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The beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes
The beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes

The move, announced alongside an 11.8% sales jump, arrives as TikTok’s future in the U.S. is secured and as the platform reshapes how Americans shop for beauty.

By Catherina GioinoMarch 31, 2026
McCormick combines with Unilever’s food division and adds Hellmann’s and Knorr to its brands
McCormick combines with Unilever’s food division and adds Hellmann’s and Knorr to its brands
By The Associated PressMarch 31, 2026
Nordstrom’s $6.25 billion deal to go private is paying off—and don’t expect an IPO anytime soon
Nordstrom’s $6.25 billion deal to go private is paying off—and don’t expect an IPO anytime soon
By Phil WahbaMarch 31, 2026
Cargo theft costs U.S. trucking $18 million a day and is ‘unlike anything our industry has faced before,’ logistics exec warns
Cargo theft costs U.S. trucking $18 million a day and is ‘unlike anything our industry has faced before,’ logistics exec warns
By Jason MaMarch 30, 2026
shamny
AI agents are already driving 10% of revenue for some brands. Is yours invisible to them?
By Aviv ShamnyMarch 29, 2026
Latest Stories
sheryl
HealthSheryl Sandberg tapped a 25-year-old to run Lean In. Here’s her plan to close the AI gender gap
By Jacqueline MunisApril 1, 2026
MUSCAT, OMAN - MARCH 22: The Albina Bulk carrier sits anchored on March 22, 2026 at Sultan Qaboos Port in Muscat, Oman.President Donald Trump had threatened to attack Iran's energy infrastructure if it did not end its de facto blockade of the Strait of Hormuz by just before midnight GMT of March 23. A subsequent statement from President Trump said the U.S. and Iran had held "very good and productive conversations regarding a complete and total resolution of our hostilities in the Middle East," and that he would postpone any attacks on Iranian energy infrastructure for five days. Maritime traffic through the strait, which conveys about 20% of the world's oil and gas, has mostly come to a halt after the joint U.S.-Israeli war with Iran that began on February 28.
EnergyTrump has a labyrinth of bad options in the Strait of Hormuz. Here’s why some warn that walking away could transcend ‘our defeat in Vietnam’
By Jordan BlumMarch 31, 2026
Bernard Looney, CEO of Prometheus Hyperscale
EnergyFormer BP CEO takes over Wyoming data center developer, as first woman leader of Big Oil giant becomes new BP chief
By Jordan BlumMarch 31, 2026
Wall Street just had its best day in nearly a year over a rumor
EconomyWall Street just had its best day in nearly a year over a rumor
By Eva RoytburgMarch 31, 2026
Bobby Witt Jr. throws a baseball. He is standing in front of a FanDuel sign on a baseball field.
BankingCredit card delinquencies among millennials and Gen Z have soared because of sports betting—even in states where it’s illegal, new Fed study finds
By Sasha RogelbergMarch 31, 2026
hegseth
Energy‘Go get your own oil’: Trump’s message to allies who haven’t backed war in Iran
By Jon Gambrell, Mike Corder, Darlene Superville and The Associated PressMarch 31, 2026
walmart shoppers
EconomyA Wall Street vet’s Walmart recession indicator just hit its highest point since 2008—and he says the fear ‘just keeps multiplying’
By Jake AngeloMarch 31, 2026
brian
CommentaryThe real engine of innovation is trust
By Brian DoublesMarch 31, 2026
More Retail
andy rachel amy
SuccessHow a couple’s kitchen table and a bean burrito built a $1 billion food empire
By Nick LichtenbergMarch 29, 2026
Photo of Bree McKeen
SuccessShe left a Silicon Valley VC to solve a problem left untouched for 88 years. Now her bra brand is the fastest growing at Nordstrom
By Sydney LakeMarch 29, 2026
413,793 KitKat bars stolen: ‘Whilst we appreciate the criminals’ exceptional taste, the fact remains that cargo theft is an escalating issue’
Europe413,793 KitKat bars stolen: ‘Whilst we appreciate the criminals’ exceptional taste, the fact remains that cargo theft is an escalating issue’
By The Associated PressMarch 28, 2026
A Macy's entrance in a mall.
RetailMacy’s just launched an AI-powered shopping assistant. Customers who use it spend nearly 400% more 
By Jacqueline MunisMarch 27, 2026
‘I didn’t want anybody shooting me’: Five Guys CEO gave away $1.5 million bonus to employees over botched BOGO burger birthday celebration
C-Suite‘I didn’t want anybody shooting me’: Five Guys CEO gave away $1.5 million bonus to employees over botched BOGO burger birthday celebration
By Catherina GioinoMarch 25, 2026
Brian Niccol speaks and gestures in front of a blue and green background.
C-SuiteStarbucks CEO admits the chain ‘ran like a manufacturing facility’
By Sasha RogelbergMarch 23, 2026
Toilet paper on empty supermarket shelves, lockdown panic buying
EconomyThe great toilet paper panic is back as Japan starts stockpiling
By Eva RoytburgMarch 23, 2026
Costco CEO promises the $1.50 hot dog isn’t going away: ‘The price will not change as long as I’m around’
RetailCostco CEO promises the $1.50 hot dog isn’t going away: ‘The price will not change as long as I’m around’
By Sydney LakeMarch 21, 2026
Three Asias, three different playbooks: How PepsiCo’s Anne Tse views the world’s fastest-growing snack market
AsiaThree Asias, three different playbooks: How PepsiCo’s Anne Tse views the world’s fastest-growing snack market
By Nicholas GordonMarch 20, 2026
A man walks between two luxury cars with the skyline of Dubai in the background.
