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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026

Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’

Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’

By Cheyann HarrisApril 29, 2026

She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move

She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move

By Nicholas GordonApril 27, 2026

Fortune 500 Power Moves: Which executives gained and lost power this week

Fortune 500 Power Moves: Which executives gained and lost power this week

By Fortune EditorsApril 24, 2026

Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete

Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete

By Catherina GioinoApril 26, 2026

Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off

Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off

By Orianna Rosa RoyleApril 26, 2026

Latest Stories

Meta wants to spend more even after it lost $80 billion on the Metaverse and over 20 million users

Big Tech Meta wants to spend more even after it lost $80 billion on the Metaverse and over 20 million users

By Marco Quiroz-GutierrezMay 1, 2026

trump

Personal Finance The national debt is the same size as the economy. It’s a ‘disturbing warning and a call to action,’ watchdog says

By Nick LichtenbergMay 1, 2026

Current refi mortgage rates report for May 1, 2026

Personal Finance Current refi mortgage rates report for May 1, 2026

By Glen Luke FlanaganMay 1, 2026

Current ARM mortgage rates report for May 1, 2026

Personal Finance Current ARM mortgage rates report for May 1, 2026

By Glen Luke FlanaganMay 1, 2026

Mortgage rates today, May 1, 2026

Personal Finance Mortgage rates today, May 1, 2026

By Glen Luke FlanaganMay 1, 2026

Tim Cook reveals the advice he gave Apple’s next CEO: The most important decision he’ll make is ‘where he spends his time’

Big Tech Tim Cook reveals the advice he gave Apple’s next CEO: The most important decision he’ll make is ‘where he spends his time’

By Alexei OreskovicApril 30, 2026

Meta’s threat to quit New Mexico ‘is showing the world how little it cares about child safety,’ AG says

Law Meta’s threat to quit New Mexico ‘is showing the world how little it cares about child safety,’ AG says

By Catherina GioinoApril 30, 2026

Moreno gestures with his hand

Politics A ‘no-brainer’: Senate unanimously bans members and staff from using prediction markets

By Mary Clare Jalonick and The Associated PressApril 30, 2026

More MPWPage 17 of 100

Instacart president Carolyn Everson announces departure after three months

Tech Instacart president Carolyn Everson announces departure after three months

By Maria AspanDecember 10, 2021

Newsletters Women in tech are fighting A.I. bias—but where are the men?
By Kristen Bellstrom and Emma HinchliffeNovember 10, 2021

Activision’s scandal-plagued CEO still has his Coca-Cola board seat. But will he keep it?

Newsletters Activision’s scandal-plagued CEO still has his Coca-Cola board seat. But will he keep it?

By Kristen Bellstrom and Emma HinchliffeDecember 10, 2021

MacKenzie Scott’s newfound secrecy dulls the influence of her unorthodox style of giving

Newsletters MacKenzie Scott’s newfound secrecy dulls the influence of her unorthodox style of giving

By Claire Zillman and Emma HinchliffeDecember 9, 2021

MacKenzie Scott is done announcing how many billions she’s given away—at least for now

MPW MacKenzie Scott is done announcing how many billions she’s given away—at least for now

By Emma HinchliffeDecember 8, 2021

Was 2021 a tipping point for startups’ board diversity?

MPW Was 2021 a tipping point for startups’ board diversity?

By Maria AspanDecember 8, 2021

Kamala-harris-maternal-mortality

Newsletters Kamala Harris introduces plan to reduce the U.S. maternal mortality rate—the highest among the world’s developed nations

By Claire Zillman and Kristen BellstromDecember 8, 2021

MPW EXCLUSIVE: Bumble reaches majority female C-suite with the hire of a new chief people officer
By Emma HinchliffeNovember 10, 2021

‘Insecure’ taps all Black women designers, showing the power of new voices

Newsletters ‘Insecure’ taps all Black women designers, showing the power of new voices

By Kristen Bellstrom and Emma HinchliffeDecember 7, 2021

Ursula Burns’ memoir might make you cry

Newsletters Ursula Burns’ memoir might make you cry

By Emma HinchliffeDecember 6, 2021

Waymo co-CEO Tekedra Mawakana speaks at Fortune Brainstorm Tech in Half Moon Bay, Calif.

