Marketing
LeadershipThe 5th-gen CEO of J.M. Smucker explains how family members must ‘earn a seat’ at the snacks empire—and be more than a nepo baby
By Phil WahbaApril 8, 2024
By Lila MacLellanApril 1, 2024
FinanceCollege athletes in Utah will need school approval of any marketing partnerships—and alcohol and tobacco products are off-limits
By Hannah Schoenbaum and The Associated PressMarch 2, 2024
TechA laid-off marketing manager is getting hundreds of interview requests after mounting rejections thanks to a viral video she posted
By Jo Constantz and BloombergMarch 2, 2024
LeadershipOprah to leave WeightWatchers board, donating her stake over ‘perceived conflict of interest around her taking weight loss medications’
By Amanda GerutFebruary 28, 2024
LifestyleRyan Reynolds’s adtech firm, the ‘Google Ad Words for TV,’ teams with David Lynch to disrupt Super Bowl commercials
By Paolo ConfinoFebruary 15, 2024
SuccessDespite all their anti-capitalist talk, Gen Z is addicted to celebrity—they’re more likely to purchase from brands they think are ‘cool’
By Sydney LakeFebruary 12, 2024
By Niamh RoweFebruary 9, 2024
TechStar-studded Super Bowl ads are worth it because of the stars themselves promoting them on social media, says Uber CEO
By Steve MollmanFebruary 8, 2024
By Sheryl EstradaFebruary 7, 2024
CommentaryWhat the ill-fated Ron DeSantis campaign and plant-based meat have in common, according to a marketing expert
By Adam HanftJanuary 25, 2024
By Emma Hinchliffe and Joey AbramsJanuary 23, 2024
LeadershipFortune 500 companies are eliminating chief marketing officer roles as the position loses C-suite clout
By Phil WahbaJanuary 16, 2024
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