bad finance professional’
Newsletters

OpenAI’s VP of finance encourages execs to view GenAI as a tool to assist them: ‘Having a calculator doesn’t make me a bad finance professional’

By
October 6, 2023

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