• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
RetailAmazon

Amazon goes from free fast delivery to $14.99 within the hour

By
Anne D'Innocenzio
Anne D'Innocenzio
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Anne D'Innocenzio
Anne D'Innocenzio
and
The Associated Press
The Associated Press
Down Arrow Button Icon
March 17, 2026, 8:29 AM ET
amazon
An Amazon truck makes deliveries in Wheeling, Ill., May 16, 2024. AP Photo/Nam Y. Huh, File

Amazon said Tuesday that it has started offering faster U.S. deliveries of selected products for a fee, including pantry staples, clothing, over-the-counter medications, cleaning supplies and electronics.

Recommended Video

The e-commerce colossus said customers in more than 2,000 cities, towns and suburban areas can now choose to have orders from its speedy-shipment inventory of 90,000 items delivered in three hours. The charge is $4.99 for Amazon Prime members and $14.99 for nonmembers.

One-hour delivery slots are available in hundreds of places, including major metropolitan areas like Los Angeles, Chicago and Washington, and smaller cities such as Des Moines, Iowa and Boise, Idaho, the company said. Prime members will get charged $9.99 for the service, which costs nonmembers $19.99, Amazon said

The Seattle-based company said it started testing the express delivery service late last year and expanding it this month.

“We saw an opportunity to use our unique operational expertise and delivery network to help make customers’ lives a little easier while unlocking even more value for Prime members,” Udit Madan, senior vice president of worldwide operations at Amazon, said in a statement.

Amazon launched its Prime program in 2005, offering members free two-day delivery on a selection of 1 million items, primarily DVDs, CDs, and books. Prime members now have access to over 300 million items across 35 categories, and tens of millions of products are available for free same-day or next day deliveries.

The company has used robotics and artificial intelligence technology to speed up order fulfillment. Regionalizing its U.S. delivery network into eight areas also has helped reduce delivery times, Amazon said.

Amazon is testing an ultra-fast service for deliveries in 30 minutes or less. Amazon Now is available in various cities in India, Mexico and the United Arab Emirates and is being tested in several communities in the U.S. and the United Kingdom, according to the company.

Rival retailer Walmart has focused on faster deliveries too. The Bentonville, Arkansas-based company says it offers same-day deliveries in under three hours to 95% of the U.S. population, compared to 76% three years ago.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Authors
By Anne D'Innocenzio
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Retail

Woman drinking coffee
AIConsumers
Starbucks wants you to ask ChatGPT about what coffee to get, right as America boils over with AI backlash vibes
By Tristan BoveApril 15, 2026
14 hours ago
Gavin Newsom stands behind a podium with a piece of paper in his hands as people celebrate around him.
Economycompensation
Economists warned California not to raise the minimum wage to $20. They were wrong in almost every way so far, another economist says
By Sasha RogelbergApril 15, 2026
22 hours ago
Trump’s economy officially passes Biden’s for worst consumer sentiment in recorded history
EconomyConsumer
Trump’s economy officially passes Biden’s for worst consumer sentiment in recorded history
By Nick LichtenbergApril 14, 2026
2 days ago
Donald Trump walks outside, putting a fist in the air.
PoliticsTariffs
Tariffs are the new normal, and now most CEOs expect the import taxes to outlast the Trump administration, PwC report finds
By Sasha RogelbergApril 14, 2026
2 days ago
When AI sells to AI, brands win on data and identity 
Future of WorkCommentary
When AI sells to AI, brands win on data and identity 
By Jarrod MartinApril 13, 2026
3 days ago
Photo of Donald Trump
EconomyTariffs
‘People are trying to be creative’: Tariff-battered American companies are so cash-starved they are using refund claims as collateral for loans
By Sasha RogelbergApril 12, 2026
4 days ago

Most Popular

Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
Environment
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
By Fortune EditorsApril 15, 2026
18 hours ago
Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels America
Success
Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels America
By Fortune EditorsApril 13, 2026
3 days ago
Palantir CEO says working at his $316 billion software company is better than a degree from Harvard or Yale: ‘No one cares about the other stuff’
Success
Palantir CEO says working at his $316 billion software company is better than a degree from Harvard or Yale: ‘No one cares about the other stuff’
By Fortune EditorsApril 14, 2026
2 days ago
Current price of oil as of April 15, 2026
Personal Finance
Current price of oil as of April 15, 2026
By Fortune EditorsApril 15, 2026
20 hours ago
Economists warned California not to raise the minimum wage to $20. They were wrong in almost every way so far, another economist says
Economy
Economists warned California not to raise the minimum wage to $20. They were wrong in almost every way so far, another economist says
By Fortune EditorsApril 15, 2026
22 hours ago
The billionaire Anthropic cofounder who majored in literature says knowing how to ask the right questions beats knowing how to code
Success
The billionaire Anthropic cofounder who majored in literature says knowing how to ask the right questions beats knowing how to code
By Fortune EditorsApril 14, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.