Marketing
By Marco Quiroz-GutierrezMay 13, 2024
By Brad HaftApril 30, 2024
By Lila MacLellanApril 29, 2024
RetailPottery Barn parent Williams-Sonoma fined for marketing furniture as ‘crafted’ in the U.S. when it was made in China
By The Associated PressApril 26, 2024
By Brad HaftApril 11, 2024
LeadershipThe 5th-gen CEO of J.M. Smucker explains how family members must ‘earn a seat’ at the snacks empire—and be more than a nepo baby
By Phil WahbaApril 8, 2024
By Lila MacLellanApril 1, 2024
FinanceCollege athletes in Utah will need school approval of any marketing partnerships—and alcohol and tobacco products are off-limits
By Hannah Schoenbaum and The Associated PressMarch 2, 2024
TechA laid-off marketing manager is getting hundreds of interview requests after mounting rejections thanks to a viral video she posted
By Jo Constantz and BloombergMarch 2, 2024
LeadershipOprah to leave WeightWatchers board, donating her stake over ‘perceived conflict of interest around her taking weight loss medications’
By Amanda GerutFebruary 28, 2024
LifestyleRyan Reynolds’s adtech firm, the ‘Google Ad Words for TV,’ teams with David Lynch to disrupt Super Bowl commercials
By Paolo ConfinoFebruary 15, 2024
SuccessDespite all their anti-capitalist talk, Gen Z is addicted to celebrity—they’re more likely to purchase from brands they think are ‘cool’
By Sydney LakeFebruary 12, 2024
By Niamh RoweFebruary 9, 2024
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