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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
mackenzie
CommentaryStop donating to Harvard and the Ivy League. There’s a better option that MacKenzie Scott already figured out
By Ed Smith-LewisMay 2, 2026
drinks
CommentaryWe need a new way of thinking about drinking: Time to replace the ‘standard drink’ with advice people can actually use
By Justin KissingerMay 2, 2026
pakistan
CommentaryAsia is being hammered by the Iran conflict’s economic fallout. The U.S. has the playbook to help—and every reason to
By Wendy Cutler and Jane MellsopMay 2, 2026
Betting on the Kentucky Derby is more popular than ever. So why is it so confusing?
LawBetting on the Kentucky Derby is more popular than ever. So why is it so confusing?
By Catherina GioinoMay 2, 2026
Blackstone’s Steve Schwarzman built a program to teach young leaders about China. It’s harder to get into than Harvard
C-SuiteBlackstone’s Steve Schwarzman built a program to teach young leaders about China. It’s harder to get into than Harvard
By Shawn TullyMay 2, 2026
In this handout photo provided by U.S. Central Command, U.S. forces patrol the Arabian Sea near M/V Touska on April 20, 2026, after firing upon the Iranian-flagged vessel that the U.S. accused of attempting to violate the U.S. naval blockade of Iranian ports near the Strait of Hormuz. (Handout Photo by the U.S. Navy via Getty Images)
PoliticsThe Iran war has turned the world’s shipping straits into a chessboard—and the U.S. aims to box out China from the Panama Canal to the Malacca Strait
By Jordan BlumMay 2, 2026
Trump says a ‘final proposal’ for a taxpayer-funded takeover of Spirit Airlines is under consideration
PoliticsTrump says a ‘final proposal’ for a taxpayer-funded takeover of Spirit Airlines is under consideration
By Michelle L. Price, Rio Yamat and The Associated PressMay 1, 2026
U.S. to withdraw 5,000 troops from Germany as Trump feuds with Merz over the Iran war
EuropeU.S. to withdraw 5,000 troops from Germany as Trump feuds with Merz over the Iran war
By Ben Finley and The Associated PressMay 1, 2026
More MPWPage 18 of 100
Women in tech are fighting A.I. bias—but where are the men?
NewslettersWomen in tech are fighting A.I. bias—but where are the men?
By Kristen Bellstrom and Emma HinchliffeNovember 10, 2021
  • Netflix-Minyong Kim-Squid Game
    NewslettersMeet the exec who brought ‘Squid Game’ to Netflix
    By Claire Zillman and Emma HinchliffeOctober 21, 2021
Whitney Wolfe Herd-Bumble
MPWEXCLUSIVE: Bumble reaches majority female C-suite with the hire of a new chief people officer
By Emma HinchliffeNovember 10, 2021
We asked thousands of women what’s holding them back. Here’s what they had to say
CommentaryWe asked thousands of women what’s holding them back. Here’s what they had to say
By Victoria Mars and Christine SvarerNovember 10, 2021
Leadership-Guide-Fidji-Simo
LeadershipStrategy Session: Instacart CEO Fidji Simo on how she found her own leadership groove
By Maria AspanNovember 10, 2021
Sarah Friar, CEO of Nextdoor
NewslettersCEO Sarah Friar sold Nextdoor as a ‘kinder’ social network. Investors are buying it—for now.
By Emma Hinchliffe and Claire ZillmanNovember 9, 2021
Photo of mother helping son with homework at home
EconomyMoms with access to remote work were most likely to leave their jobs in pandemic
By Chabeli Carrazana and The 19thNovember 8, 2021
  • ‘We don’t need to be fixed’: How to close the wage gap on Latina Equal Pay Day
    MPW‘We don’t need to be fixed’: How to close the wage gap on Latina Equal Pay Day
    By Marco Quiroz-GutierrezOctober 21, 2021
Federal Reserve Chair Jerome Powell
FinanceFederal Reserve Chair Jerome Powell: ‘Pandemic recession has particularly hurt women’
By Christopher Rugaber and The Associated PressNovember 8, 2021
Greta Thunberg COP26
NewslettersThese young climate activists are pushing for change at COP26
By Emma HinchliffeNovember 8, 2021
A former executive is suing electric vehicle maker Rivian, alleging gender discrimination.
NewslettersThe ‘bro culture’ accusations against electric vehicle startup Rivian ticks every box on the toxic workplace checklist
By Kristen Bellstrom and Emma HinchliffeNovember 5, 2021
Meghan Markle is surprising senators with phone calls about paid leave
NewslettersMeghan Markle is surprising senators with phone calls about paid leave
By Claire Zillman and Emma HinchliffeNovember 4, 2021
Winsome Sears makes history by becoming the first woman of color to serve as Virginia’s lieutenant governor
MPWWinsome Sears makes history by becoming the first woman of color to serve as Virginia’s lieutenant governor
By Bre Bradham and BloombergNovember 3, 2021
  • ShareWell founder and CEO Cece Chang.
