• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
NewslettersFortune Crypto

What happens if Bitcoin falls below $10,000?

Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
September 8, 2022, 2:39 PM ET
A man uses a rope to pull a large Bitcoin up the side of a mountain top.
Why are crypto markets crashing?Photo illustration by Fortune; original photos by Getty Images

Crypto winter blew a chill over the industry this year, and based on recent events, there is every sign things will get colder still. Macroeconomic forces—particularly more rate hikes and the energy mess in Europe—are poised to batter crypto prices further, while regulators are eager to kick the industry while it’s down. And in a new psychological blow, Bitcoin prices dipped below $19,000 for the first time in nearly two years as the last of a late summer rally fizzled away.

All of this has brought murmurs on crypto Twitter and elsewhere that the current winter is likely to enter a darker period before it ends. Specifically, some are muttering about a return to Bitcoin below $10,000. Those include one analyst, who accurately predicted the market bottom in 2018, saying sub-$10,000 Bitcoin is a real possibility by year’s end, especially if Europe’s economic and energy crises don’t abate.

If Bitcoin does drop below $10,000, what then? While Bitcoin’s predominance in the crypto world is not what it used to be, it’s still the most valuable digital currency by far, and its price remains a critical bellwether for confidence in the industry. If Bitcoin suffers another sharp collapse, we can expect a wave of panicked selloffs in other digital assets, more layoffs, and the familiar refrain of crypto haters in the media to grow louder and more smug.

This would lead to a sense of despair and discouragement among many casual investors but, for a smaller set of crypto builders, Bitcoin below $10,000 would likely to lead to a different response—namely, “So what?” That’s because longtime crypto veterans have been through three or more crypto winters in the past, and have come to understand the industry is a highly cyclical one where periodic hype cycles (including last year’s frenzy when Bitcoin went north of $60,000) are offset by slumps like the current one. They’ve also seen that, even in the coldest moments, Bitcoin never sinks to the lows of the previous winter and invariably bounces back quicker and higher than ever before.

History is never a perfect predictor of the future, of course, and blind faith is not enough to sustain an industry. But I can’t help but share the view of longtime crypto believers. This is in part because I’ve seen the cycles myself and how each crypto winter has led to a renewed focus on technology that has in turn produced a new wave of product improvements. When the current winter finally ends, I fully expect to see things like stablecoins, NFT platforms, and crypto gaming to take a massive leap forward.

Finally, there are simply too many high-caliber people in crypto today for the current winter to go on too much longer. In previous cycles, it has been up to a relatively small number of diehards to maintain the crypto flame during downturns. Today, it is different. There are thousands of people at prestigious companies like PayPal and Blackstone who have staked their careers on crypto, and many more coming out of university who have taken courses in blockchain that didn’t even exist a few years ago. They will be instrumental in building the engine of crypto’s next bull run. All of this means that, in the long run, Bitcoin falling below $10,000 (if that happens) will come to be seen as a temporary blip, not a catastrophe.

If you’re curious about some of the people laying the groundwork for the next bull run—or just feel like breathing some crypto optimism—there are still tickets available for Messari’s Mainnet conference, which will take place Sept. 21–23. Fortune is a media partner, and I will be there along with my Ethereum-savvy colleague, Taylor Locke. Come say hello.

Jeff John Roberts
jeff.roberts@fortune.com
@jeffjohnroberts

DECENTRALIZED NEWS

Credits 🚀 

Zappos founder launches NFT-based game for sports predictions

Mysten Labs, founded by Meta vets, raises $300M for new Sui blockchain

Teenage founder raises $30M for crypto startup on Arweave

Animoca Brands raised $110M to expand its crypto gaming and NFT plans

Chainalysis recovered $30M from North Korea hackers who robbed Ronin bridge

Debits 🐻 

Binance said it will automatically convert rival stablecoins to its own BUSD

Thousands tuned into a livestream of an Apple crypto event that was actually a scam

Vermont regulator says Celsius has been insolvent for years, portrays it as a Ponzi scheme

Hackers robbed $185,000 of ETH from Bill Murray’s wallet after NFT charity auction

FOMO NO MO

“None of the plaintiffs is a terrorist…Each is an American who simply wants to engage in entirely lawful activity in private.” That quote is from a complaint filed by Coinbase employees and Ethereum developers who are suing the U.S. Treasury over its decision to impose sanctions on crypto privacy service Tornado Cash.

The sanctions, imposed in August, are remarkable because regulators did not target the crypto wallets of individuals or companies—as is customary—but instead the smart contracts that let Tornado Cash operate.

As the plaintiffs point out, this amounts to banning the use of pieces of software code. The case, which is being funded by Coinbase, turns on whether the Treasury exceeded its authority and whether banning code violates the First Amendment.

