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Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it

2

Self-made multimillionaire says Canadians 'give no money away' compared with Americans—research shows U.S. giving is more than twice as high

3

Farm groups saved Bayer in court over RoundUp cancer claims. Five days later, Bayer called for tariffs on the ingredient farmers rely on

1

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it

2

Self-made multimillionaire says Canadians 'give no money away' compared with Americans—research shows U.S. giving is more than twice as high

3

Farm groups saved Bayer in court over RoundUp cancer claims. Five days later, Bayer called for tariffs on the ingredient farmers rely on
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Design Thinking

Design thinking, strategies, and solutions for the products, services, organizations, and environments in our lives.
Dylan Field gestures with his arms while speaking
Figma is getting crushed in its post-IPO earnings debut; CEO Dylan Field is focused on AI’s long-term power to ‘raise the ceiling’

In an interview with Fortune, the cofounder and chief executive of the newly public Figma discussed the increasingly interconnected future of design and AI.

By Allie GarfinkleSeptember 3, 2025
Waymo experimenting with a generative AI frontier model, but exec says LiDAR and radar sensors important to self-driving safety ‘under all conditions’
Waymo experimenting with a generative AI frontier model, but exec says LiDAR and radar sensors important to self-driving safety ‘under all conditions’
By Jessica MathewsAugust 15, 2025
Harvard researcher unearths data airlines don’t want you to notice: Three-hour flight delays are 4x more common now than 30 years ago
Harvard researcher unearths data airlines don’t want you to notice: Three-hour flight delays are 4x more common now than 30 years ago
By Eva RoytburgAugust 14, 2025
concept technology modern real estate investment
Architecture today is driving AI ‘towards the direction that you’ve already preconceived in your mind’
By Ian MountMay 9, 2025
Tech industry insiders share their picks for the next startups who will ride the IPO wave after Figma’s blockbuster debut
Tech industry insiders share their picks for the next startups who will ride the IPO wave after Figma’s blockbuster debut
By Alexandra SternlichtAugust 4, 2025
Inside the rise of Whatnot, the wildly-entertaining, FOMO-inducing, $5 billion shopping app you’ve never heard of
Inside the rise of Whatnot, the wildly-entertaining, FOMO-inducing, $5 billion shopping app you’ve never heard of
By Jason Del ReyJune 16, 2025
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Asia’s founders are decamping to the U.S. as the region suffers a protracted venture funding slump
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Asia’s founders are decamping to the U.S. as the region suffers a protracted venture funding slump
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Hybrid‑work expert Nicholas Bloom says World Cup chaos and pricey commutes are turning July into the summer of remote work
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Hybrid‑work expert Nicholas Bloom says World Cup chaos and pricey commutes are turning July into the summer of remote work
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49% of young adults live at home, up 12 points since 2019. An economist says the fallout will reshape marriage, kids, and home-buying
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49% of young adults live at home, up 12 points since 2019. An economist says the fallout will reshape marriage, kids, and home-buying
By Catherina GioinoJuly 9, 2026
Microsoft’s emissions surged 25% in 2025 during data center boom
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Microsoft’s emissions surged 25% in 2025 during data center boom
By Matt Day and BloombergJuly 9, 2026
Trump cheers Gwynne Shotwell as Elon Musk’s SpaceX No. 2 gives $325 million in stock to Trump Accounts
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Trump cheers Gwynne Shotwell as Elon Musk’s SpaceX No. 2 gives $325 million in stock to Trump Accounts
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Peter Cancro shakes oregano over an open sandwich.
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Women’s soccer stars fought for equal pay. It’s paying off while the men play in this year’s World Cup
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Women’s soccer stars fought for equal pay. It’s paying off while the men play in this year’s World Cup
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Meta releases latest update of AI model Muse Spark as tech giant accelerates AI push under Alexandr Wang
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Meta releases latest update of AI model Muse Spark as tech giant accelerates AI push under Alexandr Wang
By Ben WeissJuly 9, 2026
More Design ThinkingPage 17 of 19
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By Rob WalkerJune 16, 2017
  • BEworks co-founder and CEO Kelly Peters and Kyu CEO Michael Birkin
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    Exclusive: IDEO Investor Kyu Acquires BEworks, a Behavioral Economics Firm
    By Andrew NuscaJanuary 9, 2017
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The Fast-Fashion Trend That’s Changing How You Buy Furniture
By Erin GriffithJune 14, 2017
Why Hotel Giant Marriott Is on an Expansion Binge as It Fends Off Airbnb
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Why Hotel Giant Marriott Is on an Expansion Binge as It Fends Off Airbnb
By Shawn TullyJune 14, 2017
Portrait Of Frank Lloyd Wright
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5 Underrated Structures Designed by Famed Architect Frank Lloyd Wright
By Aric JenkinsJune 8, 2017
Internet Addiction
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Light Is Probably Messing Up Your Sleep Cycle. Here’s How It Could Help Instead.
By Laura EntisJune 7, 2017
Inside Odyssey: The Decline of a College Media Empire
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Inside Odyssey: The Decline of a College Media Empire
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  • Pantone Color of Year 2017: Greenery
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    By Julia Zorthian and TIMEDecember 8, 2016
PepsiCo's Mauro Porcini and MoMA's Paola Antonelli with Time Inc's Clay Chandler at a Fortune Brainstorm Design dinner in New York City in May 2017.
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Want to Change the World with Design? Work for Huge Companies.
By Andrew NuscaMay 26, 2017
Vanity Fair New Establishment Summit - Day 2
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Apple Design Chief Jony Ive Adds Another Job
By Don ReisingerMay 25, 2017
Origami Crane
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Why Design Is a Healing Art
By Clifton LeafMay 24, 2017
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DJI’s New Drone Is as Small as a Soda Can and Costs $500
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Apple Event
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Design Thinking
How This Gaming Startup Got 100 Million People to Download Its Apps
By Fortune EditorsJanuary 13, 2017
Inside The International Astronautical Congress
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Tesla Poached a Prominent Apple Product Designer
By Don ReisingerJanuary 11, 2017
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Success
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of itplaceholder alt text
By Preston ForeJuly 6, 2026
Success
Self-made multimillionaire says Canadians 'give no money away' compared with Americans—research shows U.S. giving is more than twice as highplaceholder alt text
By Preston ForeJuly 9, 2026
Economy
Farm groups saved Bayer in court over RoundUp cancer claims. Five days later, Bayer called for tariffs on the ingredient farmers rely onplaceholder alt text
By Mia OsmonbekovJuly 9, 2026
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