Marketing
By Sheryl EstradaFebruary 7, 2024
CommentaryWhat the ill-fated Ron DeSantis campaign and plant-based meat have in common, according to a marketing expert
By Adam HanftJanuary 25, 2024
By Emma Hinchliffe and Joey AbramsJanuary 23, 2024
LeadershipFortune 500 companies are eliminating chief marketing officer roles as the position loses C-suite clout
By Phil WahbaJanuary 16, 2024
CommentaryMerriam-Webster’s word of the year 2023 is ‘authentic.’ Here’s how corporate America hacked the consumer cult of authenticity
By Michael SerazioDecember 25, 2023
CommentaryToday’s nostalgia craze isn’t about the past. For Americans of all generations, it’s about a brighter future
By Clay RoutledgeDecember 22, 2023
TechAI will spur more hiring, not less, as it enables more ‘ingenuity per person,’ says Adobe’s Scott Belsky
By Steve MollmanDecember 21, 2023
SuccessMarc Andreessen argues celebrity-led brands—from Kim Kardashian’s Skims to Logan Paul’s Prime—are not ‘gimmicks’ but ‘the future of consumer products’
By Steve MollmanDecember 9, 2023
By Steve MollmanNovember 4, 2023
TechManhattan restaurant ‘Thai Food Near Me’ went viral a week before it even opened: ‘It’s exactly what I search for on Google’
By Irina IvanovaOctober 29, 2023
CommentarySome politicians are waging a war on sustainability. New research shows U.S. consumers of all persuasions, from Gen Zers to boomers, are going in the opposite direction
By Tensie Whelan and Randi Kronthal-SaccoOctober 17, 2023
RetailThe pandemic made parents more worried than ever about children’s mental health. ‘MESH’ toys can help, say marketers
By Anne D'Innocenzio and The Associated PressOctober 14, 2023
NewslettersOpenAI’s VP of finance encourages execs to view GenAI as a tool to assist them: ‘Having a calculator doesn’t make me a bad finance professional’
By Sheryl EstradaOctober 6, 2023
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