THE LEDGER’S LATEST

Ethereum Classic sees double-digit jump as ‘merge’ begins by Taylor Locke

Metaverse trademark filings through August exceeded all of 2021 by Marco Quiroz-Gutierrez

With crypto no longer ‘niche,’ the IMF wants regulators to step up by Marco Quiroz-Gutierrez

Ethereum ‘merge’ a ‘very exciting moment’ says Cosmos cofounder by Taylor Locke

Sorare signs deal with NBA to grow NFT-based fantasy sports by Marco Quiroz-Gutierrez

Domain spoofing grows as cybercriminals see crypto sites as a ‘perfect target’ by Leo Schwartz

(Some of these stories require a subscription to access. Thank you for supporting our journalism.)

IF YOU DON’T KNOW, CRYPTO

The crypto scene is a very tribal environment. There are Bitcoiners, the Ripple-affiliated XRP Army, Shiba Inu devotees, and so on. But did you know there is also a tribe for those who reject crypto entirely? They are called “no-coiners,” and they spend their time ridiculing crypto as a scam on Twitter (and in person). And last week, the no-coiners and other crypto haters gathered at a first-of-its-kind conference with the bland title of the Crypto Policy Symposium.

This is the web version of The Ledger, Fortune’s weekly newsletter covering financial technology and cryptocurrency. Sign up here to receive future editions.

About the Author
Jeff John Roberts
By Jeff John RobertsEditor, Finance and Crypto
LinkedIn iconTwitter icon

Jeff John Roberts is the Finance and Crypto editor at Fortune, overseeing coverage of the blockchain and how technology is changing finance.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Newsletters

Why Meta hired Dina Powell McCormick
NewslettersMPW Daily
Why Meta hired Dina Powell McCormick
By Ellie AustinMay 29, 2026
2 days ago
Astera Labs founders win the prestigious 2026 EY World Entrepreneur of the Year
NewslettersCEO Daily
Astera Labs founders win the prestigious 2026 EY World Entrepreneur of the Year
By Diane BradyMay 29, 2026
2 days ago
Anthropic co-founder and CEO Dario Amodei speaking at Fortune Brainstorm Tech 2023 in Park City, Utah. (Photo: Stuart Isett/Fortune)
NewslettersFortune Tech
Anthropic is a $900 billion company now
By Andrew NuscaMay 29, 2026
2 days ago
Jane Fraser defied the ‘glass cliff’ to engineer Citi’s long-awaited turnaround
NewslettersMPW Daily
Jane Fraser defied the ‘glass cliff’ to engineer Citi’s long-awaited turnaround
By Claire ZillmanMay 28, 2026
3 days ago
The CFOs steering Big Tech’s trillion-dollar AI bet
NewslettersCFO Daily
The CFOs steering Big Tech’s trillion-dollar AI bet
By Sheryl EstradaMay 28, 2026
3 days ago
Why some CEOs still choose Europe over the U.S.
NewslettersCEO Daily
Why some CEOs still choose Europe over the U.S.
By Diane BradyMay 28, 2026
3 days ago

Most Popular

Surging Treasury yields expose a brutal truth: America has no margin for error on its $39 trillion debt
Economy
Surging Treasury yields expose a brutal truth: America has no margin for error on its $39 trillion debt
By Shawn TullyMay 30, 2026
1 day ago
U.S. says deals with Iran for safe Hormuz transit are prohibited
Politics
U.S. says deals with Iran for safe Hormuz transit are prohibited
By Jack Wittels and BloombergMay 30, 2026
20 hours ago
After a judge ordered Trump's name be removed from the Kennedy Center, president says it will 'soon be closed, probably never to open again'
Law
After a judge ordered Trump's name be removed from the Kennedy Center, president says it will 'soon be closed, probably never to open again'
By Collin Binkley and The Associated PressMay 30, 2026
13 hours ago
Gen Z is rejecting $200 dates and choosing 'solo-maxxing'—and dating apps are taking a hit
Economy
Gen Z is rejecting $200 dates and choosing 'solo-maxxing'—and dating apps are taking a hit
By Sydney LakeMay 30, 2026
24 hours ago
After Blue Origin rocket explosion, NASA's entire moon exploration program depends on SpaceX for now as Musk eyes blockbuster IPO soon
Innovation
After Blue Origin rocket explosion, NASA's entire moon exploration program depends on SpaceX for now as Musk eyes blockbuster IPO soon
By Jason MaMay 30, 2026
15 hours ago
Current price of oil as of May 29, 2026
Personal Finance
Current price of oil as of May 29, 2026
By Joseph HostetlerMay 29, 2026
2 days ago