Newsletters Tekedra Mawakana, Peggy Johnson, and more CEOs on the future of tech

By Kristen Bellstrom and Emma HinchliffeDecember 3, 2021

23andme founder Anne Wojcicki married into wealth and was ignored until she made her own fortune: ‘There are people who wouldn’t talk to me for years and years’

MPW 23andme founder Anne Wojcicki married into wealth and was ignored until she made her own fortune: ‘There are people who wouldn’t talk to me for years and years’

By Maria AspanDecember 2, 2021

supreme-court-abortion-rights

Newsletters The Supreme Court’s own ego may be the only thing that saves Roe v. Wade

By Claire Zillman and Emma HinchliffeDecember 2, 2021

Commentary We asked thousands of women what’s holding them back. Here’s what they had to say
By Victoria Mars and Christine SvarerNovember 10, 2021

Stacey Abrams is launching a second campaign for Georgia governor

Politics Stacey Abrams is launching a second campaign for Georgia governor

By Jeff Amy and The Associated PressDecember 1, 2021

succession-season-3-shiv-roy-misogyny

Newsletters ‘Succession’ subjects its leading women to fictional workplace misogyny that’s painfully real

By Kristen Bellstrom and Emma HinchliffeDecember 1, 2021

paige-brueckers-gatorade-sponsorship-deal

Newsletters Critics argued NCAA’s new endorsement rule would hurt female athletes—Paige Bueckers’ Gatorade deal proves otherwise

By Emma Hinchliffe and Claire ZillmanNovember 30, 2021

Spanx founder Sara Blakely

Newsletters Women founders are becoming billionaires and it could upend the entire startup ecosystem

By Emma HinchliffeNovember 29, 2021

Spanx founder Sara Blakely

Magazine Female founders are crashing the billionaire club

By Maria Aspan and Emma HinchliffeNovember 29, 2021

A box of Tampax

Health Ann Arbor just passed a landmark law mandating menstruation products in public restrooms. It could be a sign of more to come.

By Kylie LoganNovember 24, 2021

CEO Fran Horowitz remade Abercrombie—and it’s luring back the millennial shoppers it ostracized as teens

Newsletters CEO Fran Horowitz remade Abercrombie—and it’s luring back the millennial shoppers it ostracized as teens

By Claire Zillman and Emma HinchliffeNovember 24, 2021

Starbucks barista behind at register

Newsletters Young women are leading the fight for a union at Starbucks

By Emma HinchliffeNovember 23, 2021

Jamie Dimon warns a woman is no shoo-in to replace him as JPMorgan Chase CEO

Finance Jamie Dimon warns a woman is no shoo-in to replace him as JPMorgan Chase CEO

By Christiaan HetznerNovember 22, 2021

For the Women’s Tennis Association, Peng Shuai’s safety is ‘bigger than business’

Newsletters For the Women’s Tennis Association, Peng Shuai’s safety is ‘bigger than business’

By Emma HinchliffeNovember 22, 2021

Oprah Winfrey speaks during Oprah's 2020 Vision

Newsletters Oprah Winfrey’s investment in Spanx is a full-circle moment

By Claire Zillman and Emma HinchliffeNovember 19, 2021

AOC can defend herself against attacks from colleagues—but should she have to?

Newsletters AOC can defend herself against attacks from colleagues—but should she have to?

By Emma Hinchliffe and Kristen BellstromNovember 18, 2021

Several hundred Activision Blizzard employees staged a walkout this summer.

Newsletters Activision Blizzard doesn’t have a ‘frat boy culture’—new accusations reveal it’s much, much worse

By Kristen Bellstrom and Emma HinchliffeNovember 17, 2021

Is hybrid work the new ‘mommy track’? It doesn’t have to be

Newsletters Is hybrid work the new ‘mommy track’? It doesn’t have to be

By Claire Zillman and Emma HinchliffeNovember 16, 2021

Taylor Swift, Jessica Simpson, and the battle to own your work

Newsletters Taylor Swift, Jessica Simpson, and the battle to own your work

By Emma HinchliffeNovember 15, 2021

MBA programs have record high female enrollment this year—but it’s still only 41%

MPW MBA programs have record high female enrollment this year—but it’s still only 41%

By Mary Biekert and BloombergNovember 12, 2021

The highest-ranking female official at the Pentagon is used to being the only woman in the room

Newsletters The highest-ranking female official at the Pentagon is used to being the only woman in the room

By Emma Hinchliffe and Nicole GoodkindNovember 12, 2021

The highest-ranking woman in Pentagon history is on a mission to take the armed forces electric

Politics The highest-ranking woman in Pentagon history is on a mission to take the armed forces electric

By Nicole GoodkindNovember 12, 2021

INDIA-BILLIONAIRE-STOCK-IPO-COSMETICS

Newsletters India’s first woman-led unicorn to go public mints its richest self-made female billionaire

By Emma Hinchliffe and Claire ZillmanNovember 11, 2021

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Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets

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By Preston ForeApril 27, 2026

China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard

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By Jake AngeloApril 30, 2026

Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?

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By Alexei OreskovicApril 29, 2026

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