Marketing
CommentaryToday’s nostalgia craze isn’t about the past. For Americans of all generations, it’s about a brighter future
By Clay RoutledgeDecember 22, 2023
TechAI will spur more hiring, not less, as it enables more ‘ingenuity per person,’ says Adobe’s Scott Belsky
By Steve MollmanDecember 21, 2023
SuccessMarc Andreessen argues celebrity-led brands—from Kim Kardashian’s Skims to Logan Paul’s Prime—are not ‘gimmicks’ but ‘the future of consumer products’
By Steve MollmanDecember 9, 2023
By Steve MollmanNovember 4, 2023
TechManhattan restaurant ‘Thai Food Near Me’ went viral a week before it even opened: ‘It’s exactly what I search for on Google’
By Irina IvanovaOctober 29, 2023
CommentarySome politicians are waging a war on sustainability. New research shows U.S. consumers of all persuasions, from Gen Zers to boomers, are going in the opposite direction
By Tensie Whelan and Randi Kronthal-SaccoOctober 17, 2023
RetailThe pandemic made parents more worried than ever about children’s mental health. ‘MESH’ toys can help, say marketers
By Anne D'Innocenzio and The Associated PressOctober 14, 2023
NewslettersOpenAI’s VP of finance encourages execs to view GenAI as a tool to assist them: ‘Having a calculator doesn’t make me a bad finance professional’
By Sheryl EstradaOctober 6, 2023
LifestyleWall Street is disappointed in beer giant Constellation Brands for not benefiting more from the Bud Light brouhaha
By Tiffany Kary and BloombergOctober 5, 2023
By Shawn Tully and Sheryl EstradaSeptember 29, 2023
CommentaryClickbait websites could be siphoning $17 billion a year away from quality journalism–and brands don’t even know they’re paying for ads there
By Lou PaskalisSeptember 28, 2023
NewslettersThere’s still friction between CFOs and CMOs. The biggest sticking point: Who owns the customer data?
By Sheryl EstradaSeptember 22, 2023
By Hubert JolyAugust 31, 2023
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