Marketing
LeadershipHow Pernod Ricard’s U.S. CEO made peace with alcohol despite its role in 2 life tragedies: ‘If you’re buying our products as a weapon, we don’t want your business’
By Phil WahbaMay 5, 2023
RetailBud Light fumbled its partnership with a transgender influencer, but such inclusive deals are here to stay, experts say
By Dee-Ann Durbin and The Associated PressApril 26, 2023
PoliticsAnheuser-Busch exec takes leave following controversy over Bud Light partnership with transgender activist
By The Associated PressApril 22, 2023
TechGoogle will offer ad clients A.I.-generated marketing campaigns similar to ones created by humans at agencies
By Steve MollmanApril 20, 2023
LeadershipWhy JPMorgan’s marketing chief says today’s CMOs must think like CFOs and CEOs to drive growth
By Phil WahbaFebruary 24, 2023
RetailName a roach after your partner or send your ex a scorpion: The most bizarre Valentine’s Day promotions on offer this year
By Eleanor PringleFebruary 10, 2023
LifestyleM&M’s are taking ‘an indefinite pause’ from their iconic spokescandies after updates to the characters ‘broke the internet’
By Chloe TaylorJanuary 24, 2023
SuccessLuxury fitness group Equinox rolled the dice on a controversial January advertising campaign—and the gamble is paying off
By Eleanor PringleJanuary 11, 2023
By Marco Quiroz-GutierrezJanuary 6, 2023
Personal FinanceKevin Bacon describes his anger at losing most of his money to Bernie Madoff—and gives powerful advice for smarter investing
By Chloe BergerOctober 12, 2022
By Ashley LutzOctober 8, 2022
By Amber Burton and Paolo ConfinoOctober 7, 2022
By Marco Quiroz-GutierrezSeptember 27, 2022
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