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Photo of Sasha Rogelberg

Sasha Rogelberg

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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

Lloyd Blankfein speaks on stage, extending his right hand in front of him.
Banking
Former Goldman Sachs CEO during 2008 crash says markets are ‘due’ for a crisis: ‘It doesn’t matter that you can’t see where it’s coming from’
By Sasha RogelbergSeptember 12, 2025
Ben Mabey stands on a stage with an opal-colored background.
Innovation
The AI drug breakthrough is taking a long time to arrive for reasons that may have little to do with the technology’s limits
By Sasha RogelbergSeptember 12, 2025
Donald Trump sits and bangs a gavel as people around him applaud.
Economy
Congressional Budget Office says Trump’s immigration crackdown will shrink U.S. population faster than expected, a threat to inflation and GDP growth
By Sasha RogelbergSeptember 11, 2025
Paige Bueckers runs on the basketball court. She is wearing a white jersey with "WINGS" across the front.
North America
Thanks to the NIL boom and emerging leagues, WNBA athletes don’t need to go overseas to ‘stay alive,’ league star Paige Bueckers says
By Sasha RogelbergSeptember 10, 2025
A man with his head in his hand leans over a desk with a box keeping his work posessions.
Economy
Wealthier Americans are more worried about rising unemployment than any other income group, NY Fed finds, as fear of ‘white-collar recession’ grows
By Sasha RogelbergSeptember 10, 2025
Paige Bueckers holds a blue and white basketball on her shoulder that reads, "Intuit for education."
Success
From borrowing her mom’s credit card to a $1.5 million net worth, WNBA star Paige Bueckers wasn’t prepared for ‘super fast’ NIL financial jump
By Sasha RogelbergSeptember 9, 2025
Mark Zuckerberg, wearing a suit, looks stoically out in front of him.
Tech
An Indiana lawyer named Mark Zuckerberg is suing Meta, saying his Facebook pages keep getting disabled because he was ‘impersonating a celebrity’
By Sasha RogelbergSeptember 5, 2025
Photo of Donald Trump
Politics
As Trump pushes Supreme Court to uphold his tariffs, he signals trade deals will be defunct if he loses the case: ‘I guess we’d have to unwind them’
By Sasha RogelbergSeptember 4, 2025
Donald Trump stands in a McDonald's drive-thru window, extending two paper bags in front of him.
Retail
McDonald’s CEO says Trump’s no tax on tips amplifies an ‘uneven playing field’ for its restaurants, which don’t get ‘customers to pay’ for labor
By Sasha RogelbergSeptember 3, 2025
A black-and-white Tesla Optimus bot stands next to a popcorn maker behind a counter and waves.
AI
As EV sales continue to plummet, Elon Musk says Optimus robots will make up 80% of Tesla’s value, despite production delays
By Sasha RogelbergSeptember 2, 2025
Jim Chanos, wearing a blue shirt and dark suit, looks off to the side, brows furrowed.
AI
Forget the golden age of fraud, the billionaire investor who shorted Enron warns we might be in the ‘diamond or platinum level’ amid the AI boom
By Sasha RogelbergAugust 29, 2025
President Donald Trump holds up a sheet of paper with his signature on it.
Economy
Trump’s EV tax credit cuts are fueling a U.S. battery surplus that could lead to factory cancellations, ‘a poison pill for U.S. manufacturing hopes’
By Sasha RogelbergAugust 29, 2025
One office worker puts her hand on the shoulder of another, consoling her.
Success
‘Hushed hybrid’: Even as RTO mandates grow, workers still aren’t fully showing up to the office—a sign managers are too burnt out to enforce policies
By Sasha RogelbergAugust 27, 2025
Photo of Mark Carney (right) with Donald Trump
Finance
Despite snubbing U.S. tourism and boycotting American goods, Canadians are pouring more into U.S. stocks than they have in over 35 years
By Sasha RogelbergAugust 26, 2025
A doctor in an operating room looks at a laptop. Other doctors are gathered in the background.
Tech
Doctors who used AI assistance in procedures became 20% worse at spotting abnormalities on their own, study finds, raising concern about overreliance
By Sasha RogelbergAugust 26, 2025
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