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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
Meta wants to spend more even after it lost $80 billion on the Metaverse and over 20 million users
Big TechMeta wants to spend more even after it lost $80 billion on the Metaverse and over 20 million users
By Marco Quiroz-GutierrezMay 1, 2026
trump
Personal FinanceThe national debt is the same size as the economy. It’s a ‘disturbing warning and a call to action,’ watchdog says
By Nick LichtenbergMay 1, 2026
Current refi mortgage rates report for May 1, 2026
Personal FinanceCurrent refi mortgage rates report for May 1, 2026
By Glen Luke FlanaganMay 1, 2026
Current ARM mortgage rates report for May 1, 2026
Personal FinanceCurrent ARM mortgage rates report for May 1, 2026
By Glen Luke FlanaganMay 1, 2026
Mortgage rates today, May 1, 2026
Personal FinanceMortgage rates today, May 1, 2026
By Glen Luke FlanaganMay 1, 2026
Tim Cook reveals the advice he gave Apple’s next CEO: The most important decision he’ll make is ‘where he spends his time’
Big TechTim Cook reveals the advice he gave Apple’s next CEO: The most important decision he’ll make is ‘where he spends his time’
By Alexei OreskovicApril 30, 2026
Meta’s threat to quit New Mexico ‘is showing the world how little it cares about child safety,’ AG says
LawMeta’s threat to quit New Mexico ‘is showing the world how little it cares about child safety,’ AG says
By Catherina GioinoApril 30, 2026
Moreno gestures with his hand
PoliticsA ‘no-brainer’: Senate unanimously bans members and staff from using prediction markets
By Mary Clare Jalonick and The Associated PressApril 30, 2026
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Sports Illustrated tries to rehab the swimsuit issue with advertisers who ‘make progress for women’
NewslettersSports Illustrated tries to rehab the swimsuit issue with advertisers who ‘make progress for women’
By Emma HinchliffeJanuary 21, 2022
  • Instacart president Carolyn Everson announces departure after three months
    TechInstacart president Carolyn Everson announces departure after three months
    By Maria AspanDecember 10, 2021
US-POLITICS-VOTING-RIGHTS
NewslettersDemocrats have lost support among Americans. Kamala Harris is no exception
By Claire Zillman and Emma HinchliffeJanuary 20, 2022
8 up-and-coming Gen Z founders to watch right now
Leadership8 up-and-coming Gen Z founders to watch right now
By Kylie LoganJanuary 20, 2022
Childcare isn’t the only reason women are considering quitting their jobs
NewslettersChildcare isn’t the only reason women are considering quitting their jobs
By Kristen Bellstrom and Emma HinchliffeJanuary 19, 2022
What are women waiting for?
CommentaryWhat are women waiting for?
By Carmen BusquetsJanuary 19, 2022
Activision Blizzard is being acquired by Microsoft, but its troubled CEO will stay on
NewslettersActivision Blizzard is being acquired by Microsoft, but its troubled CEO will stay on
By Claire ZillmanJanuary 18, 2022
  • Activision’s scandal-plagued CEO still has his Coca-Cola board seat. But will he keep it?
    NewslettersActivision’s scandal-plagued CEO still has his Coca-Cola board seat. But will he keep it?
    By Kristen Bellstrom and Emma HinchliffeDecember 10, 2021
Will women’s embrace of gray hair during the pandemic challenge ageism in the workplace?
NewslettersWill women’s embrace of gray hair during the pandemic challenge ageism in the workplace?
By Kristen Bellstrom and Emma HinchliffeJanuary 14, 2022
Rachel Balkovec at Yankees Training Camp
NewslettersYankees’ new minor league manager once disguised her gender. Now the MLB is celebrating her for it
By Claire Zillman and Emma HinchliffeJanuary 13, 2022
The Maya Angelou quarter is here. Where’s the Harriet Tubman $20?
NewslettersThe Maya Angelou quarter is here. Where’s the Harriet Tubman $20?
By Kristen Bellstrom and Emma HinchliffeJanuary 12, 2022
2022 U.S. Olympic Team Trials – Long Track Speedskating
NewslettersU.S. speedskater gives Olympic spot to her teammate who failed to qualify
By Emma Hinchliffe and Claire ZillmanJanuary 11, 2022
U.S. Mint begins shipping quarters honoring poet Maya Angelou
MPWU.S. Mint begins shipping quarters honoring poet Maya Angelou
By Martin Crutsinger and The Associated PressJanuary 10, 2022
  • MacKenzie Scott’s newfound secrecy dulls the influence of her unorthodox style of giving
    NewslettersMacKenzie Scott’s newfound secrecy dulls the influence of her unorthodox style of giving
    By Claire Zillman and Emma HinchliffeDecember 9, 2021
Amy Schneider’s winning streak breaks a glass ceiling on ‘Jeopardy!’
