Luba Kassova

Luba Kassova is a researcher, journalist, and strategist who covers equality, social trends and media.

Commentary

Gen Z is engineering an analog future — and it’s at least a $5 billion opportunity

By Luba KassovaApril 1, 2026

Commentary

Gen Z’s enthusiasm for all things touchable is resurrecting the analog economy—and costing parents

By Luba KassovaFebruary 24, 2026

Commentary

How the Democrat-leaning news media is unwittingly aiding Trump

By Luba Kassova and Richard AddyOctober 25, 2024

Commentary

I research women’s role in media–and yet I recently discovered that my Gen Z son and his peers didn’t support feminism

By Luba KassovaMarch 8, 2024

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Real Estate

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'

By Nick LichtenbergJuly 25, 2026

Economy

College-educated women are snapping up the highest-earning men without college degrees, leaving the rest further behind

By Mia OsmonbekovJuly 26, 2026

Success

An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948

By Orianna Rosa RoyleJuly 25, 2026