Marketing
FinanceBud Light market share stabilizes after transgender saga, says AB InBev: ‘We are taking the feedback’
By Dee-Ann Durbin and The Associated PressAugust 3, 2023
By Andy Hoffman and BloombergAugust 3, 2023
SuccessA look into ‘Barbie’s’ $150-million genius marketing campaign: None of us really knew what the movie was about, but we still went
By Paige HagyJuly 25, 2023
TechTwitter cofounder Jack Dorsey urges ‘calm’ after Elon Musk eliminates the last traces of his original company
By Christiaan HetznerJuly 24, 2023
HealthOzempic manufacturer Novo Nordisk spent $11 million last year ‘wining and dining’ doctors. Experts slam the move as a breach of doctor-patient trust
By Erin PraterJuly 21, 2023
FamilyBarbie manufacturer Mattel criticized for giving free dolls to schools in bid to teach social skills: ‘Why should children be exposed to this type of stealth marketing?’
By Erin PraterJuly 20, 2023
SuccessOne way to avoid losing your job to A.I.: Ensuring your personal brand doesn’t get ‘dusty,’ says DKNY’s former PR exec
By Jane ThierJune 25, 2023
CommentaryShopify’s head of equitable commerce: ‘Unsustainable marketing moments hurt Black entrepreneurs. Here’s why’
By Brandon DavenportJune 13, 2023
By Richard TorrenzanoJune 7, 2023
LeadershipFormer Clinton pollster Mark Penn is riding the A.I. wave and building a digital-first marketing agency to take on top ad companies
By Phil WahbaMay 26, 2023
LeadershipHow Pernod Ricard’s U.S. CEO made peace with alcohol despite its role in 2 life tragedies: ‘If you’re buying our products as a weapon, we don’t want your business’
By Phil WahbaMay 5, 2023
RetailBud Light fumbled its partnership with a transgender influencer, but such inclusive deals are here to stay, experts say
By Dee-Ann Durbin and The Associated PressApril 26, 2023
PoliticsAnheuser-Busch exec takes leave following controversy over Bud Light partnership with transgender activist
By The Associated PressApril 22, 2023
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