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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
mackenzie
CommentaryStop donating to Harvard and the Ivy League. There’s a better option that MacKenzie Scott already figured out
By Ed Smith-LewisMay 2, 2026
drinks
CommentaryWe need a new way of thinking about drinking: Time to replace the ‘standard drink’ with advice people can actually use
By Justin KissingerMay 2, 2026
pakistan
CommentaryAsia is being hammered by the Iran conflict’s economic fallout. The U.S. has the playbook to help—and every reason to
By Wendy Cutler and Jane MellsopMay 2, 2026
Betting on the Kentucky Derby is more popular than ever. So why is it so confusing?
LawBetting on the Kentucky Derby is more popular than ever. So why is it so confusing?
By Catherina GioinoMay 2, 2026
Blackstone’s Steve Schwarzman built a program to teach young leaders about China. It’s harder to get into than Harvard
C-SuiteBlackstone’s Steve Schwarzman built a program to teach young leaders about China. It’s harder to get into than Harvard
By Shawn TullyMay 2, 2026
In this handout photo provided by U.S. Central Command, U.S. forces patrol the Arabian Sea near M/V Touska on April 20, 2026, after firing upon the Iranian-flagged vessel that the U.S. accused of attempting to violate the U.S. naval blockade of Iranian ports near the Strait of Hormuz. (Handout Photo by the U.S. Navy via Getty Images)
PoliticsThe Iran war has turned the world’s shipping straits into a chessboard—and the U.S. aims to box out China from the Panama Canal to the Malacca Strait
By Jordan BlumMay 2, 2026
Trump says a ‘final proposal’ for a taxpayer-funded takeover of Spirit Airlines is under consideration
PoliticsTrump says a ‘final proposal’ for a taxpayer-funded takeover of Spirit Airlines is under consideration
By Michelle L. Price, Rio Yamat and The Associated PressMay 1, 2026
U.S. to withdraw 5,000 troops from Germany as Trump feuds with Merz over the Iran war
EuropeU.S. to withdraw 5,000 troops from Germany as Trump feuds with Merz over the Iran war
By Ben Finley and The Associated PressMay 1, 2026
More MPWPage 19 of 100
Netflix-Minyong Kim-Squid Game
NewslettersMeet the exec who brought ‘Squid Game’ to Netflix
By Claire Zillman and Emma HinchliffeOctober 21, 2021
  • SPEAKING TRUTH TO POWER The tenacious tech reporter has covered Silicon Valley and beyond for decades. We turn the tables on the prolific multimedia journalist and ask about the evolution of her career, what we all need to know about today's tech industry, and what she’s learned from years of asking tough questions. Kara Swisher, Host, “Sway”; Contributing Opinion Writer, The New York Times Interviewer: Poppy Harlow, Anchor, CNN; Co-Chair, Fortune MPW Summit
    MPWKara Swisher on speaking truth to power
    By Jonathan VanianOctober 12, 2021
‘We don’t need to be fixed’: How to close the wage gap on Latina Equal Pay Day
MPW‘We don’t need to be fixed’: How to close the wage gap on Latina Equal Pay Day
By Marco Quiroz-GutierrezOctober 21, 2021
ShareWell founder and CEO Cece Chang.
MPWEXCLUSIVE: Former First Round Capital partner CeCe Cheng launches peer support startup after overcoming an emotionally abusive relationship
By Emma HinchliffeOctober 21, 2021
Netflix-Minyong Kim-Squid Game
MPWNetflix exec behind ‘Squid Game’ wants to invest more in the ‘K-Wave’—and hints at a possible season 2
By Yvonne LauOctober 21, 2021
Startup failure taught Stacey Abrams what small businesses need to succeed
NewslettersStartup failure taught Stacey Abrams what small businesses need to succeed
By Emma HinchliffeOctober 20, 2021
What Stacey Abrams learned from the moment her small business fell apart
MPWWhat Stacey Abrams learned from the moment her small business fell apart
By Stacey Abrams, Lara Hodgson and Heather CabotOctober 20, 2021
  • CVS Health CEO talks booster shots and building healthier communities
    ConferencesCVS Health CEO talks booster shots and building healthier communities
    By Marco Quiroz-GutierrezOctober 12, 2021
Boards of directors finally realize their diversity problem is not going to fix itself
NewslettersBoards of directors finally realize their diversity problem is not going to fix itself
By Claire Zillman and Emma HinchliffeOctober 19, 2021
It wasn’t a convenient time for parental leave. Pete Buttigieg took it anyway
NewslettersIt wasn’t a convenient time for parental leave. Pete Buttigieg took it anyway
By Emma HinchliffeOctober 18, 2021
Why marketers shouldn’t let the ‘science overtake the art’ as the world goes more digital
ConferencesWhy marketers shouldn’t let the ‘science overtake the art’ as the world goes more digital
By Lydia BelangerOctober 17, 2021
Back view of a woman wants to ask a question on a seminar.