NewslettersAmy Schneider’s winning streak breaks a glass ceiling on ‘Jeopardy!’
By Emma HinchliffeJanuary 10, 2022
US-politics-CAPITOL-unrest-ANNIVERSARY
NewslettersWhat’s the right—and wrong—way for the media to cover what female politicians wear?
By Kristen Bellstrom and Emma HinchliffeJanuary 7, 2022
2019 Vanity Fair Oscar Party Hosted By Radhika Jones - Arrivals
Newsletters‘I’m not fully present at work:’ Shonda Rhimes says the expectation that workers tune out home life is a fantasy
By Claire Zillman and Emma HinchliffeJanuary 6, 2022
MPW-logo-broadsheet
NewslettersOmicron is wreaking havoc on schools. Have employers gotten better about supporting working parents since 2020?
By Kristen Bellstrom and Emma HinchliffeJanuary 5, 2022
Emily McEvilly, Chief Customer Officer of Workday.
CommentaryEmbracing life’s intersections: Perspective from a team leader and mother of four
By Emily McEvillyJanuary 4, 2022
Elizabeth Holmes trial: Split verdict finds Theranos founder guilty of four counts of criminal fraud, not guilty on four other counts
NewslettersSilicon Valley is learning the wrong lesson from Elizabeth Holmes’s trial verdict
By Claire Zillman and Emma HinchliffeJanuary 4, 2022
Remembering Joan Didion and Betty White, who showed a model for success at any age
NewslettersRemembering Joan Didion and Betty White, who showed a model for success at any age
By Emma HinchliffeJanuary 3, 2022
We need to talk about pregnancy at work sooner–even when it ends in miscarriage
CommentaryWe need to talk about pregnancy at work sooner–even when it ends in miscarriage
By Lauren LyonDecember 24, 2021
Photo of Danielle Kirgan of Macy’s.
LeadershipWhat does a chief transformation officer do? Talking strategy with Macy’s turnaround expert
By Phil WahbaDecember 23, 2021
How Blackstone became a driving force behind female founders
NewslettersHow Blackstone became a driving force behind female founders
By Emma HinchliffeDecember 17, 2021
How PE firm Blackstone used an unorthodox pitch to land the $1.2 billion Spanx deal—and keeps turning female founders into billionaires
MPWHow PE firm Blackstone used an unorthodox pitch to land the $1.2 billion Spanx deal—and keeps turning female founders into billionaires
By Emma HinchliffeDecember 16, 2021
After public meltdowns like LuLaRoe, what still draws women to MLMs?
NewslettersAfter public meltdowns like LuLaRoe, what still draws women to MLMs?
By Kristen Bellstrom and Emma HinchliffeDecember 16, 2021
do we need another ‘empowering’ leggings MLM?
RetailAfter LuLaRoe, do we need another ‘empowering’ leggings MLM? Savvi thinks so
By Ali MontagDecember 15, 2021
Canva CEO Melanie Perkins is among the latest crop of billionaires to sign the Giving Pledge
NewslettersCanva CEO Melanie Perkins is among the latest crop of billionaires to sign the Giving Pledge
By Kristen Bellstrom and Emma HinchliffeDecember 15, 2021
EXCLUSIVE: Selena Gomez is investing in $15 billion grocery delivery startup Gopuff
FinanceEXCLUSIVE: Selena Gomez is investing in $15 billion grocery delivery startup Gopuff
By Felicia HouDecember 14, 2021
Former engineer accusing SpaceX of tolerating harassment says she was inspired by Blue Origin employees’ decision to speak out
NewslettersFormer engineer accusing SpaceX of tolerating harassment says she was inspired by Blue Origin employees’ decision to speak out
By Emma HinchliffeDecember 14, 2021
An ex-engineer says she was harassed and groped at Elon Musk’s SpaceX ‘bros’ club’
MPWAn ex-engineer says she was harassed and groped at Elon Musk’s SpaceX ‘bros’ club’
By Emma HinchliffeDecember 14, 2021
Spanx founder Sara Blakely
MPWPeople told Sara Blakely founding a business meant ‘going to war.’ Instead, she led Spanx with ‘intuition’ and ‘vulnerability’
By Emma HinchliffeDecember 13, 2021
portrait of woman in gray tank top smiling
NewslettersNubank cofounder Cristina Junqueira achieves an IPO first
By Emma HinchliffeDecember 13, 2021
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Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regretsplaceholder alt text
By Preston ForeApril 27, 2026
North America
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyardplaceholder alt text
By Jake AngeloApril 30, 2026
Big Tech
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?placeholder alt text
By Alexei OreskovicApril 29, 2026
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