Luba Kassova

Luba Kassova is a researcher, journalist, and strategist who covers equality, social trends and media.

CommentaryGen Z is engineering an analog future — and it’s at least a $5 billion opportunity

By Luba KassovaApril 1, 2026

CommentaryGen Z’s enthusiasm for all things touchable is resurrecting the analog economy—and costing parents

By Luba KassovaFebruary 24, 2026

CommentaryHow the Democrat-leaning news media is unwittingly aiding Trump

By Luba Kassova and Richard AddyOctober 25, 2024

CommentaryI research women’s role in media–and yet I recently discovered that my Gen Z son and his peers didn’t support feminism

By Luba KassovaMarch 8, 2024

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Success

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

By Preston ForeMay 21, 2026

Lifestyle

Uber CEO says rideshare 'freed up' his son from having to get a driver’s license—and he's one of many Gen Zers who aren’t willing to drive

By Sasha RogelbergMay 24, 2026

Real Estate

Inside the 'stealth wealth' playbook: How Silicon Valley's elite buy multimillion-dollar mansions without leaving a paper trail

By Sydney LakeMay 24, 2026