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Page 11 of 46
Star-studded Super Bowl ads are worth it because of the stars themselves promoting them on social media, says Uber CEO
Tech
Star-studded Super Bowl ads are worth it because of the stars themselves promoting them on social media, says Uber CEO
By Steve MollmanFebruary 8, 2024
Why e.l.f. Beauty’s CFO sees marketing as a growth center
Newsletters
Why e.l.f. Beauty’s CFO sees marketing as a growth center
By Sheryl EstradaFebruary 7, 2024
What the ill-fated Ron DeSantis campaign and plant-based meat have in common, according to a marketing expert
Commentary
What the ill-fated Ron DeSantis campaign and plant-based meat have in common, according to a marketing expert
By Adam HanftJanuary 25, 2024
CMOs’ waning influence in the C-suite is a setback for female executives
Newsletters
CMOs’ waning influence in the C-suite is a setback for female executives
By Emma Hinchliffe and Joey AbramsJanuary 23, 2024
Fortune 500 companies are eliminating chief marketing officer roles as the position loses C-suite clout
Leadership
Fortune 500 companies are eliminating chief marketing officer roles as the position loses C-suite clout
By Phil WahbaJanuary 16, 2024
Merriam-Webster’s word of the year 2023 is ‘authentic.’ Here’s how corporate America hacked the consumer cult of authenticity
Commentary
Merriam-Webster’s word of the year 2023 is ‘authentic.’ Here’s how corporate America hacked the consumer cult of authenticity
By Michael SerazioDecember 25, 2023
Today’s nostalgia craze isn’t about the past. For Americans of all generations, it’s about a brighter future
Commentary
Today’s nostalgia craze isn’t about the past. For Americans of all generations, it’s about a brighter future
By Clay RoutledgeDecember 22, 2023
AI will spur more hiring, not less, as it enables more ‘ingenuity per person,’ says Adobe’s Scott Belsky
Tech
AI will spur more hiring, not less, as it enables more ‘ingenuity per person,’ says Adobe’s Scott Belsky
By Steve MollmanDecember 21, 2023
Marc Andreessen argues celebrity-led brands—from Kim Kardashian’s Skims to Logan Paul’s Prime—are not ‘gimmicks’ but ‘the future of consumer products’
Success
Marc Andreessen argues celebrity-led brands—from Kim Kardashian’s Skims to Logan Paul’s Prime—are not ‘gimmicks’ but ‘the future of consumer products’
By Steve MollmanDecember 9, 2023
Doritos is offering gamers AI-powered software that cancels out annoying crunching sounds
Tech
Doritos is offering gamers AI-powered software that cancels out annoying crunching sounds
By Steve MollmanNovember 4, 2023
Manhattan restaurant ‘Thai Food Near Me’ went viral a week before it even opened: ‘It’s exactly what I search for on Google’
Tech
Manhattan restaurant ‘Thai Food Near Me’ went viral a week before it even opened: ‘It’s exactly what I search for on Google’
By Irina IvanovaOctober 29, 2023
Women in a supermarket is selecting a dairy product
Commentary
Some politicians are waging a war on sustainability. New research shows U.S. consumers of all persuasions, from Gen Zers to boomers, are going in the opposite direction
By Tensie Whelan and Randi Kronthal-SaccoOctober 17, 2023
The pandemic made parents more worried than ever about children’s mental health. ‘MESH’ toys can help, say marketers
Retail
The pandemic made parents more worried than ever about children’s mental health. ‘MESH’ toys can help, say marketers
By Anne D'Innocenzio and The Associated PressOctober 14, 2023
OpenAI’s VP of finance encourages execs to view GenAI as a tool to assist them: ‘Having a calculator doesn’t make me a bad finance professional’
Newsletters
OpenAI’s VP of finance encourages execs to view GenAI as a tool to assist them: ‘Having a calculator doesn’t make me a bad finance professional’
By Sheryl EstradaOctober 6, 2023
Wall Street is disappointed in beer giant Constellation Brands for not benefiting more from the Bud Light brouhaha
Lifestyle
Wall Street is disappointed in beer giant Constellation Brands for not benefiting more from the Bud Light brouhaha
By Tiffany Kary and BloombergOctober 5, 2023
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Europe
‘It’s only when you see 49-ton trucks in China running on batteries that you realize how serious electrification is’: Octopus Energy CEO Greg Jackson on Europe’s incumbency problemplaceholder alt text
By Kamal AhmedOctober 30, 2026
Real Estate
The Pentagon and Britain are bracing for the power to go out. The ultrawealthy got there first, with backup generators, escape homes, and stockpilesplaceholder alt text
By Sydney LakeOctober 30, 2026
North America
Pentagon orders bases to plan for 90 days without the grid as Britain urges families to stockpile food and waterplaceholder alt text
By Bilin LinOctober 26, 2026
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