NewslettersA simulated workplace shows how sexist slights can cripple a woman’s career
By Claire Zillman and Emma HinchliffeOctober 15, 2021
Leaders from Boeing, Airbnb and more discuss the ‘3 Es’
ConferencesLeaders from Boeing, Airbnb and more discuss the ‘3 Es’
By Sheryl EstradaOctober 14, 2021
  • ‘It has felt taboo to me, forever’: What’s changed at American workplaces since George Floyd
    Conferences‘It has felt taboo to me, forever’: What’s changed at American workplaces since George Floyd
    By Katherine DunnOctober 12, 2021
How Vimeo, Electronic Arts, and Splunk used tech to bolster connections during lockdowns
ConferencesHow Vimeo, Electronic Arts, and Splunk used tech to bolster connections during lockdowns
By Lydia BelangerOctober 14, 2021
Match Group CEO Shar Dubey speaks out on abortion rights—and Apple in-app payments
NewslettersMatch Group CEO Shar Dubey speaks out on abortion rights—and Apple in-app payments
By Emma HinchliffeOctober 14, 2021
Square CFO: Bitcoin is the best bet for a ‘native currency of the Internet’
NewslettersSquare CFO: Bitcoin is the best bet for a ‘native currency of the Internet’
By Sheryl EstradaOctober 14, 2021
Hollywood hopes James Bond and ‘Dune’ can lure COVID couch potatoes back to the cinema
ConferencesHollywood hopes James Bond and ‘Dune’ can lure COVID couch potatoes back to the cinema
By Christiaan HetznerOctober 13, 2021
Chamber of Commerce CEO Suzanne Clark
ConferencesU.S. Chamber of Commerce CEO: The labor crunch is ‘one of the biggest problems threatening the country’
By Declan HartyOctober 13, 2021
Vaxxinity CEO says the U.S. needs more vaccine options
MPWVaxxinity CEO says the U.S. needs more vaccine options
By Marco Quiroz-GutierrezOctober 13, 2021
Social media’s growth-at-all-costs mentality is damaging communities, says CEO of Nextdoor
ConferencesSocial media’s growth-at-all-costs mentality is damaging communities, says CEO of Nextdoor
By Christiaan HetznerOctober 13, 2021
When it comes to their boards, CEOs need to pick up the phone more often
ConferencesWhen it comes to their boards, CEOs need to pick up the phone more often
By Anne SradersOctober 13, 2021
Simon & Schuster publisher Dana Canedy on Mike Pence’s book deal controversy
ConferencesSimon & Schuster publisher Dana Canedy on Mike Pence’s book deal controversy
By Rachel KingOctober 13, 2021
Match Group celebrates Dutch court decision to curb in-app Apple payments
ConferencesMatch Group celebrates Dutch court decision to curb in-app Apple payments
By Sophie MellorOctober 13, 2021
Basketball legend Sue Bird on how the WNBA became a force for social change
ConferencesBasketball legend Sue Bird on how the WNBA became a force for social change
By Rey MashayekhiOctober 13, 2021
Leaders from Peloton, Chobani, and more on how brands earn their purpose
ConferencesLeaders from Peloton, Chobani, and more on how brands earn their purpose
By Lydia BelangerOctober 13, 2021
FORTUNE Most Powerful Women 2021
NewslettersAccenture hired 118,000 employees in the last year. The VR headsets helped
By Claire ZillmanOctober 13, 2021
Bobbi Brown on the power and beauty of aging
ConferencesBobbi Brown on the power and beauty of aging
By Rachel KingOctober 13, 2021
Congress must reauthorize the Violence Against Women Act, and my company will help make it happen
CommentaryCongress must reauthorize the Violence Against Women Act, and my company will help make it happen
By Shar DubeyOctober 13, 2021
Everyone should care about NFTs, says Andreessen Horowitz’s Katie Haun
ConferencesEveryone should care about NFTs, says Andreessen Horowitz’s Katie Haun
By Robert HackettOctober 12, 2021
FORTUNE Most Powerful Women 2021
ConferencesAmericans are surprisingly optimistic right now—and millennials and Gen Z are ready to turn optimism into action
By Nicole GoodkindOctober 12, 2021
How Williams Sonoma built the culture that got it through the pandemic
ConferencesHow Williams Sonoma built the culture that got it through the pandemic
By Phil WahbaOctober 12, 2021
Why bridging the digital divide requires both industry and government
ConferencesWhy bridging the digital divide requires both industry and government
By Marco Quiroz-GutierrezOctober 12, 2021
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Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lotteryplaceholder alt text
By Fatima Hussein and The Associated PressMay 1, 2026
North America
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyardplaceholder alt text
By Jake AngeloApril 30, 2026
Commentary
The U.S. economy is booming — just not where 50 million Americans liveplaceholder alt text
By Derek KilmerMay 1, 2026
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