Luba Kassova

Luba Kassova is a researcher, journalist, and strategist who covers equality, social trends and media.

Commentary

Gen Z is engineering an analog future — and it’s at least a $5 billion opportunity

By Luba KassovaApril 1, 2026

Commentary

Gen Z’s enthusiasm for all things touchable is resurrecting the analog economy—and costing parents

By Luba KassovaFebruary 24, 2026

Commentary

How the Democrat-leaning news media is unwittingly aiding Trump

By Luba Kassova and Richard AddyOctober 25, 2024

Commentary

I research women’s role in media–and yet I recently discovered that my Gen Z son and his peers didn’t support feminism

By Luba KassovaMarch 8, 2024

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Real Estate

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'

By Nick LichtenbergJuly 25, 2026

Middle East

Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal

By Jason MaJuly 25, 2026

Economy

'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down

By Eleanor PringleJuly 24, 2026