Marketing
CommentaryClickbait websites could be siphoning $17 billion a year away from quality journalism–and brands don’t even know they’re paying for ads there
By Lou PaskalisSeptember 28, 2023
NewslettersThere’s still friction between CFOs and CMOs. The biggest sticking point: Who owns the customer data?
By Sheryl EstradaSeptember 22, 2023
By Hubert JolyAugust 31, 2023
SuccessWhy the ‘navel-gazing’ marketing industry has fallen for the trap of targeting 29-year-olds—and older ‘perennials’ are the key to booming sales
By Mauro F. GuillénAugust 21, 2023
CommentaryBud Light’s downfall marks a seismic shift in consumer behavior–and parent company AB InBev doesn’t seem to get it
By Richard TorrenzanoAugust 7, 2023
FinanceBud Light market share stabilizes after transgender saga, says AB InBev: ‘We are taking the feedback’
By Dee-Ann Durbin and The Associated PressAugust 3, 2023
By Andy Hoffman and BloombergAugust 3, 2023
SuccessA look into ‘Barbie’s’ $150-million genius marketing campaign: None of us really knew what the movie was about, but we still went
By Paige HagyJuly 25, 2023
TechTwitter cofounder Jack Dorsey urges ‘calm’ after Elon Musk eliminates the last traces of his original company
By Christiaan HetznerJuly 24, 2023
HealthOzempic manufacturer Novo Nordisk spent $11 million last year ‘wining and dining’ doctors. Experts slam the move as a breach of doctor-patient trust
By Erin PraterJuly 21, 2023
FamilyBarbie manufacturer Mattel criticized for giving free dolls to schools in bid to teach social skills: ‘Why should children be exposed to this type of stealth marketing?’
By Erin PraterJuly 20, 2023
SuccessOne way to avoid losing your job to A.I.: Ensuring your personal brand doesn’t get ‘dusty,’ says DKNY’s former PR exec
By Jane ThierJune 25, 2023
CommentaryShopify’s head of equitable commerce: ‘Unsustainable marketing moments hurt Black entrepreneurs. Here’s why’
By Brandon DavenportJune 13, 2023
By Richard TorrenzanoJune 7, 2023
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