    MPWEXCLUSIVE: Former First Round Capital partner CeCe Cheng launches peer support startup after overcoming an emotionally abusive relationship
    By Emma HinchliffeOctober 21, 2021
USPS Stamp Katharine Graham-Fortune 500 CEO
MPWUSPS honors the first female CEO of a Fortune 500 company on its new 2022 stamps
By Felicia HouNovember 3, 2021
Boston gets its first female mayor of color, proving that ‘building the pipeline works’
NewslettersBoston gets its first female mayor of color, proving that ‘building the pipeline works’
By Kristen Bellstrom and Emma HinchliffeNovember 3, 2021
Dick’s Sporting Goods gets an assist from Nike
RetailDick’s Sporting Goods gets an assist from Nike
By Phil WahbaNovember 3, 2021
Female-founded startups are having a banner year in many regards.
NewslettersFemale-founded startups had a dire 2020. In 2021, they’re breaking records for money raised and exits
By Claire Zillman and Emma HinchliffeNovember 2, 2021
After shuttering locations and facing accusations of racism in stores, Glossier hires SVP to reboot retail and fuel expansion
MPWAfter shuttering locations and facing accusations of racism in stores, Glossier hires SVP to reboot retail and fuel expansion
By Emma HinchliffeNovember 2, 2021
Women’s fear of appearing incompetent mean they’re less likely to ask for deadline extensions—and it’s burning them out
NewslettersWomen’s fear of appearing incompetent mean they’re less likely to ask for deadline extensions—and it’s burning them out
By Emma HinchliffeNovember 1, 2021
Could corporate America embrace paid ‘period leave’?
MPWCould corporate America embrace paid ‘period leave’?
By Kylie LoganOctober 30, 2021
A common strategy for closing the gender pay gap actually hurts women’s earning power
NewslettersA common strategy for closing the gender pay gap actually hurts women’s earning power
By Kristen Bellstrom and Claire ZillmanOctober 29, 2021
FDA tightens rules on breast impants
HealthFDA tightens rules for breast implants, after deaths and years of scrutiny over health risks
By Maria AspanOctober 28, 2021
Is America about to our blow our best—and perhaps last—chance for paid leave?
NewslettersIs America about to our blow our best—and perhaps last—chance for paid leave?
By Kristen Bellstrom and Claire ZillmanOctober 28, 2021
Paid leave is unlikely to make it into Democrats' spending package.
PoliticsPaid leave likely cut from Democrats’ spending package
By Megan LeonhardtOctober 27, 2021
Rent the Runway IPO-Jennifer Hyman
FinanceWhy Rent the Runway’s CEO believes its $357 million IPO is a ‘step forward’ for female founders
By Maria AspanOctober 27, 2021
Washington Spirit v Kansas City
NewslettersKansas City women’s soccer team is getting a first-of-its-kind stadium
By Claire ZillmanOctober 27, 2021
October-Books-2021-The-Chancellor
MPWThe odyssey of German chancellor Angela Merkel
By Kati MartonOctober 26, 2021
Biden to nominate Jessica Rosenworcel as first female FCC Chair
MPWBiden to nominate Jessica Rosenworcel as first female FCC Chair
By Todd Shields and BloombergOctober 26, 2021
Sara Blakely celebrates Spanx’s  Blackstone deal by giving all employees first class plane tickets and $10,000
NewslettersSara Blakely celebrates Spanx’s Blackstone deal by giving all employees first class plane tickets and $10,000
By Claire Zillman and Emma HinchliffeOctober 26, 2021
Amazon has a paid leave problem that costs workers money—and sometimes their jobs
NewslettersAmazon has a paid leave problem that costs workers money—and sometimes their jobs
By Emma HinchliffeOctober 25, 2021
Woman laying on bed with eyes closed in dark room under a sky light.
PoliticsPregnancy loss is common. Paid time off afterward is not
By Barbara Rodriguez and The 19thOctober 22, 2021
Biden White House debuts the U.S.’s first national gender strategy
NewslettersBiden White House debuts the U.S.’s first national gender strategy
By Emma HinchliffeOctober 22, 2021
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Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lotteryplaceholder alt text
By Fatima Hussein and The Associated PressMay 1, 2026
North America
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyardplaceholder alt text
By Jake AngeloApril 30, 2026
Commentary
The U.S. economy is booming — just not where 50 million Americans liveplaceholder alt text
By Derek KilmerMay 1, 2026
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