RetailThe Middle East is one of the world’s fastest growing luxury markets—and the war in Iran may cut its sales in half, analysts say
By Sasha RogelbergMarch 20, 2026
How an MBA internship led Mitsubishi to e-commerce platform Yami—and into the U.S. snacks market
AsiaHow an MBA internship led Mitsubishi to e-commerce platform Yami—and into the U.S. snacks market
By Nicholas GordonMarch 20, 2026
Melissa Ben Ishay attends The Build Series to discuss Baked By Melissa at AOL HQ on October 14, 2016 in New York City.
C-SuiteBaked by Melissa’s founder was fired at 24. Two decades later, she’s ‘so freaking thrilled’ to step down as CEO
By Eva RoytburgMarch 19, 2026
Stephan Winkelmann, wearing a dark blue suit, speaks in front of a black background with the Lamborghini logo on it.
RetailLamborghini is selling a record number of cars—but tariffs are eating its profits
By Sasha RogelbergMarch 19, 2026
wine barrels
LawArgentines once drank 90 liters of wine a year. Now they’re down to 15 — and 1,100 vineyards have already closed
By The Associated Press and Clara PreveMarch 18, 2026
McDonald’s newest $3 value menu is sounding an alarm about America’s K-shaped economy
EconomyMcDonald’s newest $3 value menu is sounding an alarm about America’s K-shaped economy
By Marco Quiroz-GutierrezMarch 17, 2026
amazon
RetailAmazon goes from free fast delivery to $14.99 within the hour
By Anne D'Innocenzio and The Associated PressMarch 17, 2026
Nordstrom’s ‘glow-up’: How going private is helping the retailer thrive as Saks Global languishes
C-SuiteNordstrom’s ‘glow-up’: How going private is helping the retailer thrive as Saks Global languishes
By Phil WahbaMarch 16, 2026
Nicole Bernard Dawes, the founder of Late July and Nixie
SuccessThe founder of $100M brand Late July and Nixie started selling $1 cookies at 12 and learned the snack trade from the founder of Cape Cod chips—her dad
By Emma BurleighMarch 15, 2026
Inside Lululemon’s founder’s war with the board he says is killing his brand
C-SuiteInside Lululemon’s founder’s war with the board he says is killing his brand
By Phil WahbaMarch 14, 2026
powell
CommentaryYes, companies can stay profitable without raising prices — here’s how
By Jerry HaarMarch 14, 2026
A man with a grocery cart peruses a dairy aisle in Costco.
LawAmericans are demanding refunds from the $180 billion in tariffs they paid for, and they’re suing companies like Costco to make it happen
By Sasha RogelbergMarch 13, 2026
Close up shot of Modern IT crime: a hacker uses spyware to leak confidential data, posing a serious threat to network security.
AIAmazon puts humans further back in the loop as its retail website crashes from ‘inaccurate advice’ that an AI agent took from an old wiki
By Eva RoytburgMarch 12, 2026
glp-wonderful
SuccessOzempic mania has even Olive Garden and The Cheesecake Factory cutting back on portion sizes
By Dee-Ann Durbin and The Associated PressMarch 12, 2026
The ‘Singapore-washing’ strategy starts to unwind as both China and the U.S. closely scrutinize corporate roots
RetailThe ‘Singapore-washing’ strategy starts to unwind as both China and the U.S. closely scrutinize corporate roots
By Angelica AngMarch 9, 2026
tariff
North AmericaTariff refund process could be ready by the spring, customs official says
By Mae Anderson and The Associated PressMarch 9, 2026
A boy sits at a cluttered desk with headphones on, looking at an iPad.
RetailGen Alpha’s economic influence is ‘enormous’—From side hustles and bankrolling from their parents, they’ve surpassed $100 billion in spending power
By Sasha RogelbergMarch 7, 2026
McDonald’s CEO did a burger taste test that became a cautionary tale for execs. But there’s a silver lining
C-SuiteMcDonald’s CEO did a burger taste test that became a cautionary tale for execs. But there’s a silver lining
By Rachel VentrescaMarch 6, 2026
Target’s new CEO lays out a $6 billion plan to revive ‘Tarzhay’
C-SuiteTarget’s new CEO lays out a $6 billion plan to revive ‘Tarzhay’
By Phil WahbaMarch 6, 2026
U.S. President Donald Trump listens to Commerce Secretary Wilbur Ross speak during a luncheon with the President of Poland, Andrzej Duda at the White House on June 12, 2019 in Washington, DC.
EconomyAmerican consumers are the ultimate losers in the ‘immense mess’ that is the $175 billion tariff refund, says Trump’s former commerce secretary
By Eleanor PringleMarch 5, 2026
trump
LawYes, judge tells Trump: you have to refund all the companies that you charged with illegal tariffs
By Paul Wiseman, Mae Anderson and The Associated PressMarch 4, 2026
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Economy
Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’placeholder alt text
By Fortune EditorsMarch 30, 2026
AI
A man used AI to call 3,000 Irish bartenders to track the cost of Guinness. Now pubs are lowering their prices to competeplaceholder alt text
By Fortune EditorsMarch 30, 2026
Energy
Markets cheer as Trump threatens to abandon Iran war, but Jamie Dimon sides with allies: ‘Win this thing and clean up the straits’placeholder alt text
By Fortune EditorsMarch 31, 2026
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