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Photo of Sasha Rogelberg
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Photo of Sasha Rogelberg
Sasha Rogelberg
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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

A woman holds a carton of eggs and looks at an empty refrigerated shelf at a grocery store.
RetailU.S. Customs in Texas has stopped more than 90 people from smuggling eggs into the country this year as bird flu ratchets up prices
By Sasha RogelbergFebruary 25, 2025
Elon Muks, in sunglasses and a black MAGA hat, shrugs as he sits in front of a blue CPAC background.
PoliticsElon Musk’s directive to federal workers to explain their productivity or get the ax could take them 165,000 hours of their workdays to complete
By Sasha RogelbergFebruary 24, 2025
A person pushes a woman in a wheelchair to an airport gate.
PoliticsFive major airlines are suing the U.S. government over a rule that punished them for damaging passengers’ wheelchairs
By Sasha RogelbergFebruary 21, 2025
Andy Jassy speaking in front of a blue background
RetailAmazon just dethroned Walmart in quarterly revenue for the first time ever with a bombshell $187.8 billion in sales
By Sasha RogelbergFebruary 20, 2025
Alex Karp in the hallway of the U.S. Capitol looks at the camera.
FinancePalantir stock soared 600% on deportation policies, AI, and its contracts with the U.S. military—but Trump sent it spiraling after a call to slash costs at the Pentagon
By Sasha RogelbergFebruary 20, 2025
A man in a white coal holds a chicken while standing in a chicken barn.
PoliticsThe USDA is scrambling to rehire officials working to curb the spread of bird flu after firing them
By Sasha RogelbergFebruary 19, 2025
Elon Musk, wearing a black jacket and standing outside, looks down with his hands clasped.
PoliticsDOGE reportedly fired the FDA employees who were reviewing clinical trials for Elon Musk’s Neuralink
By Sasha RogelbergFebruary 18, 2025
A person in a red and white cowboy hat, a Canada t-shirt holding a Canadian flag.
RetailA major Canadian flag maker’s sales have doubled from a year ago as tensions mount with U.S. — ‘The more Trump talks, the more flags we sell’
By Sasha RogelbergFebruary 16, 2025
Donald Trump looks to the left and holds a microphone in his hand
RetailSharkNinja CEO says Trump’s tariffs won’t mean its air fryers and ice cream makers will be made in the USA. It’ll shuffle the supply chain to dodge those fees instead
By Sasha RogelbergFebruary 13, 2025
Sean Combs looks over his shoulder and standing behind him are numerous people taking photos of him.
FeaturesA timeline of Sean ‘Diddy’ Combs’ long-forgotten legal track record—from a stampede that killed 9 to a string of alleged nightclub brawls
By Sasha RogelbergFebruary 13, 2025
In a photoillustration, Sean Combs holds his head in his hand. Surrounding him is text that says "Horror: 8 crushed to death at CCNY benefit."
Features30 years before Sean ‘Diddy’ Combs faced sex trafficking charges, he organized a celebrity basketball game where 9 people were killed in a stampede
By Sasha RogelbergFebruary 13, 2025
Elon Musk stands in the Oval Office and looks over at Donald Trump, who is sitting behind his desk.
PoliticsDOGE—tasked with trimming federal spending—has more than doubled its budget already, disclosures show
By Sasha RogelbergFebruary 12, 2025
Photo of Elon Musk
SuccessElon Musk’s net worth falls below $400 billion for the first time this year after Tesla’s 27% stock avalanche
By Sasha RogelbergFebruary 11, 2025
Photo of Donald Trump
FinanceThousands of investors in Trump’s memecoin lost $2 billion in just weeks while the family and its partners racked up $100 million in trading fees
By Sasha RogelbergFebruary 11, 2025
A person with a microphone stands in front of a protest sign.
PoliticsSenior public-health officials are reportedly being asked to rank thousands of employees on how vital they are to agency functions
By Sasha RogelbergFebruary 7, 2025
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