Travel & Leisure

    Steve Milton is the CEO of Chain, a culinary-led pop-culture experience company founded by B.J. Novak and backed by Studio Ramsay Global.

    Affordability isn’t enough. Fast-casual restaurants need a fandom-first approach

    In today’s experience economy, people don’t just choose meals; they choose meaning. Chains function less like restaurants and more like sports teams.

    December 5, 2025

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