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Page 12 of 46
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Newsletters
The S&P 500 suffered a rough September. And the worst is still to come
By Shawn Tully and Sheryl EstradaSeptember 29, 2023
Clickbait websites could be siphoning $17 billion a year away from quality journalism–and brands don’t even know they’re paying for ads there
Commentary
Clickbait websites could be siphoning $17 billion a year away from quality journalism–and brands don’t even know they’re paying for ads there
By Lou PaskalisSeptember 28, 2023
businesswomen in conversation
Newsletters
There’s still friction between CFOs and CMOs. The biggest sticking point: Who owns the customer data?
By Sheryl EstradaSeptember 22, 2023
Legendary retail CEO Hubert Joly’s playbook for navigating the culture wars
Commentary
Legendary retail CEO Hubert Joly’s playbook for navigating the culture wars
By Hubert JolyAugust 31, 2023
Mauro Guillen's 'The Perennials'
Success
Why the ‘navel-gazing’ marketing industry has fallen for the trap of targeting 29-year-olds—and older ‘perennials’ are the key to booming sales
By Mauro F. GuillénAugust 21, 2023
Bud Light’s downfall marks a seismic shift in consumer behavior–and parent company AB InBev doesn’t seem to get it
Commentary
Bud Light’s downfall marks a seismic shift in consumer behavior–and parent company AB InBev doesn’t seem to get it
By Richard TorrenzanoAugust 7, 2023
Bud Light market share stabilizes after transgender saga, says AB InBev: ‘We are taking the feedback’
Finance
Bud Light market share stabilizes after transgender saga, says AB InBev: ‘We are taking the feedback’
By Dee-Ann Durbin and The Associated PressAugust 3, 2023
Brazil and China are saving AB InBev from its Bud Light trans marketing fiasco
Finance
Brazil and China are saving AB InBev from its Bud Light trans marketing fiasco
By Andy Hoffman and BloombergAugust 3, 2023
Jim Cashman (A.K.A. Jaime) and Stephanie Courtney (A.K.A. Flo) from Progressive at the premiere of the Barbie movie
Success
A look into ‘Barbie’s’ $150-million genius marketing campaign: None of us really knew what the movie was about, but we still went
By Paige HagyJuly 25, 2023
Twitter co-founder Jack Dorsey has distanced himself from his support of Elon Musk's management of the platform.
Tech
Twitter cofounder Jack Dorsey urges ‘calm’ after Elon Musk eliminates the last traces of his original company
By Christiaan HetznerJuly 24, 2023
Ozempic manufacturer Novo Nordisk spent $11 million last year ‘wining and dining’ doctors. Experts slam the move as a breach of doctor-patient trust
Health
Ozempic manufacturer Novo Nordisk spent $11 million last year ‘wining and dining’ doctors. Experts slam the move as a breach of doctor-patient trust
By Erin PraterJuly 21, 2023
Barbie manufacturer Mattel criticized for giving free dolls to schools in bid to teach social skills: ‘Why should children be exposed to this type of stealth marketing?’
Family
Barbie manufacturer Mattel criticized for giving free dolls to schools in bid to teach social skills: ‘Why should children be exposed to this type of stealth marketing?’
By Erin PraterJuly 20, 2023
Leave Your Mark LLC founder and president Aliza Licht.
Success
One way to avoid losing your job to A.I.: Ensuring your personal brand doesn’t get ‘dusty,’ says DKNY’s former PR exec
By Jane ThierJune 25, 2023
Shopify’s head of equitable commerce: ‘Unsustainable marketing moments hurt Black entrepreneurs. Here’s why’
Commentary
Shopify’s head of equitable commerce: ‘Unsustainable marketing moments hurt Black entrepreneurs. Here’s why’
By Brandon DavenportJune 13, 2023
Brands that get caught up in the culture wars don’t know themselves–or their customers
Commentary
Brands that get caught up in the culture wars don’t know themselves–or their customers
By Richard TorrenzanoJune 7, 2023
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